Nogu Svelo!

Nogu Svelo! — rock artist from RU.

Nogu Svelo! is a prominent Russian punk rock band that has been based in the US, known for their outspoken criticism of Putin's regime and support for causes…

Influence: 52.54% Fanbase: 37.78% Trending: 59.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-08

451,000

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2026-01-01 18:42:05 UTC

Genres

rockrockrussian rockclassic russian rockrussian alternative rockalternative rockpunkrussian punk

Biography

Nogu Svelo! is a prominent Russian punk rock band that has been based in the US, known for their outspoken criticism of Putin's regime and support for causes such as aiding Ukraine refugees and providing medical support through charity events. Founded by Max Pokrovskiy, the band has released anti-war songs and raised funds for various humanitarian efforts, showcasing a commitment to social activism through their music and actions.

With over 30 years of performing in Russia, Europe, and the US, Nogu Svelo! has built a cult following since their inception in 1988, emerging from the influential Moscow Rock Laboratory during the era of Perestroika. Led by Pokrovskiy, the band has released numerous albums and music videos, earning accolades such as the MTV Russia Best Sound Track award. Apart from music, Pokrovskiy has contributed to the film industry and appeared on Russia's version of "Survivor," showcasing a diverse range of talents beyond his musical endeavors.

Top Brand Affinities

Report Date: 2025-09-08

Nogu Svelo! connects with 25-34 & 35-44 audiences and shows durable traction across RUSSIA, UKRAINE, UNITED STATES. With a heavily male (76%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 16,727 avg views per post; Youtube adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Nogu Svelo! moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nogu Svelo! score 0.34% — Low bucket.

Followers:451,000

Engagements:1,521

Rate:0.3%

Posts:408

Avg Likes:1,356

Avg Comments:97

Avg Views:16,727

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 451,000 · Engagements 1,521 · Rate 0.3% Posts 408 · Views 16,727 · Avg Likes 1,356 · Avg Comments 97 · Avg Views 16,727	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 35-44: 25% 18-24: 19% 45-64: 12%	Largest: 25-34 (41%); next: 35-44 (25%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	RUSSIA (50%) UKRAINE (22%) UNITED STATES (6%) BELARUS (4%) KAZAKHSTAN (3%)	Top regions: RUSSIA (50%), UKRAINE (22%), UNITED STATES (6%)
Platform Engagement	Youtube: 16,727 avg views/post	Best reach: Youtube 16,727 avg views; best engagement: Youtube 1,356 avg likes