Nipsey Hussle Brand Affinity ranks highest Spinrilla at 24.89% . Very Strong. Score DMDB 67.46% | Fanbase 54.72%

Nipsey Hussle — hip-hop & rap artist from US.

Nipsey Hussle, born Ermias Asghedom, gained recognition in the music industry through a series of mixtapes that showcased his unique style, blending humor and…

Nipsey Hussle

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc8-8d04-9c72-b712-a0369fe50396

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Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapconscious hip hopgangster raphip-hop/rapcontemporary hip hop

Influential: 67.46% Fanbase: 54.72% Trending: 73.82%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 24.89% • Very Strong

As of 2025-09-09

8,609,629

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.46% | Fanbase 54.72% | Trending 73.82% | CAREER STAGE: MAINSTREAM

Biography

Nipsey Hussle, born Ermias Asghedom, gained recognition in the music industry through a series of mixtapes that showcased his unique style, blending humor and gritty street observations. His debut album, Victory Lap, released in 2018, received critical acclaim and a Grammy nomination for Best Rap Album. Tragically, Hussle was fatally shot outside his Marathon Clothing store in Los Angeles in March 2019 at the age of 33.

Following his untimely death, public support led to a resurgence in his music, with several of his projects charting on the Billboard 200. The city of Los Angeles honored his legacy by renaming the intersection of Slauson Avenue and Crenshaw Boulevard as Ermias "Nipsey Hussle" Asghedom Square. In 2020, Hussle posthumously won two Grammy Awards for his contributions to the music industry.

Report Date: 2025-09-09

Nipsey Hussle draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, CANADA, UNITED KINGDOM. The skew is heavily male (69%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 6,473,130 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Spinrilla, True Religion, WNBA makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nipsey Hussle score 4.54% — Very Strong bucket.

Brand: SpinrillaBrand: True ReligionBrand: WNBA

Followers:8,609,629

Engagements:391,133

Rate:4.5%

Posts:2,285

Avg Likes:386,557

Avg Comments:12,318

Avg Views:6,473,130

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,609,629 · Engagements 391,133 · Rate 4.5% Posts 2,285 · Views 6,473,130 · Avg Likes 386,557 · Avg Comments 12,318 · Avg Views 6,473,130	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 41% 35-44: 10% 13-17: 5%	Largest: 18-24 (42%); next: 25-34 (41%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (60%) CANADA (4%) UNITED KINGDOM (3%) BRAZIL (2%) KENYA (2%)	Top regions: UNITED STATES (60%), CANADA (4%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 304,193 avg likes/post · Youtube: 6,473,130 avg views/post	Best reach: Youtube 6,473,130 avg views; best engagement: Instagram 304,193 avg likes

Top Brand Affinities

Spinrilla

Score: 24.89

True Religion

Score: 23.46

WNBA

Score: 16.17

Palm Angels

Score: 14.10

Amazon Music

Score: 12.53

New Era

Score: 12.28

Benihana

Score: 10.35

Hennessy

Score: 9.85

Marni

Score: 9.51

Andis

Score: 8.65

Lanvin

Score: 7.73

Pro Tools

Score: 7.55

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Top Brand Affinities

Brand	Category	Score
Spinrilla		24.89
True Religion		23.46
WNBA		16.17
Palm Angels		14.10
Amazon Music		12.53
New Era		12.28
Benihana		10.35
Hennessy		9.85
Marni		9.51
Andis		8.65
Lanvin		7.73
Pro Tools		7.55
Foot Locker		6.90
FashionNova		6.77
Los Angeles Lakers		6.51
iHeartRadio Music Awards		5.86
Moncler		5.79
Sneakerhead		5.66
Nice Kicks		5.65
SoundCloud		5.59
ESPN		5.53
Barber Shop Connect		5.51
Alexander McQueen		5.35
CNN		4.78
NBA		4.73
NFL		4.29
Beats Electronics		4.16
Verizon		4.09
Stüssy		3.79
Ferragamo		3.55
NBC		3.45
Comedy Central		3.41
Versace		3.40
Polo Ralph Lauren		3.39
MTV		3.36
BALMAIN		3.26
Cadillac		3.24
GIVENCHY		3.00
Christian Louboutin		2.91
Supreme		2.91
The North Face		2.88
Kodak		2.83
Carhartt		2.75
Fenty beauty		2.72
TOM FORD		2.65
Lululemon Athletica		2.64
Urban Outfitters		2.58
Spotify Music		2.56
Timberland		2.51
Rolls-Royce		2.43