NMIXX
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
15,675,810
Social Media Followers
00:00:00
Hours Airplay
Biography
Their debut single "AD MARE" introduces the genre MIXX POP, blending multiple genres into a unique sound that reflects NMIXX's confidence and ambition. The track "O.O" reinterprets baile funk, showcasing the group's experimental approach to music. Following its release, the "O.O" music video exceeded 20 million views within 24 hours and the song entered the Billboard Global Chart at No. 71, with "AD MARE" selling over 220,000 copies in its first week, marking the highest debut album sales by a girl group in K-pop history.
NMIXX converts attention from 18-24 & 25-34 audiences across INDONESIA, PHILIPPINES, UNITED STATES. Audience shape is heavily female (68%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 921,700 avg views per post, with supportive conversation on Instagram. Shared audience with Thom Browne, Style Nanda, GENTLE MONSTER underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,675,810 · Engagements 293,820 · Rate 1.9% Posts 4,416 · Views 1,118,464 · Avg Likes 279,715 · Avg Comments 1,825 · Avg Views 1,118,464 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 19% 13-17: 13% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (19%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
INDONESIA (14%) PHILIPPINES (11%) UNITED STATES (8%) SOUTH KOREA (8%) THAILAND (6%) |
Top regions: INDONESIA (14%), PHILIPPINES (11%), UNITED STATES (8%) |
| Platform Engagement | Instagram: 147,204 avg likes/post · Tiktok: 921,700 avg views/post · Youtube: 196,764 avg views/post | Best reach: Tiktok 921,700 avg views; best engagement: Instagram 147,204 avg likes |
Top Brand Affinities
Thom Browne
Style Nanda
GENTLE MONSTER
Gundam
Stüssy
Bandai Namco
Miu Miu
Final Fantasy
Summit Entertainment
Shake Shack
Kia Motors
Christian Dior
| Brand | Category | Score |
|---|---|---|
| Thom Browne | 26.70 | |
| Style Nanda | 16.85 | |
| GENTLE MONSTER | 9.94 | |
| Gundam | 9.58 | |
| Stüssy | 5.91 | |
| Bandai Namco | 5.44 | |
| Miu Miu | 5.42 | |
| Final Fantasy | 4.68 | |
| Summit Entertainment | 4.23 | |
| Shake Shack | 3.93 | |
| Kia Motors | 3.55 | |
| Christian Dior | 3.05 | |
| UNIQLO | 3.02 | |
| Dr. Martens | 2.99 | |
| Nivea | 2.91 | |
| Snoopy And The Peanuts Gang | 2.80 | |
| Urban Outfitters | 2.51 | |
| New Balance | 2.38 | |
| Fujifilm | 2.24 | |
| Lush | 2.18 | |
| Pixar | 2.16 | |
| Nickelodeon | 2.08 | |
| Polaroid | 1.95 | |
| H&M | 1.89 | |
| Yves Saint Laurent | 1.79 | |
| Pokemon Go | 1.76 | |
| Chanel | 1.66 | |
| Bershka | 1.64 | |
| Walt Disney | 1.62 | |
| Starbucks | 1.60 | |
| Lamborghini | 1.57 | |
| Balenciaga | 1.56 | |
| Red Bull | 1.53 | |
| Coachella | 1.49 | |
| Vogue | 1.41 | |
| Costco | 1.39 | |
| Hermès | 1.39 | |
| Converse | 1.37 | |
| Mitsubishi | 1.29 | |
| Snapseed | 1.19 | |
| Burberry | 1.14 | |
| Vans | 1.11 | |
| Tiffany & Co | 1.10 | |
| Polo Ralph Lauren | 1.09 | |
| Cartier | 1.07 | |
| Pokemon | 1.02 | |
| Guess | 1.02 | |
| Zara | 1.00 | |
| Activision Blizzard | 0.99 | |
| Prada | 0.95 |
Official Profiles
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LoginArtist: NMIXX
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Streams & Royalties
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| Royalties | $0.00 | $0.00 | +0.00 |
