Noriel Brand Affinity ranks highest Univision at 19.97% . Very Strong. Score DMDB 67.56% | Fanbase 63.29%

Noriel — hip-hop & rap artist from PR.

Noriel is a Puerto Rican reggaeton singer and rapper who gained recognition as part of the duo Kenxiel & Noriel with their 2014 single "Miedo a Morir"…

Noriel

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bc8-0edd-d7c8-8377-a0369fe50396

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Genres

hip-hop & raptrap latinolatin hip hopurbano latinolatinlatinreggaetonreggaeton flowurbano latino

Influential: 67.56% Fanbase: 63.29% Trending: 69.69%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 19.97% • Very Strong

As of 2025-09-09

13,210,695

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.56% | Fanbase 63.29% | Trending 69.69% | CAREER STAGE: MAINSTREAM

Biography

Noriel is a Puerto Rican reggaeton singer and rapper who gained recognition as part of the duo Kenxiel & Noriel with their 2014 single "Miedo a Morir" featuring Johnny Stone. He has since collaborated with various artists in the industry, such as Juhn, Riko, Santana the Golden Boy, Darkiel, and Bryant Myers. In 2016, Noriel released several digital singles, including "La Llamada" with Brytiago and "Fanatico del Full" featuring Baby Rasta, Darrel, and Nengo Flow. His Sony debut single "Diablita" with Anuel AA and Baby Rasta became a digital hit. His album Trap Capos II was released in 2018 and reached the Top Ten of the Billboard Top Latin Albums chart.

Throughout his career, Noriel has established himself as a prominent figure in the reggaeton music scene, known for his collaborations and solo releases. His music has garnered attention and success, with his album Trap Capos II achieving commercial success upon its release in 2018.

Report Date: 2025-09-09

Noriel speaks to 18-24 & 25-34 audiences with measurable traction in COLOMBIA, DOMINICAN REPUBLIC, ECUADOR. Composition is heavily male (72%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (562,200 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Univision, Bodytech, Suavecito, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Noriel score 0.96% — Low bucket.

Brand: UnivisionBrand: BodytechBrand: Suavecito

Followers:13,210,695

Engagements:127,423

Rate:1.0%

Posts:222

Avg Likes:125,499

Avg Comments:960

Avg Views:866,789

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,210,695 · Engagements 127,423 · Rate 1.0% Posts 222 · Views 866,789 · Avg Likes 125,499 · Avg Comments 960 · Avg Views 866,789	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 21% 13-17: 9% 35-44: 4%	Largest: 18-24 (67%); next: 25-34 (21%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	COLOMBIA (15%) DOMINICAN REPUBLIC (11%) ECUADOR (10%) UNITED STATES (10%) PERU (9%)	Top regions: COLOMBIA (15%), DOMINICAN REPUBLIC (11%), ECUADOR (10%)
Platform Engagement	Instagram: 88,216 avg likes/post · Tiktok: 562,200 avg views/post · Youtube: 304,589 avg views/post	Best reach: Tiktok 562,200 avg views; best engagement: Instagram 88,216 avg likes

Top Brand Affinities

Univision

Score: 19.97

Bodytech

Score: 14.12

Suavecito

Score: 10.37

Andis

Score: 10.20

Barber Shop Connect

Score: 6.57

Pantene

Score: 6.40

Movistar

Score: 5.94

American Airlines

Score: 5.40

Smirnoff

Score: 4.25

Cafecito

Score: 4.19

Hugo Boss

Score: 4.07

Colgate

Score: 3.05

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Top Brand Affinities

Brand	Category	Score
Univision		19.97
Bodytech		14.12
Suavecito		10.37
Andis		10.20
Barber Shop Connect		6.57
Pantene		6.40
Movistar		5.94
American Airlines		5.40
Smirnoff		4.25
Cafecito		4.19
Hugo Boss		4.07
Colgate		3.05
Pull&Bear		2.71
VidaSana		2.46
Calvin Klein		2.45
Bershka		2.33
Versace		2.28
Transformers		2.11
Bugatti		2.11
Nickelodeon		2.07
FOREX		2.07
Busch		2.06
FashionNova		1.96
Tomorrowland		1.85
Forever 21		1.81
musical.ly		1.70
Victoria's Secret		1.67
Balenciaga		1.63
Puma		1.59
Sprite		1.59
Spotify Music		1.47
shein		1.41
Rolex		1.40
Guess		1.37
Pandora		1.36
Lamborghini		1.35
Los Angeles Lakers		1.30
Gymshark		1.27
Reebok		1.26
Dodge		1.23
Grand Theft Auto		1.22
Universal		1.20
Supreme		1.17
Vogue		1.17
Bellagio		1.17
H&M		1.17
Heineken		1.17
SoundCloud		1.17
Sony		1.15
Christian Dior		1.15