Noah Kahan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
7,191,373
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-12-07 08:49:16 UTC
Genres
Biography
In addition to his musical success, Kahan embarked on the "We'll All Be Here Forever World Tour," performing in sold-out stadiums and arenas worldwide, including two nights at Boston's Fenway Park. The tour supported his mental health initiative, The Busyhead Project, raising over $4 million to improve access to mental healthcare and reduce stigma. Following the tour, Kahan released a live album, "Live From Fenway Park," marking the culmination of his Stick Season era.
Noah Kahan is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily female (59%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (531,500 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Gillette, Amazon Music, T.J. Maxx points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,191,373 · Engagements 219,637 · Rate 3.1% Posts 1,750 · Views 775,361 · Avg Likes 211,827 · Avg Comments 973 · Avg Views 775,361 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 27% 13-17: 9% 35-44: 7% |
Largest: 18-24 (55%); next: 25-34 (27%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (39%) UNITED KINGDOM (7%) CANADA (5%) BRAZIL (4%) INDIA (4%) |
Top regions: UNITED STATES (39%), UNITED KINGDOM (7%), CANADA (5%) |
| Platform Engagement | Instagram: 120,212 avg likes/post · Tiktok: 531,500 avg views/post · Youtube: 243,861 avg views/post | Best reach: Tiktok 531,500 avg views; best engagement: Instagram 120,212 avg likes |
Top Brand Affinities
Gillette
Amazon Music
T.J. Maxx
Free People
Lollapalooza
Margaritaville
OLD NAVY
HomeGoods
Verizon
iHeartRadio Music Awards
Kroger
Pacific Northwest Wonderland
| Brand | Category | Score |
|---|---|---|
| Gillette | 8.75 | |
| Amazon Music | 7.21 | |
| T.J. Maxx | 7.13 | |
| Free People | 7.12 | |
| Lollapalooza | 6.46 | |
| Margaritaville | 6.11 | |
| OLD NAVY | 5.91 | |
| HomeGoods | 5.63 | |
| Verizon | 5.56 | |
| iHeartRadio Music Awards | 5.39 | |
| Kroger | 5.25 | |
| Pacific Northwest Wonderland | 5.18 | |
| Taco Bell | 4.96 | |
| Coors | 4.95 | |
| Steve Madden | 4.70 | |
| Urban Outfitters | 4.65 | |
| Lululemon Athletica | 4.49 | |
| Heinz | 4.47 | |
| American Eagle | 4.44 | |
| Gatorade | 4.33 | |
| Anthropologie | 4.29 | |
| Carhartt | 4.29 | |
| Chick-fil-A | 4.24 | |
| Coachella | 4.15 | |
| Guinness | 3.98 | |
| Holden | 3.65 | |
| Spotify Music | 3.60 | |
| Polaroid | 3.31 | |
| Target | 3.29 | |
| NBC | 3.21 | |
| Showtime | 3.09 | |
| Sunnies Studios | 2.98 | |
| Busch | 2.86 | |
| Paramount Pictures | 2.84 | |
| Nickelodeon | 2.69 | |
| Airbnb | 2.60 | |
| Budweiser | 2.58 | |
| Geocaching | 2.58 | |
| NHL | 2.53 | |
| SoundCloud | 2.52 | |
| Baileys | 2.51 | |
| ASOS | 2.40 | |
| Dr. Martens | 2.36 | |
| Chrysler | 2.33 | |
| Topshop | 2.31 | |
| Philips | 2.16 | |
| Walmart | 2.01 | |
| Chipotle Mexican Grill | 1.99 | |
| Pixar | 1.96 | |
| Cadillac | 1.93 |
Official Profiles
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LoginArtist: Noah Kahan
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 26,026,422
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
23,886,203 | 91.78% |
| [+] |
Audiomack |
1,197,507 | 4.60% |
| [+] |
Pandora |
864,434 | 3.32% |
| [+] |
Yandex |
78,278 | 0.30% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-08 08:00 UTC | Out Of The Blue 2026 | Moon Palace Golf & Spa Resort | Cancún, Mexico | — |
| 2026-01-09 03:00 UTC | Out Of The Blue 2026 | Moon Palace Cancun | Cancún, Mexico | — |
