Nissy

Nissy — pop artist from JP.

Takahiro Nishijima, known as Nissy, is a Japanese singer and actor who embarked on his solo career in 2013. He made history in 2019 as the youngest Japanese…

Influence: 60.10% Fanbase: 54.73% Trending: 62.78% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Jack In The Box • 38.66% • Very Strong

As of 2025-09-08

2,088,577

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:25 UTC

Genres

popj-poppopasian pop

Biography

Takahiro Nishijima, known as Nissy, is a Japanese singer and actor who embarked on his solo career in 2013. He made history in 2019 as the youngest Japanese male solo artist to complete a four-dome tour and released his third album, "HOCUS POCUS 3," on May 24, 2022. Recently, he achieved another milestone by concluding a successful 6 Major Dome Tour, becoming only the second solo artist in Japanese history to do so, with all tickets sold out and a total audience of 450,000.

Nishijima, born on September 30, 1986, takes on various roles in his solo endeavors, including songwriting, staging, and directing music videos. His self-produced approach has garnered significant success, with his latest achievements highlighting his prominence in the Japanese music industry. Through his talent and hard work, Nissy continues to captivate audiences and solidify his position as a leading figure in the music scene.

Top Brand Affinities

Report Date: 2025-09-08

Nissy keeps 18-24 & 25-34 audiences engaged throughout JAPAN, INDIA, TAIWAN. The composition is heavily female (65%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 60,400 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Jack In The Box, KOSÉ, Anna Sui supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nissy score 4.05% — Very Strong bucket.

Brand: Jack In The BoxBrand: KOSÉBrand: Anna Sui

Followers:2,088,577

Engagements:84,584

Rate:4.0%

Posts:758

Avg Likes:84,027

Avg Comments:508

Avg Views:105,049

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,088,577 · Engagements 84,584 · Rate 4.0% Posts 758 · Views 105,049 · Avg Likes 84,027 · Avg Comments 508 · Avg Views 105,049	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 26% 13-17: 11% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (26%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	JAPAN (64%) INDIA (3%) TAIWAN (3%) UNITED STATES (3%) THAILAND (3%)	Top regions: JAPAN (64%), INDIA (3%), TAIWAN (3%)
Platform Engagement	Instagram: 74,968 avg likes/post · Tiktok: 60,400 avg views/post · Youtube: 44,649 avg views/post	Best reach: Tiktok 60,400 avg views; best engagement: Instagram 74,968 avg likes

Top Brand Affinities

Jack In The Box

Score: 38.66

KOSÉ

Score: 28.39

Anna Sui

Score: 26.50

Casetify

Score: 18.73

Paul Smith

Score: 14.29

Style Nanda

Score: 12.62

Vivienne Westwood

Score: 11.24

L'Occitane

Score: 11.05

Snoopy And The Peanuts Gang

Score: 10.95

Shake Shack

Score: 10.40

UNIQLO

Score: 10.07

Daniel Wellington

Score: 9.44

Brand	Category	Score
Jack In The Box		38.66
KOSÉ		28.39
Anna Sui		26.50
Casetify		18.73
Paul Smith		14.29
Style Nanda		12.62
Vivienne Westwood		11.24
L'Occitane		11.05
Snoopy And The Peanuts Gang		10.95
Shake Shack		10.40
UNIQLO		10.07
Daniel Wellington		9.44
Furla		8.90
Lipton		8.46
Acne Studios		7.54
Olympus		7.50
Maison Margiela		7.27
Elle Magazine		6.90
Loewe		6.84
Stüssy		6.35
Yves Saint Laurent		5.86
Miu Miu		5.84
Christian Dior		5.78
Dr. Martens		5.72
Kate Spade		5.49
Champion		5.48
Costco		5.36
Marc Jacobs		5.31
Tiffany		5.02
Lush		4.80
GAP		4.74
Summit Entertainment		4.66
Converse		4.33
IKEA		4.20
Chanel		4.10
UGG		3.98
Ferragamo		3.69
MAC Cosmetics		3.64
Fendi		3.61
Walt Disney		3.45
The North Face		3.45
Fila		3.45
New Balance		3.31
Estee Lauder		3.21
Panasonic		3.21
TOM FORD		2.95
Carhartt		2.90
GIVENCHY		2.82
Polo Ralph Lauren		2.79
Tiffany & Co		2.79