Northlane

Northlane

Country: AU

Influence: 60.72% Fanbase: 47.35% Trending: 67.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 439.31% • Very Strong

As of 2025-09-08

281,579

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:35:05 UTC

Genres

metalmetalcoreaustralian metalcoredjentnu-metalcoremetalmelodic metalcoredeep melodic metalcoreprogressive metalcoremetalcore/deathcore

Biography

Northlane's latest album, Obsidian, showcases their most expansive and dynamic sound yet. Self-recorded and produced with longtime collaborator Chris Blancato, the album fully realizes the band's evolving musical vision. Incorporating elements from their entire discography, from heavy riffs to techno influences, the album exemplifies Northlane's fearless evolution and sets them apart as leaders in heavy music.

Northlane Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Northlane speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, AUSTRALIA, RUSSIA. Composition is heavily male (85%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (2,742 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Impericon, Ampeg, Pro Tools, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Northlane score 0.93%Low bucket.
Brand: ImpericonBrand: AmpegBrand: Pro Tools
Followers:281,579
Engagements:2,607
Rate:0.9%
Posts:1,207
Views:4,799
Avg Likes:2,590
Avg Comments:29
Avg Views:4,799

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 281,579 · Engagements 2,607 · Rate 0.9%
Posts 1,207 · Views 4,799 · Avg Likes 2,590 · Avg Comments 29 · Avg Views 4,799
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 47%
25-34: 40%
35-44: 8%
13-17: 3%
Largest: 18-24 (47%); next: 25-34 (40%)
Gender Split Female: 15%
Male: 85%
Non-binary/Other: 0%
Skews male (85%)
Top Countries UNITED STATES (26%)
AUSTRALIA (11%)
RUSSIA (6%)
UNITED KINGDOM (6%)
BRAZIL (4%)
Top regions: UNITED STATES (26%), AUSTRALIA (11%), RUSSIA (6%)
Platform Engagement Instagram: 2,218 avg likes/post · Tiktok: 2,742 avg views/post · Youtube: 2,057 avg views/post Best reach: Tiktok 2,742 avg views; best engagement: Instagram 2,218 avg likes

Top Brand Affinities

Impericon
Score: 439.31
Ampeg
Score: 39.82
Pro Tools
Score: 17.06
Akg
Score: 17.02
Sennheiser
Score: 14.43
Akai
Score: 10.62
Amazon Music
Score: 10.14
The Last of Us
Score: 9.35
Ableton
Score: 9.17
DC Shoes
Score: 9.16
Hot Topic
Score: 8.73
Fallout
Score: 8.64
Brand Category Score
Impericon 439.31
Ampeg 39.82
Pro Tools 17.06
Akg 17.02
Sennheiser 14.43
Akai 10.62
Amazon Music 10.14
The Last of Us 9.35
Ableton 9.17
DC Shoes 9.16
Hot Topic 8.73
Fallout 8.64
Square Enix 8.09
Holden 7.39
Borderlands 7.17
Spotify Music 5.98
Monster Beverage 5.84
Vans 5.70
Volcom 5.68
Capcom 5.67
RAZER 5.36
Kmart 5.27
Sega 4.63
Bethesda Softworks 4.61
Resident Evil 4.39
The Witcher 4.33
Mortal Kombat 4.25
Nixon 4.20
Final Fantasy 4.03
Omega 3.99
Nvidia 3.93
Jack Daniels 3.89
SoundCloud 3.82
ASUS 3.78
Dr. Martens 3.78
Lollapalooza 3.78
NHL 3.76
Star Wars 3.64
AMC 3.62
Taco Bell 3.56
Xbox 3.51
Activision Blizzard 3.47
Carhartt 3.46
Comedy Central 3.45
Ubisoft 3.44
Nintendo 3.33
Sony 3.18
A Game of Tones 3.09
Sunnies Studios 3.06
Budweiser 3.05

Official Profiles

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Artist: Northlane

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-14 21:00 UTC Park Waves Festival 2026 Langley Park Perth, Australia
2026-02-20 08:00 UTC Park Waves Festival 2026 Adelaide Showground Adelaide, Australia
2026-02-22 20:00 UTC Park Waves Festival 2026 Geelong Showgrounds City of Greater Geelong, Australia
2026-02-28 08:00 UTC Parkway Drive, The Amity Affliction, Northlane, Alpha Wolf Caribbean Gardens Melbourne, Australia
2026-02-28 20:00 UTC Park Waves Festival 2026 Caribbean Park Melbourne, Australia
2026-03-01 21:00 UTC Park Waves Festival 2026 Bendigo Jockey Club Ascot, Australia
2026-03-05 21:00 UTC Park Waves Festival 2026 Thomas Dalton Park Wollongong City Council, Australia
2026-03-07 08:00 UTC Parkway Drive, The Amity Affliction, Northlane, Alpha Wolf Sydney International Dragway Nullagine, Australia
2026-03-07 21:00 UTC Park Waves Festival 2026 Sydney Dragway Nullagine, Australia
2026-03-08 20:00 UTC Park Waves Festival 2026 Maitland Showground Maitland City Council, Australia
2026-03-12 07:00 UTC Parkway Drive, The Amity Affliction, Northlane, Alpha Wolf Queen's Park Toowoomba, Australia
2026-03-12 20:00 UTC Park Waves Festival 2026 Queens Park Toowoomba Toowoomba, Australia
2026-03-14 07:00 UTC Parkway Drive, The Amity Affliction, Northlane, Alpha Wolf Unknown Venue Byron Bay, Australia
2026-03-14 20:00 UTC Park Waves Festival 2026 Byron Bay Cavanbah Centre Byron Bay, Australia
2026-03-15 20:00 UTC Park Waves Festival 2026 Sandstone Point Hotel City of Moreton Bay, Australia

Trending Artist