Northeast Party House

Northeast Party House — pop artist from AU.

Northeast Party House emerged in 2010, gaining popularity through triple j’s “Unearthed” competition. Their 2014 debut album, Any Given Weekend, showcased…

Influence: 51.49% Fanbase: 28.53% Trending: 62.97% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 78.88% • Very Strong

As of 2025-09-10

34,231

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:42:58 UTC

Genres

popaustralian indieaustralian popindie popalternativealternativeindie rock

Biography

Northeast Party House emerged in 2010, gaining popularity through triple j’s “Unearthed” competition. Their 2014 debut album, Any Given Weekend, showcased anti-authoritarian anthems, while 2016’s Dare demonstrated the band’s evolution with tracks like “Calypso Beach”. In 2019, amidst a global pandemic, they released the electronic-infused LP “Shelf Life”, combining danceable beats with introspective lyrics.

Renowned for their dynamic live performances, Northeast Party House has captivated audiences at festivals and headline shows in Australia, Europe, and the US over the past thirteen years. With their recent singles Brain Freeze and Wish We Could hinting at a new pop and electronic direction, 2024 holds promise for the band’s continued growth and success.

Top Brand Affinities

Report Date: 2025-09-10

Northeast Party House speaks to 18-24 & 25-34 audiences with measurable traction in AUSTRALIA, MEXICO, UNITED STATES. Composition is heavily male (69%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (1,197 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Bec & Bridge, Virgin Australia, Telstra, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Northeast Party House score 1.13% — Moderate bucket.

Brand: Bec & BridgeBrand: Virgin AustraliaBrand: Telstra

Followers:34,231

Engagements:386

Rate:1.1%

Posts:1,334

Avg Likes:384

Avg Comments:10

Avg Views:1,750

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 34,231 · Engagements 386 · Rate 1.1% Posts 1,334 · Views 1,750 · Avg Likes 384 · Avg Comments 10 · Avg Views 1,750	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 37% 35-44: 10% 45-64: 4%	Largest: 18-24 (44%); next: 25-34 (37%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	AUSTRALIA (55%) MEXICO (9%) UNITED STATES (8%) CANADA (3%) UNITED KINGDOM (3%)	Top regions: AUSTRALIA (55%), MEXICO (9%), UNITED STATES (8%)
Platform Engagement	Instagram: 359 avg likes/post · Tiktok: 1,197 avg views/post · Youtube: 553 avg views/post	Best reach: Tiktok 1,197 avg views; best engagement: Instagram 359 avg likes

Top Brand Affinities

Bec & Bridge

Score: 78.88

Virgin Australia

Score: 54.30

Telstra

Score: 45.34

Vegemite

Score: 41.48

Qantas

Score: 25.60

Coles

Score: 23.75

Kmart

Score: 18.56

MOOG

Score: 14.89

Illy

Score: 14.84

Ableton

Score: 12.88

Woolworths

Score: 12.03

Sunnies Studios

Score: 11.83

Brand	Category	Score
Bec & Bridge		78.88
Virgin Australia		54.30
Telstra		45.34
Vegemite		41.48
Qantas		25.60
Coles		23.75
Kmart		18.56
MOOG		14.89
Illy		14.84
Ableton		12.88
Woolworths		12.03
Sunnies Studios		11.83
Amazon Music		10.33
Pioneer		9.47
Holden		8.78
Sennheiser		8.70
Pro Tools		8.06
New Line Cinema		7.60
Coachella		6.29
Billabong		5.98
McLaren		5.52
Aperol		5.44
Spotify Music		5.22
Emporium		5.16
SoundCloud		5.06
Tinder		5.02
BALMAIN		4.69
UberEATS		3.96
Showtime		3.93
Smirnoff		3.76
Kodak		3.71
Lush		3.51
Lollapalooza		3.48
Tomorrowland		3.34
Polaroid		3.31
Nickelodeon		3.23
Airbnb		3.18
Beats Electronics		3.12
Geocaching		3.06
Stüssy		2.92
ASOS		2.85
Guinness		2.74
The Olympic Games		2.51
GoPro		2.50
Dr. Martens		2.46
Chrysler		1.97
Petronas		1.88
Red Bull		1.86
Fujifilm		1.74
Paramount Pictures		1.69