Normani Brand Affinity ranks highest Shea Moisture at 18.48% . Very Strong. Score DMDB 68.75% | Fanbase 58.50%

Normani — pop artist from US.

Normani is a multiplatinum singer, songwriter, dancer, and philanthropist known for her confident and soulful anthems. Rising to fame as a member of Fifth…

Normani

Recognizable

Country: US | Gender: female | Artist ID: 51979b1e-c1ca-11e8-accd-525400009efb

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Genres

popdance poppoppost-teen popmainstream popr&b, funk & soulr&burban contemporarycontemporary r&b

Influential: 68.75% Fanbase: 58.50% Trending: 73.88%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 18.48% • Very Strong

As of 2025-09-09

10,559,091

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.75% | Fanbase 58.50% | Trending 73.88% | CAREER STAGE: MAINSTREAM

Biography

Normani is a multiplatinum singer, songwriter, dancer, and philanthropist known for her confident and soulful anthems. Rising to fame as a member of Fifth Harmony, she launched her solo career in 2018 with the hit "Love Lies" featuring Khalid. Her subsequent collaborations, including "Dancing With A Stranger" with Sam Smith and "Wild Side" featuring Cardi B, have garnered critical acclaim and commercial success.

Hailing from New Orleans and Texas, Normani's work ethic and ambition have propelled her to the top of the charts, with multiple platinum hits and accolades. Her 2022 singles and upcoming debut album showcase her evolving artistry and solidify her position as a rising star in the music industry.

Report Date: 2025-09-09

Normani is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, CANADA. The audience is heavily female (65%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (1,250,000 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Shea Moisture, REVOLVE, True Religion points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Normani score 1.97% — Moderate bucket.

Brand: Shea MoistureBrand: REVOLVEBrand: True Religion

Followers:10,559,091

Engagements:208,461

Rate:2.0%

Posts:132

Avg Likes:204,160

Avg Comments:2,540

Avg Views:1,594,410

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,559,091 · Engagements 208,461 · Rate 2.0% Posts 132 · Views 1,594,410 · Avg Likes 204,160 · Avg Comments 2,540 · Avg Views 1,594,410	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 13-17: 9% 35-44: 4%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (37%) BRAZIL (16%) CANADA (4%) UNITED KINGDOM (4%) SOUTH AFRICA (3%)	Top regions: UNITED STATES (37%), BRAZIL (16%), CANADA (4%)
Platform Engagement	Instagram: 151,314 avg likes/post · Tiktok: 1,250,000 avg views/post · Youtube: 344,410 avg views/post	Best reach: Tiktok 1,250,000 avg views; best engagement: Instagram 151,314 avg likes

Top Brand Affinities

Shea Moisture

Score: 18.48

REVOLVE

Score: 14.77

True Religion

Score: 14.70

JACQUEMUS

Score: 13.77

Coach

Score: 12.67

boohoo

Score: 11.99

Barbie

Score: 11.47

Jean Paul Gaultier

Score: 11.33

Nasty Gal

Score: 10.94

Steve Madden

Score: 10.52

Banana Republic

Score: 10.41

Maison Margiela

Score: 10.14

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Top Brand Affinities

Brand	Category	Score
Shea Moisture		18.48
REVOLVE		14.77
True Religion		14.70
JACQUEMUS		13.77
Coach		12.67
boohoo		11.99
Barbie		11.47
Jean Paul Gaultier		11.33
Nasty Gal		10.94
Steve Madden		10.52
Banana Republic		10.41
Maison Margiela		10.14
Alexander Wang		9.82
Champion		8.57
Loewe		8.33
Marni		8.25
Alexander McQueen		7.66
Fenty beauty		6.28
TOM FORD		6.08
NARS Cosmetics		5.92
Marc Jacobs		5.75
FashionNova		5.74
MISSGUIDED		5.65
KARL LAGERFELD		5.55
ULTA Beauty		5.51
iHeartRadio Music Awards		5.38
Vivienne Westwood		5.14
Dr. Martens		5.14
Free People		5.04
Bobbi Brown Cosmetics		4.94
Pull&Bear		4.94
Lollapalooza		4.69
Urban Outfitters		4.62
Fendi		4.58
OLD NAVY		4.32
NORDSTROM		4.32
American Eagle		4.15
Dolce & Gabbana		3.99
Forever 21		3.92
shein		3.81
Smashbox		3.81
UGG		3.77
ASOS		3.77
Timberland		3.71
Moschino		3.68
CNN		3.66
Coachella		3.64
NBC		3.59
MTV		3.58
Verizon		3.47