Noah Guy

Noah Guy — r&b, funk & soul artist from US.

"It Must Be Love" is a heartfelt exploration of the powerful emotion that drives us to connect with others on a deep level. The song captures the essence of…

Influence: 52.95% Fanbase: 23.78% Trending: 67.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Blackmagic Design • 68.47% • Very Strong

As of 2025-09-08

125,987

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:06:45 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&b

Biography

"It Must Be Love" is a heartfelt exploration of the powerful emotion that drives us to connect with others on a deep level. The song captures the essence of love's ability to inspire joy and comfort, highlighting its undeniable presence in our lives. With its catchy melody and relatable lyrics, "It Must Be Love" resonates with listeners as they reflect on their own experiences of love and its impact on their relationships.

Top Brand Affinities

Report Date: 2025-09-08

Noah Guy reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, PHILIPPINES, BRAZIL. The demographic tilt is heavily male (65%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 15,073 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Blackmagic Design, PolarPro, Arri suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Noah Guy score 3.41% — Very Strong bucket.

Brand: Blackmagic DesignBrand: PolarProBrand: Arri

Followers:125,987

Engagements:4,294

Rate:3.4%

Posts:577

Avg Likes:4,110

Avg Comments:144

Avg Views:24,287

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 125,987 · Engagements 4,294 · Rate 3.4% Posts 577 · Views 24,287 · Avg Likes 4,110 · Avg Comments 144 · Avg Views 24,287	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 33% 13-17: 5% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (33%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (44%) PHILIPPINES (4%) BRAZIL (4%) INDIA (4%) CANADA (3%)	Top regions: UNITED STATES (44%), PHILIPPINES (4%), BRAZIL (4%)
Platform Engagement	Instagram: 2,203 avg likes/post · Tiktok: 9,214 avg views/post · Youtube: 15,073 avg views/post	Best reach: Youtube 15,073 avg views; best engagement: Instagram 2,203 avg likes

Top Brand Affinities

Blackmagic Design

Score: 68.47

PolarPro

Score: 67.35

Arri

Score: 39.06

Live Nation

Score: 27.69

Amazon Music

Score: 19.54

REVOLVE

Score: 16.69

Maison Margiela

Score: 15.05

Kodak

Score: 14.41

Acne Studios

Score: 13.84

Shea Moisture

Score: 13.61

Brandy Melville

Score: 12.98

Hasselblad

Score: 12.95

Brand	Category	Score
Blackmagic Design		68.47
PolarPro		67.35
Arri		39.06
Live Nation		27.69
Amazon Music		19.54
REVOLVE		16.69
Maison Margiela		15.05
Kodak		14.41
Acne Studios		13.84
Shea Moisture		13.61
Brandy Melville		12.98
Hasselblad		12.95
Free People		12.54
Jean Paul Gaultier		12.10
Glossier		11.61
JACQUEMUS		11.41
Nasty Gal		10.72
Urban Outfitters		10.46
Leica		10.33
Sennheiser		10.25
Depop		10.01
Marni		9.38
Fujifilm		9.25
Ableton		8.96
Lollapalooza		8.96
Steve Madden		8.95
Coachella		8.62
Champion		8.42
Vivienne Westwood		8.23
Stüssy		7.76
Sony		7.65
J.Crew		7.44
Coach		6.83
boohoo		6.69
Spotify Music		6.61
Lululemon Athletica		6.33
Miu Miu		6.22
Dr. Martens		6.13
Anthropologie		5.93
Adobe		5.87
MISSGUIDED		5.61
A Game of Tones		5.30
Panasonic		4.94
Alexander McQueen		4.87
iHeartRadio Music Awards		4.76
Loewe		4.73
NORDSTROM		4.66
Margaritaville		4.59
Gatorade		4.45
American Eagle		4.42