Northlane
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
281,579
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:35:05 UTC
Genres
Biography
Northlane speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, AUSTRALIA, RUSSIA. Composition is heavily male (85%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (2,742 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Impericon, Ampeg, Pro Tools, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 281,579 · Engagements 2,607 · Rate 0.9% Posts 1,207 · Views 4,799 · Avg Likes 2,590 · Avg Comments 29 · Avg Views 4,799 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 40% 35-44: 8% 13-17: 3% |
Largest: 18-24 (47%); next: 25-34 (40%) |
| Gender Split |
Female: 15% Male: 85% Non-binary/Other: 0% |
Skews male (85%) |
| Top Countries |
UNITED STATES (26%) AUSTRALIA (11%) RUSSIA (6%) UNITED KINGDOM (6%) BRAZIL (4%) |
Top regions: UNITED STATES (26%), AUSTRALIA (11%), RUSSIA (6%) |
| Platform Engagement | Instagram: 2,218 avg likes/post · Tiktok: 2,742 avg views/post · Youtube: 2,057 avg views/post | Best reach: Tiktok 2,742 avg views; best engagement: Instagram 2,218 avg likes |
Top Brand Affinities
Impericon
Ampeg
Pro Tools
Akg
Sennheiser
Akai
Amazon Music
The Last of Us
Ableton
DC Shoes
Hot Topic
Fallout
| Brand | Category | Score |
|---|---|---|
| Impericon | 439.31 | |
| Ampeg | 39.82 | |
| Pro Tools | 17.06 | |
| Akg | 17.02 | |
| Sennheiser | 14.43 | |
| Akai | 10.62 | |
| Amazon Music | 10.14 | |
| The Last of Us | 9.35 | |
| Ableton | 9.17 | |
| DC Shoes | 9.16 | |
| Hot Topic | 8.73 | |
| Fallout | 8.64 | |
| Square Enix | 8.09 | |
| Holden | 7.39 | |
| Borderlands | 7.17 | |
| Spotify Music | 5.98 | |
| Monster Beverage | 5.84 | |
| Vans | 5.70 | |
| Volcom | 5.68 | |
| Capcom | 5.67 | |
| RAZER | 5.36 | |
| Kmart | 5.27 | |
| Sega | 4.63 | |
| Bethesda Softworks | 4.61 | |
| Resident Evil | 4.39 | |
| The Witcher | 4.33 | |
| Mortal Kombat | 4.25 | |
| Nixon | 4.20 | |
| Final Fantasy | 4.03 | |
| Omega | 3.99 | |
| Nvidia | 3.93 | |
| Jack Daniels | 3.89 | |
| SoundCloud | 3.82 | |
| ASUS | 3.78 | |
| Dr. Martens | 3.78 | |
| Lollapalooza | 3.78 | |
| NHL | 3.76 | |
| Star Wars | 3.64 | |
| AMC | 3.62 | |
| Taco Bell | 3.56 | |
| Xbox | 3.51 | |
| Activision Blizzard | 3.47 | |
| Carhartt | 3.46 | |
| Comedy Central | 3.45 | |
| Ubisoft | 3.44 | |
| Nintendo | 3.33 | |
| Sony | 3.18 | |
| A Game of Tones | 3.09 | |
| Sunnies Studios | 3.06 | |
| Budweiser | 3.05 |
Official Profiles
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LoginArtist: Northlane
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-14 21:00 UTC | Park Waves Festival 2026 | Langley Park | Perth, Australia | |
| 2026-02-20 08:00 UTC | Park Waves Festival 2026 | Adelaide Showground | Adelaide, Australia | |
| 2026-02-22 20:00 UTC | Park Waves Festival 2026 | Geelong Showgrounds | City of Greater Geelong, Australia | |
| 2026-02-28 08:00 UTC | Parkway Drive, The Amity Affliction, Northlane, Alpha Wolf | Caribbean Gardens | Melbourne, Australia | |
| 2026-02-28 20:00 UTC | Park Waves Festival 2026 | Caribbean Park | Melbourne, Australia | |
| 2026-03-01 21:00 UTC | Park Waves Festival 2026 | Bendigo Jockey Club | Ascot, Australia | |
| 2026-03-05 21:00 UTC | Park Waves Festival 2026 | Thomas Dalton Park | Wollongong City Council, Australia | |
| 2026-03-07 08:00 UTC | Parkway Drive, The Amity Affliction, Northlane, Alpha Wolf | Sydney International Dragway | Nullagine, Australia | |
| 2026-03-07 21:00 UTC | Park Waves Festival 2026 | Sydney Dragway | Nullagine, Australia | |
| 2026-03-08 20:00 UTC | Park Waves Festival 2026 | Maitland Showground | Maitland City Council, Australia | |
| 2026-03-12 07:00 UTC | Parkway Drive, The Amity Affliction, Northlane, Alpha Wolf | Queen's Park | Toowoomba, Australia | |
| 2026-03-12 20:00 UTC | Park Waves Festival 2026 | Queens Park Toowoomba | Toowoomba, Australia | |
| 2026-03-14 07:00 UTC | Parkway Drive, The Amity Affliction, Northlane, Alpha Wolf | Unknown Venue | Byron Bay, Australia | |
| 2026-03-14 20:00 UTC | Park Waves Festival 2026 | Byron Bay Cavanbah Centre | Byron Bay, Australia | |
| 2026-03-15 20:00 UTC | Park Waves Festival 2026 | Sandstone Point Hotel | City of Moreton Bay, Australia |















