Nneka

Nneka

Country: DE | Gender: female

Influence: 57.03% Fanbase: 41.67% Trending: 64.71% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 13.00% • Very Strong

As of 2025-09-09

164,839

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2026-01-01 07:22:37 UTC

Genres

r&b, funk & soulneo soulr&b/soulrnbcontemporary r&b

Biography

Nneka, a Nigerian-born neo-soul singer based in Germany, draws inspiration from iconic artists like Fela Kuti and Bob Marley, as well as contemporary figures such as Mos Def and Lauryn Hill. Immigrating to Hamburg at 19 to study anthropology, she quickly transitioned to pursuing a music career and made her debut in 2005 with The Uncomfortable Truth EP, followed by the album Victim of Truth. Her subsequent release, No Longer at Ease (2008), featured the hit single "Heartbeat," which charted in the German Top 50. Nneka's politically charged lyrics and diverse musical style have drawn comparisons to Erykah Badu, solidifying her reputation as a socially conscious artist with a global perspective.

Nneka Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Nneka maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, FRANCE. The audience leans female-leaning (52%), so brand cues around style and status perform well. The clearest reach is on Youtube with 39,925 avg views per post; Youtube functions as the community touchpoint. Affinity with Mixcloud, Akai, Accor Hotels makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Nneka score 1.09%Moderate bucket.
Brand: MixcloudBrand: AkaiBrand: Accor Hotels
Followers:164,839
Engagements:1,804
Rate:1.1%
Posts:638
Views:39,925
Avg Likes:1,690
Avg Comments:98
Avg Views:39,925

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 164,839 · Engagements 1,804 · Rate 1.1%
Posts 638 · Views 39,925 · Avg Likes 1,690 · Avg Comments 98 · Avg Views 39,925
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
18-24: 38%
35-44: 12%
45-64: 4%
Largest: 25-34 (43%); next: 18-24 (38%)
Gender Split Female: 52%
Male: 48%
Non-binary/Other: 0%
Skews female (52%)
Top Countries UNITED STATES (13%)
BRAZIL (10%)
FRANCE (10%)
UNITED KINGDOM (5%)
SPAIN (5%)
Top regions: UNITED STATES (13%), BRAZIL (10%), FRANCE (10%)
Platform Engagement Instagram: 209 avg likes/post · Youtube: 39,925 avg views/post Best reach: Youtube 39,925 avg views; best engagement: Youtube 1,481 avg likes

Top Brand Affinities

Mixcloud
Score: 13.00
Akai
Score: 11.41
Accor Hotels
Score: 9.18
Amazon Music
Score: 8.22
Pro Tools
Score: 7.84
Ableton
Score: 6.46
CNN
Score: 5.25
Spotify Music
Score: 4.27
Beats Electronics
Score: 4.19
SoundCloud
Score: 4.15
Leica
Score: 3.47
Hennessy
Score: 3.40
Brand Category Score
Mixcloud 13.00
Akai 11.41
Accor Hotels 9.18
Amazon Music 8.22
Pro Tools 7.84
Ableton 6.46
CNN 5.25
Spotify Music 4.27
Beats Electronics 4.19
SoundCloud 4.15
Leica 3.47
Hennessy 3.40
Kodak 3.17
MTV 3.16
NBC 3.07
Matrix 2.80
Paramount Pictures 2.68
Dr. Martens 2.34
Montblanc 2.29
Christian Louboutin 2.28
Carhartt 2.26
BBC 2.17
Vogue 2.17
ASOS 2.08
Fenty beauty 2.05
Timberland 2.01
Coachella 1.99
Polaroid 1.95
Fendi 1.88
Fujifilm 1.86
Aperol 1.86
Sneakerhead 1.83
musical.ly 1.82
National Geographic 1.71
Cartier 1.70
The Olympic Games 1.70
Showtime 1.66
Airbnb 1.61
HBO 1.55
Heineken 1.55
Adobe 1.53
Red Bull 1.51
Puma 1.41
Reebok 1.39
Amazon 1.39
Converse 1.35
NBA 1.34
Paypal 1.33
Warner Bros 1.33
Travelgram 1.32

Official Profiles

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Artist: Nneka

Date Range: 2026-01-01 → 2026-01-01
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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