NMIXX

NMIXX — pop artist from KR.

NMIXX is a South Korean girl group formed by SQU4D, a sub-label of JYP Entertainment. Comprising members LILY, HAEWON, SULLYOON, BAE, JIWOO, and KYUJIN, NMIXX…

Influence: 70.65% Fanbase: 62.83% Trending: 74.56% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 25.81% • Very Strong

As of 2025-09-26

15,841,423

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-06 23:31:46 UTC

Genres

popk-pop girl groupk-poppopmainstream popasian pop

Biography

NMIXX is a South Korean girl group formed by SQU4D, a sub-label of JYP Entertainment. Comprising members LILY, HAEWON, SULLYOON, BAE, JIWOO, and KYUJIN, NMIXX made their debut in February 2022 with the single "AD MARE," featuring the title track "O.O." The group's name combines the letter "N" symbolizing "now," "new," and "next" with "mix," representing combination and diversity.

Their debut single "AD MARE" introduces the genre MIXX POP, blending multiple genres into a unique sound that reflects NMIXX's confidence and ambition. The track "O.O" reinterprets baile funk, showcasing the group's experimental approach to music. Following its release, the "O.O" music video exceeded 20 million views within 24 hours and the song entered the Billboard Global Chart at No. 71, with "AD MARE" selling over 220,000 copies in its first week, marking the highest debut album sales by a girl group in K-pop history.

Top Brand Affinities

Report Date: 2025-09-26

NMIXX converts attention from 18-24 & 25-34 audiences across INDONESIA, UNITED STATES, PHILIPPINES. Audience shape is heavily female (67%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 1,800,000 avg views per post, with supportive conversation on Tiktok. Shared audience with Lojas Renner, Maison Kitsuné, Style Nanda underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NMIXX score 2.88% — Strong bucket.

Brand: Lojas RennerBrand: Maison KitsunéBrand: Style Nanda

Followers:15,841,423

Engagements:455,461

Rate:2.9%

Posts:4,468

Avg Likes:430,635

Avg Comments:2,486

Avg Views:2,018,239

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,841,423 · Engagements 455,461 · Rate 2.9% Posts 4,468 · Views 2,018,239 · Avg Likes 430,635 · Avg Comments 2,486 · Avg Views 2,018,239	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 19% 13-17: 13% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (19%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	INDONESIA (12%) UNITED STATES (12%) PHILIPPINES (9%) SOUTH KOREA (7%) JAPAN (4%)	Top regions: INDONESIA (12%), UNITED STATES (12%), PHILIPPINES (9%)
Platform Engagement	Instagram: 149,038 avg likes/post · Tiktok: 1,800,000 avg views/post · Youtube: 218,239 avg views/post	Best reach: Tiktok 1,800,000 avg views; best engagement: Tiktok 268,400 avg likes

Top Brand Affinities

Lojas Renner

Score: 25.81

Maison Kitsuné

Score: 24.87

Style Nanda

Score: 15.54

Square Enix

Score: 8.09

Lollapalooza

Score: 8.08

Riachuelo

Score: 7.70

Innisfree

Score: 7.14

Jollibee

Score: 5.83

Gundam

Score: 5.67

Loewe

Score: 4.44

Resident Evil

Score: 4.24

League of Legends

Score: 4.23

Brand	Category	Score
Lojas Renner		25.81
Maison Kitsuné		24.87
Style Nanda		15.54
Square Enix		8.09
Lollapalooza		8.08
Riachuelo		7.70
Innisfree		7.14
Jollibee		5.83
Gundam		5.67
Loewe		4.44
Resident Evil		4.24
League of Legends		4.23
Tiffany		3.87
Stüssy		3.69
Final Fantasy		3.66
UNIQLO		3.45
Dr. Martens		3.40
Summit Entertainment		3.27
The North Face		3.01
Yves Saint Laurent		2.74
MTV		2.61
Counter-Strike		2.59
Polaroid		2.58
Bershka		2.43
TOM FORD		2.41
Fila		2.28
Christian Dior		2.26
Polo Ralph Lauren		2.23
Snoopy And The Peanuts Gang		2.21
Tiffany & Co		2.14
GIVENCHY		1.98
Tomorrowland		1.91
New Balance		1.87
LEGOLAND		1.85
Heineken		1.82
Pokemon Go		1.81
H&M		1.80
IKEA		1.73
Starbucks		1.72
Pixar		1.68
Walt Disney		1.67
Vogue		1.64
KFC		1.63
KitKat		1.60
Hollister Co		1.59
Chanel		1.54
Lush		1.33
Coachella		1.33
Vans		1.32
Spotify Music		1.32