Noah Kahan Brand Affinity ranks highest Gillette at 8.75% . Very Strong. Score DMDB 72.47% | Fanbase 66.94%

Noah Kahan — pop artist from US.

Noah Kahan, a Vermont-based singer and songwriter, has gained recognition for his heartfelt lyrics and candid songwriting style. With a blend of Folk,…

Noah Kahan

Superstar

Country: US | Gender: male | Artist ID: 11e81bc4-1946-d0ec-9920-a0369fe50396

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Genres

poppopindie popindie cafe popindiecousticamainstream poprockpop rockalternativealt zalternativeelectronicelectropopbluesstomp and holler

Influential: 72.47% Fanbase: 66.94% Trending: 75.23%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Gillette • 8.75% • Very Strong

As of 2025-09-09

7,191,373

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.47% | Fanbase 66.94% | Trending 75.23% | CAREER STAGE: SUPERSTAR

Biography

Noah Kahan, a Vermont-based singer and songwriter, has gained recognition for his heartfelt lyrics and candid songwriting style. With a blend of Folk, Americana, and Rock influences, Kahan has amassed over seven billion streams across three albums and an EP. His hit single "Stick Season" achieved 4x Platinum Certification, and he has collaborated with artists such as Post Malone, Kacey Musgraves, and Brandi Carlile. Kahan's music draws inspiration from his New England roots and artists like Paul Simon and Yusuf Islam, reflecting his personal experiences and emotions.

In addition to his musical success, Kahan embarked on the "We'll All Be Here Forever World Tour," performing in sold-out stadiums and arenas worldwide, including two nights at Boston's Fenway Park. The tour supported his mental health initiative, The Busyhead Project, raising over $4 million to improve access to mental healthcare and reduce stigma. Following the tour, Kahan released a live album, "Live From Fenway Park," marking the culmination of his Stick Season era.

Report Date: 2025-09-09

Noah Kahan is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily female (59%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (642,650 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Gillette, Amazon Music, T.J. Maxx points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Noah Kahan score 3.43% — Very Strong bucket.

Brand: GilletteBrand: Amazon MusicBrand: T.J. Maxx

Followers:7,191,373

Engagements:246,536

Rate:3.4%

Posts:1,747

Avg Likes:238,177

Avg Comments:1,068

Avg Views:886,511

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,191,373 · Engagements 246,536 · Rate 3.4% Posts 1,747 · Views 886,511 · Avg Likes 238,177 · Avg Comments 1,068 · Avg Views 886,511	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 27% 13-17: 9% 35-44: 7%	Largest: 18-24 (55%); next: 25-34 (27%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (39%) UNITED KINGDOM (7%) CANADA (5%) BRAZIL (4%) INDIA (4%)	Top regions: UNITED STATES (39%), UNITED KINGDOM (7%), CANADA (5%)
Platform Engagement	Instagram: 120,212 avg likes/post · Tiktok: 642,650 avg views/post · Youtube: 243,861 avg views/post	Best reach: Tiktok 642,650 avg views; best engagement: Instagram 120,212 avg likes

Top Brand Affinities

Gillette

Score: 8.75

Amazon Music

Score: 7.21

T.J. Maxx

Score: 7.13

Free People

Score: 7.12

Lollapalooza

Score: 6.46

Margaritaville

Score: 6.11

OLD NAVY

Score: 5.91

HomeGoods

Score: 5.63

Verizon

Score: 5.56

iHeartRadio Music Awards

Score: 5.39

Kroger

Score: 5.25

Pacific Northwest Wonderland

Score: 5.18

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Top Brand Affinities

Brand	Category	Score
Gillette		8.75
Amazon Music		7.21
T.J. Maxx		7.13
Free People		7.12
Lollapalooza		6.46
Margaritaville		6.11
OLD NAVY		5.91
HomeGoods		5.63
Verizon		5.56
iHeartRadio Music Awards		5.39
Kroger		5.25
Pacific Northwest Wonderland		5.18
Taco Bell		4.96
Coors		4.95
Steve Madden		4.70
Urban Outfitters		4.65
Lululemon Athletica		4.49
Heinz		4.47
American Eagle		4.44
Gatorade		4.33
Anthropologie		4.29
Carhartt		4.29
Chick-fil-A		4.24
Coachella		4.15
Guinness		3.98
Holden		3.65
Spotify Music		3.60
Polaroid		3.31
Target		3.29
NBC		3.21
Showtime		3.09
Sunnies Studios		2.98
Busch		2.86
Paramount Pictures		2.84
Nickelodeon		2.69
Airbnb		2.60
Budweiser		2.58
Geocaching		2.58
NHL		2.53
SoundCloud		2.52
Baileys		2.51
ASOS		2.40
Dr. Martens		2.36
Chrysler		2.33
Topshop		2.31
Philips		2.16
Walmart		2.01
Chipotle Mexican Grill		1.99
Pixar		1.96
Cadillac		1.93