Noir Désir

Noir Désir — pop artist from FR.

French alternative band Noir Désir, formed in the early-80s, consisted of vocalist/guitarist Bertrand Cantat, guitarist Serge Teyssot-Gay, bassist Frédéric…

Influence: 60.86% Fanbase: 49.77% Trending: 66.40% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Fnac • 29.90% • Very Strong

As of 2025-09-08

85,631

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:40 UTC

Genres

popfrench popchansonrockrockfrench rockrock alternatif francaisalternative rockblues rockreggaefrench reggae

Biography

French alternative band Noir Désir, formed in the early-80s, consisted of vocalist/guitarist Bertrand Cantat, guitarist Serge Teyssot-Gay, bassist Frédéric Vidalenc, and drummer Denis Barthe. Their debut EP, Ou Veux-Tu Que J'Regarde, was released in 1987, followed by their first full-length album, Veuillez Rendre l'Âme (A Qui Elle Appartient) in 1989. With their second album, Du Ciment Sous les Plaines (1990), the band's punk-inspired sound gained prominence, evolving further on Tostaky (1992) and 666667 Club (1996). In 2003, lead singer Bertrand Cantat was convicted of manslaughter after a domestic dispute resulted in the death of his girlfriend, actress Marie Trintignant. Cantat served a four-year prison sentence.

Noir Désir continued releasing albums throughout the early 2000s, maintaining their distinct alternative rock style. Despite their success, Cantat's legal troubles overshadowed the band's music, leading to a period of hiatus and eventual dissolution. Noir Désir's legacy remains significant in the French music scene, showcasing a blend of raw energy and poetic lyricism that captured the essence of their era.

Top Brand Affinities

Report Date: 2025-09-08

Noir Désir draws 18-24 & 25-34 audiences and holds attention in FRANCE, TüRKIYE, ITALY. The skew is male-leaning (55%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 3,136,583 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Fnac, Accor Hotels, Ricard makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Noir Désir score 12.24% — Very Strong bucket.

Brand: FnacBrand: Accor HotelsBrand: Ricard

Followers:85,631

Engagements:10,482

Rate:12.2%

Posts:68

Avg Likes:10,384

Avg Comments:219

Avg Views:3,136,583

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 85,631 · Engagements 10,482 · Rate 12.2% Posts 68 · Views 3,136,583 · Avg Likes 10,384 · Avg Comments 219 · Avg Views 3,136,583	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 35% 25-34: 34% 35-44: 17% 45-64: 11%	Largest: 18-24 (35%); next: 25-34 (34%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	FRANCE (45%) TüRKIYE (7%) ITALY (6%) BRAZIL (4%) BELGIUM (3%)	Top regions: FRANCE (45%), TüRKIYE (7%), ITALY (6%)
Platform Engagement	Instagram: 483 avg likes/post · Youtube: 3,136,583 avg views/post	Best reach: Youtube 3,136,583 avg views; best engagement: Youtube 9,901 avg likes

Top Brand Affinities

Fnac

Score: 29.90

Accor Hotels

Score: 29.72

Ricard

Score: 22.15

Vichy

Score: 19.06

Air France

Score: 18.13

Akg

Score: 17.47

Evian

Score: 17.39

PLAYMOBIL

Score: 10.28

Montblanc

Score: 8.59

Thermomix

Score: 7.66

Citroen

Score: 6.50

Arezzo

Score: 4.83

Brand	Category	Score
Fnac		29.90
Accor Hotels		29.72
Ricard		22.15
Vichy		19.06
Air France		18.13
Akg		17.47
Evian		17.39
PLAYMOBIL		10.28
Montblanc		8.59
Thermomix		7.66
Citroen		6.50
Arezzo		4.83
Renault		4.68
Peugeot		4.57
Nespresso		4.27
Carrefour		3.90
Bacardi		3.66
Leica		3.65
Olympus		3.58
Dr. Martens		3.18
Alfa Romeo		3.15
AMC		3.10
Spotify Music		3.09
Jaguar		2.97
NBC		2.93
Aston Martin		2.86
Faber-Castell		2.79
Chrysler		2.75
Harley-Davidson		2.56
Cartier		2.55
Bugatti		2.54
Cadillac		2.53
Garnier		2.53
Lollapalooza		2.47
Ducati		2.34
Warner Bros		2.15
Fiat		2.14
Cafecito		2.14
Guinness		2.11
Paramount Pictures		2.01
Volkswagen		1.93
Jack Daniels		1.91
Lego		1.91
SoundCloud		1.85
HBO		1.85
Ray-Ban		1.81
Levi's		1.76
Universal		1.72
KitKat		1.59
Volvo		1.57