NOBITA Brand Affinity ranks highest Penshoppe at 82.34% . Very Strong. Score DMDB 58.77% | Fanbase 46.51%

NOBITA — pop artist from PH.

NOBITA is a five-member Pop Rock band known for their heartfelt love songs, drawing inspiration from classic Pinoy rock music. The band's name originates from…

NOBITA

Recognizable

Country: PH | Artist ID: 27f5305e-7873-11e9-a6ce-801844edfa71

Find Artist

Genres

poppinoy indie

Influential: 58.77% Fanbase: 46.51% Trending: 64.91%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 82.34% • Very Strong

As of 2025-09-09

570,866

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.77% | Fanbase 46.51% | Trending 64.91% | CAREER STAGE: MAINSTREAM

Biography

NOBITA is a five-member Pop Rock band known for their heartfelt love songs, drawing inspiration from classic Pinoy rock music. The band's name originates from Japanese-Katakana characters, translating to "to grow up strong and clear," reflecting their musical style.

Having reached the semi-finals of Muziklaban, NOBITA gained recognition for their music, with their track "Vie" entering the Pinoy MYX Countdown in 2020. Their breakthrough hit, "Ikaw Lang," went viral, leading to a record deal with Sony Music Philippines in 2021. The band, consisting of Jaeson Felismino, Mark Quintero, Jonathan Agbanlog, Sam Aquino, and Richmond Bancolita, has since released successful singles like "Unang Sayaw."

Report Date: 2025-09-09

NOBITA keeps 18-24 & 25-34 audiences engaged throughout PHILIPPINES, UNITED STATES, INDIA. The composition is male-leaning (52%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 8,861 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Penshoppe, Jollibee, Alden supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NOBITA score 0.09% — Low bucket.

Brand: PenshoppeBrand: JollibeeBrand: Alden

Followers:570,866

Engagements:505

Rate:0.1%

Posts:997

Avg Likes:487

Avg Comments:15

Avg Views:10,485

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 570,866 · Engagements 505 · Rate 0.1% Posts 997 · Views 10,485 · Avg Likes 487 · Avg Comments 15 · Avg Views 10,485	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 25% 13-17: 11% 35-44: 2%	Largest: 18-24 (62%); next: 25-34 (25%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	PHILIPPINES (94%) UNITED STATES (1%) INDIA (1%) CANADA (1%) UNITED ARAB EMIRATES (1%)	Top regions: PHILIPPINES (94%), UNITED STATES (1%), INDIA (1%)
Platform Engagement	Instagram: 258 avg likes/post · Tiktok: 1,624 avg views/post · Youtube: 8,861 avg views/post	Best reach: Youtube 8,861 avg views; best engagement: Instagram 258 avg likes

Top Brand Affinities

Penshoppe

Score: 82.34

Jollibee

Score: 38.91

Alden

Score: 24.34

Yakult

Score: 20.17

McCafé

Score: 13.85

7-Eleven

Score: 13.12

Kraft Foods

Score: 10.38

New Era

Score: 8.32

Dunkin' Donuts

Score: 7.57

Gatorade

Score: 5.08

Gundam

Score: 4.73

Sunnies Studios

Score: 4.47

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Top Brand Affinities

Brand	Category	Score
Penshoppe		82.34
Jollibee		38.91
Alden		24.34
Yakult		20.17
McCafé		13.85
7-Eleven		13.12
Kraft Foods		10.38
New Era		8.32
Dunkin' Donuts		7.57
Gatorade		5.08
Gundam		4.73
Sunnies Studios		4.47
UNIQLO		4.22
Holden		3.81
Pfizer		3.77
Kate Spade		3.66
Petronas		3.61
Snapseed		3.38
Pringles		3.32
Faber-Castell		3.11
Spotify Music		3.07
Coachella		3.01
Starbucks		2.91
McDonald's		2.80
NBC		2.65
KitKat		2.49
Preloved		2.42
Showtime		2.37
Timberland		2.36
Adobe		2.27
shein		2.10
Nokia		2.08
Mitsubishi Motors		1.99
Forever 21		1.92
H&M		1.88
A Game of Tones		1.86
Sneakerhead		1.79
Fujifilm		1.79
Maybelline		1.77
SheInside		1.76
Sprite		1.70
Transformers		1.70
Huawei		1.53
Xiaomi		1.48
Polaroid		1.48
Vans		1.28
Ferrero		1.26
BBC		1.24
Converse		1.22
Los Angeles Lakers		1.17