Njomza

Njomza — pop artist from DE.

NJOMZA, with her diverse background of German, Kosovar-Albanian, and Chicago roots, caught the attention of Mac Miller, leading to a record deal with REMember…

Influence: 55.56% Fanbase: 32.37% Trending: 67.15% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 54.31% • Very Strong

As of 2025-09-09

178,379

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:37:26 UTC

Genres

poppopmainstream popr&b, funk & soulalternative r&bindie r&b

Biography

NJOMZA, with her diverse background of German, Kosovar-Albanian, and Chicago roots, caught the attention of Mac Miller, leading to a record deal with REMember Music and later Motown Records. Her debut EP, Sad For You, garnered early acclaim and she continued to build her career with releases like Vacation and collaborations with artists like Dominic Fike. NJOMZA's career has seen her tour extensively, make festival appearances, and contribute to Ariana Grande's thank u, next album, all while amassing over 50 million streams. Currently, she is preparing for the release of her highly anticipated debut album.

Top Brand Affinities

Report Date: 2025-09-09

Njomza maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, CANADA, BRAZIL. The audience leans heavily female (59%), so brand cues around style and status perform well. The clearest reach is on Youtube with 3,029 avg views per post; Instagram functions as the community touchpoint. Affinity with iHeartRaves, REVOLVE, Akai makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Njomza score 1.01% — Moderate bucket.

Brand: iHeartRavesBrand: REVOLVEBrand: Akai

Followers:178,379

Engagements:1,798

Rate:1.0%

Posts:122

Avg Likes:1,788

Avg Comments:60

Avg Views:3,029

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 178,379 · Engagements 1,798 · Rate 1.0% Posts 122 · Views 3,029 · Avg Likes 1,788 · Avg Comments 60 · Avg Views 3,029	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 27% 13-17: 7% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (27%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (51%) CANADA (7%) BRAZIL (5%) UNITED KINGDOM (3%) ITALY (3%)	Top regions: UNITED STATES (51%), CANADA (7%), BRAZIL (5%)
Platform Engagement	Instagram: 1,657 avg likes/post · Youtube: 3,029 avg views/post	Best reach: Youtube 3,029 avg views; best engagement: Instagram 1,657 avg likes

Top Brand Affinities

iHeartRaves

Score: 54.31

REVOLVE

Score: 14.12

Akai

Score: 11.88

ULTA Beauty

Score: 11.23

Pro Tools

Score: 10.35

Jean Paul Gaultier

Score: 10.10

Amazon Music

Score: 9.37

Coachella

Score: 8.56

Lollapalooza

Score: 8.03

iHeartRadio Music Awards

Score: 7.25

Maison Margiela

Score: 7.07

Steve Madden

Score: 6.95

Brand	Category	Score
iHeartRaves		54.31
REVOLVE		14.12
Akai		11.88
ULTA Beauty		11.23
Pro Tools		10.35
Jean Paul Gaultier		10.10
Amazon Music		9.37
Coachella		8.56
Lollapalooza		8.03
iHeartRadio Music Awards		7.25
Maison Margiela		7.07
Steve Madden		6.95
JACQUEMUS		6.82
Free People		6.75
Pioneer		6.42
Ableton		6.40
Urban Outfitters		5.81
Champion		5.68
SoundCloud		5.64
Coors		5.50
Kylie Cosmetics		5.48
Coach		5.02
American Airlines		4.92
Fenty beauty		4.72
Verizon		4.46
American Eagle		4.39
Hennessy		4.22
NBC		4.09
FashionNova		3.95
GIVENCHY		3.94
Tomorrowland		3.94
Nickelodeon		3.88
Beats Electronics		3.85
Heinz		3.76
MTV		3.43
Spotify Music		3.32
Anastasia Beverly Hills		3.19
Stüssy		3.13
ASOS		3.05
ESPN		2.96
NHL		2.91
Vogue		2.64
Forever 21		2.61
Benefit Cosmetics		2.52
Versace		2.52
Kodak		2.52
Budweiser		2.50
shein		2.44
Sneakerhead		2.44
Vans		2.44