Niska

Niska — hip-hop & rap artist from FR.

Niska, a French rapper born Stan Dinga Pinto to Congolese immigrant parents, gained national recognition in 2015 with his debut album, Charo Life. His 2017 hit…

Influence: 71.85% Fanbase: 67.79% Trending: 73.88% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 20.84% • Very Strong

As of 2025-09-26

12,733,313

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-07 00:46:56 UTC

Genres

hip-hop & raphip-hop/rapfrench hip hoprap francaiscontemporary hip hophip hoptrap

Biography

Niska, a French rapper born Stan Dinga Pinto to Congolese immigrant parents, gained national recognition in 2015 with his debut album, Charo Life. His 2017 hit single "Réseaux" propelled him to stardom, and his 2019 album Mr. Sal topped the French charts for five consecutive weeks. Niska's music is characterized by Auto-Tuned vocals, strong flows, and captivating production.

Initially part of the rap group Negro Deep, Niska signed with Universal Music's Barclay Records to release his solo debut in 2015, which reached number three on the French pop charts. His subsequent albums, including Zifukoro in 2016 and Commando in 2017, solidified his success in the French rap scene. Collaborations with artists like Booba and Maître Gims further bolstered his reputation. Niska continued to release successful singles and collaborations, maintaining a strong presence in the music industry.

Top Brand Affinities

Report Date: 2025-09-26

Niska performs best with fans in the 18-24 range, concentrated in FRANCE, CôTE D’IVOIRE, CONGO - KINSHASA. Audience composition is heavily male (69%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 5,782,112 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Accor Hotels, Kiabi, boohoo, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Niska is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Niska score 2.37% — Strong bucket.

Brand: Accor HotelsBrand: KiabiBrand: boohoo

Followers:12,733,313

Engagements:302,077

Rate:2.4%

Posts:252

Avg Likes:286,296

Avg Comments:3,811

Avg Views:6,804,812

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,733,313 · Engagements 302,077 · Rate 2.4% Posts 252 · Views 6,804,812 · Avg Likes 286,296 · Avg Comments 3,811 · Avg Views 6,804,812	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 9% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	FRANCE (61%) CôTE D’IVOIRE (15%) CONGO - KINSHASA (9%) MOROCCO (6%) ALGERIA (5%)	Top regions: FRANCE (61%), CôTE D’IVOIRE (15%), CONGO - KINSHASA (9%)
Platform Engagement	Instagram: 69,315 avg likes/post · Tiktok: 1,022,700 avg views/post · Youtube: 5,782,112 avg views/post	Best reach: Youtube 5,782,112 avg views; best engagement: Tiktok 126,000 avg likes

Top Brand Affinities

Accor Hotels

Score: 20.84

Kiabi

Score: 19.31

boohoo

Score: 14.47

Palm Angels

Score: 14.32

ESPRIT

Score: 10.85

JACQUEMUS

Score: 9.87

Lacoste

Score: 9.45

Alexander McQueen

Score: 9.03

New Era

Score: 8.80

Longchamp

Score: 7.17

Emporio Armani

Score: 7.10

Kiko

Score: 6.48

Brand	Category	Score
Accor Hotels		20.84
Kiabi		19.31
boohoo		14.47
Palm Angels		14.32
ESPRIT		10.85
JACQUEMUS		9.87
Lacoste		9.45
Alexander McQueen		9.03
New Era		8.80
Longchamp		7.17
Emporio Armani		7.10
Kiko		6.48
Champion		6.44
shein		6.02
Carrefour		5.75
KARL LAGERFELD		5.68
Hugo Boss		5.60
Dsquared		5.51
UEFA		5.24
Stradivarius		5.17
Elle Magazine		5.07
Loewe		5.06
Ferragamo		4.73
SheInside		4.72
Dolce & Gabbana		4.64
Christian Louboutin		4.64
Primark		4.51
Garnier		3.87
Versace		3.80
Fila		3.57
Hennessy		3.48
Yves Saint Laurent		3.48
Pull&Bear		3.43
BALMAIN		3.24
Bugatti		3.12
KENZO		2.85
Cartier		2.84
ASOS		2.82
Dr. Martens		2.73
Michael Kors		2.72
Gymshark		2.63
Balenciaga		2.60
Gucci		2.59
Carhartt		2.58
Polo Ralph Lauren		2.58
Guess		2.56
Rover		2.53
MTV		2.51
Louis Vuitton		2.48
The North Face		2.46