Nitin Sawhney

Nitin Sawhney — jazz & standards artist from GB.

Nitin Sawhney is a prominent British producer, songwriter, and actor known for his innovative fusion of electronica and Asian influences in trip-hop and jazz…

Influence: 54.89% Fanbase: 35.70% Trending: 64.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 43.84% • Very Strong

As of 2025-09-08

40,668

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:20:31 UTC

Genres

jazz & standardsnu jazzhip-hop & raptrip hopelectronicelectronicaelectronicdowntempoother electronic musicasianindian fusionothersworldwideworld fusion

Biography

Nitin Sawhney is a prominent British producer, songwriter, and actor known for his innovative fusion of electronica and Asian influences in trip-hop and jazz styles. Overcoming racial barriers, Sawhney pursued music after studying law and co-creating the award-winning TV series, The Secret Asians. He released acclaimed albums like Migration and Displacing the Priest while also writing soundtracks and remixing for artists like Nusrat Fateh Ali Khan. Sawhney's extensive discography includes albums like Prophesy, Love Undersound, and Immigrants, with accolades such as honorary doctorates and Ivor Novello nominations.

Throughout his career, Sawhney balanced his TV work with a passion for music, collaborating with artists like James Taylor and Talvin Singh before launching his solo career. His fourth album, Beyond Skin, and subsequent releases like Human and Dystopian Dream garnered critical acclaim. Sawhney's achievements include a lifetime achievement award from the Ivor Novello Awards and the release of live recordings, such as Live at Ronnie Scott's. In 2021, Sawhney unveiled his twelfth studio album, Immigrants, a thematic follow-up to his seminal work, Beyond Skin, celebrating the global impact of immigration.

Top Brand Affinities

Report Date: 2025-09-08

Nitin Sawhney speaks to 25-34 & 18-24 audiences with measurable traction in UNITED KINGDOM, INDIA, UNITED STATES. Composition is heavily male (64%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,572 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, ITV, Mixcloud, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nitin Sawhney score 0.87% — Low bucket.

Brand: MOOGBrand: ITVBrand: Mixcloud

Followers:40,668

Engagements:353

Rate:0.9%

Posts:782

Avg Likes:351

Avg Comments:26

Avg Views:1,572

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,668 · Engagements 353 · Rate 0.9% Posts 782 · Views 1,572 · Avg Likes 351 · Avg Comments 26 · Avg Views 1,572	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 22% 35-44: 21% 45-64: 16%	Largest: 25-34 (39%); next: 18-24 (22%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED KINGDOM (18%) INDIA (12%) UNITED STATES (12%) FRANCE (7%) PORTUGAL (7%)	Top regions: UNITED KINGDOM (18%), INDIA (12%), UNITED STATES (12%)
Platform Engagement	Instagram: 311 avg likes/post · Youtube: 1,572 avg views/post	Best reach: Youtube 1,572 avg views; best engagement: Instagram 311 avg likes

Top Brand Affinities

MOOG

Score: 43.84

ITV

Score: 34.27

Mixcloud

Score: 33.31

Tate Modern

Score: 30.11

Ableton

Score: 26.00

Pro Tools

Score: 20.90

Amazon Music

Score: 18.01

Akai

Score: 17.24

Akg

Score: 17.14

Sabyasachi Mukherjee

Score: 14.69

Waitrose

Score: 14.35

Selfridges

Score: 14.29

Brand	Category	Score
MOOG		43.84
ITV		34.27
Mixcloud		33.31
Tate Modern		30.11
Ableton		26.00
Pro Tools		20.90
Amazon Music		18.01
Akai		17.24
Akg		17.14
Sabyasachi Mukherjee		14.69
Waitrose		14.35
Selfridges		14.29
Sennheiser		14.24
Eurostar		12.82
BBC		12.49
British Airways		10.32
Atmos		9.94
Marks & Spencer		9.66
Vauxhall		9.56
Paul Smith		9.29
Pioneer		8.52
Spotify Music		7.34
Beats Electronics		6.29
Bose		6.12
Vivienne Westwood		5.97
Leica		5.84
SoundCloud		5.69
Four Seasons		5.58
Harrods		5.24
Alexander McQueen		5.20
Warner Bros		5.16
Kickstarter		4.89
Tesco		3.95
CNN		3.81
Summit Entertainment		3.47
Kodak		3.47
Lush		3.42
MTV		3.26
Vogue		3.18
Guinness		3.17
NBC		3.17
Paramount Pictures		3.09
Showtime		3.09
Mulberry		3.05
Cadbury		3.03
Airbnb		2.93
Geocaching		2.85
The Olympic Games		2.82
National Geographic		2.73
Fujifilm		2.71