Noah and the Whale
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-19
35,618
Social Media Followers
As of 2025-09-19
00:00:00
Hours Airplay
2025-12-07 20:33:30 UTC
Genres
Biography
Following Marling's departure, Noah and the Whale experimented with new sounds, incorporating electronic influences on Last Night on Earth after drummer Doug Fink left the band. They later recruited Michael Petulla on drums and released their fourth album, Heart of Nowhere, in 2013. Throughout their career, the band has maintained a successful chart presence and continued to captivate audiences with their evolving musical style.
Noah and the Whale engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, BRAZIL. The fan base skews heavily female (56%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (516,976 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Madewell, Glossier, Tate Modern, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 35,618 · Engagements 3,547 · Rate 10.0% Posts 31 · Views 516,976 · Avg Likes 3,403 · Avg Comments 218 · Avg Views 516,976 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 31% 13-17: 6% 35-44: 6% |
Largest: 18-24 (54%); next: 25-34 (31%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
UNITED STATES (17%) UNITED KINGDOM (14%) BRAZIL (11%) ITALY (3%) INDIA (3%) |
Top regions: UNITED STATES (17%), UNITED KINGDOM (14%), BRAZIL (11%) |
| Platform Engagement | Instagram: 615 avg likes/post · Youtube: 516,976 avg views/post | Best reach: Youtube 516,976 avg views; best engagement: Youtube 2,788 avg likes |
Top Brand Affinities
Madewell
Glossier
Tate Modern
Free People
New Line Cinema
Showtime
Lollapalooza
Anthropologie
Pacific Northwest Wonderland
Guinness
Verizon
Polaroid
| Brand | Category | Score |
|---|---|---|
| Madewell | 11.41 | |
| Glossier | 10.89 | |
| Tate Modern | 10.74 | |
| Free People | 7.48 | |
| New Line Cinema | 7.06 | |
| Showtime | 5.90 | |
| Lollapalooza | 5.33 | |
| Anthropologie | 5.19 | |
| Pacific Northwest Wonderland | 4.78 | |
| Guinness | 4.50 | |
| Verizon | 4.50 | |
| Polaroid | 4.44 | |
| BBC | 4.08 | |
| Dr. Martens | 3.93 | |
| Urban Outfitters | 3.76 | |
| Coors | 3.47 | |
| Summit Entertainment | 3.42 | |
| Columbia Pictures | 3.38 | |
| NORDSTROM | 3.36 | |
| Airbnb | 3.35 | |
| Olympus | 3.27 | |
| Spotify Music | 3.24 | |
| Topshop | 3.24 | |
| Leica | 3.15 | |
| Kodak | 3.03 | |
| ASOS | 3.01 | |
| Lush | 3.00 | |
| Mulberry | 2.99 | |
| Coachella | 2.98 | |
| Martini | 2.88 | |
| Nickelodeon | 2.87 | |
| Tesco | 2.86 | |
| HBO | 2.84 | |
| Cadbury | 2.83 | |
| Paramount Pictures | 2.68 | |
| Fujifilm | 2.67 | |
| Sunnies Studios | 2.65 | |
| Baileys | 2.57 | |
| Busch | 2.48 | |
| Emporium | 2.40 | |
| Carhartt | 2.34 | |
| Primark | 2.32 | |
| Aperol | 2.30 | |
| Tinder | 2.28 | |
| Star Wars | 2.25 | |
| IKEA | 2.23 | |
| Montblanc | 2.23 | |
| Pantone Inc | 2.23 | |
| Warner Bros | 2.21 | |
| GAP | 2.15 |
Official Profiles
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LoginArtist: Noah and the Whale
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
