Nippa

Nippa — r&b, funk & soul artist from GB.

Nippa, a Mobo-nominated rising R&B star, made waves with his self-titled debut EP in 2021, featuring hit singles like "Situation" and garnering cosigns from…

Influence: 49.95% Fanbase: 15.73% Trending: 67.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 25.53% • Very Strong

As of 2025-09-09

123,633

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:21 UTC

Genres

r&b, funk & soulr&b/soul

Biography

Nippa, a Mobo-nominated rising R&B star, made waves with his self-titled debut EP in 2021, featuring hit singles like "Situation" and garnering cosigns from international superstars such as Jack Harlow and Dave. His momentum continued with headline performances at major festivals and BBC championing him as one of their Hot 4 in 2023, solidifying his presence as a captivating live performer.

Nippa's ascent reached new heights with a Best Newcomer nomination at the 2024 Mobo Awards and the release of his critically acclaimed mixtape, 'INDUSTREETS', featuring standout tracks like "Sugar" and collaborations with artists like Bryson Tiller. Beyond music, Nippa's influence extended to fashion and art, collaborating with renowned designers and brands, further establishing himself as a multifaceted and influential figure on the international stage.

Top Brand Affinities

Report Date: 2025-09-09

Nippa is a clear fit for 18-24 & 25-34 audiences with strength across UNITED KINGDOM, UNITED STATES, FRANCE. The audience is heavily male (75%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (23,993 avg views per post); Instagram builds the community layer. Affinity data highlights Mixcloud, Amazon Music, True Religion, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nippa score 5.66% — Very Strong bucket.

Brand: MixcloudBrand: Amazon MusicBrand: True Religion

Followers:123,633

Engagements:7,001

Rate:5.7%

Posts:380

Avg Likes:6,880

Avg Comments:256

Avg Views:32,500

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 123,633 · Engagements 7,001 · Rate 5.7% Posts 380 · Views 32,500 · Avg Likes 6,880 · Avg Comments 256 · Avg Views 32,500	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 40% 13-17: 5% 35-44: 5%	Largest: 18-24 (49%); next: 25-34 (40%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED KINGDOM (42%) UNITED STATES (24%) FRANCE (5%) CANADA (4%) BRAZIL (3%)	Top regions: UNITED KINGDOM (42%), UNITED STATES (24%), FRANCE (5%)
Platform Engagement	Instagram: 5,132 avg likes/post · Tiktok: 8,507 avg views/post · Youtube: 23,993 avg views/post	Best reach: Youtube 23,993 avg views; best engagement: Instagram 5,132 avg likes

Top Brand Affinities

Mixcloud

Score: 25.53

Amazon Music

Score: 21.38

True Religion

Score: 19.68

boohoo

Score: 18.77

ITV

Score: 17.54

Selfridges

Score: 15.73

Palm Angels

Score: 14.41

MISSGUIDED

Score: 13.85

Pioneer

Score: 13.56

Marni

Score: 12.95

Ableton

Score: 12.34

River Island

Score: 12.33

Brand	Category	Score
Mixcloud		25.53
Amazon Music		21.38
True Religion		19.68
boohoo		18.77
ITV		17.54
Selfridges		15.73
Palm Angels		14.41
MISSGUIDED		13.85
Pioneer		13.56
Marni		12.95
Ableton		12.34
River Island		12.33
SoundCloud		12.31
Foot Locker		11.59
Vivienne Westwood		11.35
ASOS		11.26
All Saints		11.17
Arc'teryx		10.77
Akai		10.71
Pro Tools		10.52
Accor Hotels		10.31
New Era		10.23
Jean Paul Gaultier		10.21
Acne Studios		10.16
Maison Margiela		10.02
Beats Electronics		9.11
Vauxhall		7.89
Stone Island		7.86
Hennessy		7.85
Spotify Music		7.25
JACQUEMUS		7.17
Clarks		6.69
Dsquared		6.27
Champion		6.23
Alexander McQueen		6.10
Stüssy		5.97
Urban Outfitters		5.82
Fenty beauty		5.81
Moncler		5.55
iHeartRadio Music Awards		5.55
Dr. Martens		5.51
Loewe		5.51
UGG		5.36
Kodak		5.31
Harrods		5.30
Kappa		5.29
Primark		5.01
Pull&Bear		4.69
FashionNova		4.58
Miu Miu		4.49