Nio García Brand Affinity ranks highest Univision at 18.82% . Very Strong. Score DMDB 68.27% | Fanbase 60.47%

Nio García — hip-hop & rap artist from PR.

Born Luis Antonio Quinones Garcia in San Juan, Puerto Rico, Nio Garcia is a Latin dancer and choreographer who transitioned into a career as a rapper and film…

Nio García

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bc1-0cf4-ef48-ab6e-a0369fe50396

Find Artist

Genres

hip-hop & raptrap latinolatinlatinreggaetonurbano latino

Influential: 68.27% Fanbase: 60.47% Trending: 72.17%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 18.82% • Very Strong

As of 2025-09-09

5,421,404

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.27% | Fanbase 60.47% | Trending 72.17% | CAREER STAGE: MAINSTREAM

Biography

Born Luis Antonio Quinones Garcia in San Juan, Puerto Rico, Nio Garcia is a Latin dancer and choreographer who transitioned into a career as a rapper and film actor. He is recognized for his contributions to the reggaeton movement known as Flow Music, with charting singles like "Infinitely," "Yo Soy," and "Castigo." Garcia, also known as "Che Robótico" among dancers, began pursuing dance professionally at the age of 15 and quickly became involved in San Juan's urban music scene, creating choreography for various artists.

In 2013, Garcia starred in the film Reggaeton: The Movie while continuing to develop his music career. He caught the attention of DJ Nelson, who signed him to Flow Music label and produced his debut single "Infinitamente" in 2015. Over the years, Garcia released several successful singles and collaborated with artists such as Bad Bunny and Ozuna, achieving global recognition and chart success by 2018.

Report Date: 2025-09-09

Nio García keeps 18-24 & 25-34 audiences engaged throughout COLOMBIA, UNITED STATES, ARGENTINA. The composition is heavily male (63%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 639,158 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Univision, Suavecito, Movistar supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nio García score 1.19% — Moderate bucket.

Brand: UnivisionBrand: SuavecitoBrand: Movistar

Followers:5,421,404

Engagements:64,259

Rate:1.2%

Posts:159

Avg Likes:62,485

Avg Comments:570

Avg Views:1,065,258

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,421,404 · Engagements 64,259 · Rate 1.2% Posts 159 · Views 1,065,258 · Avg Likes 62,485 · Avg Comments 570 · Avg Views 1,065,258	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 8% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	COLOMBIA (14%) UNITED STATES (11%) ARGENTINA (10%) MEXICO (9%) SPAIN (9%)	Top regions: COLOMBIA (14%), UNITED STATES (11%), ARGENTINA (10%)
Platform Engagement	Instagram: 9,519 avg likes/post · Tiktok: 426,100 avg views/post · Youtube: 639,158 avg views/post	Best reach: Youtube 639,158 avg views; best engagement: Tiktok 35,000 avg likes

Top Brand Affinities

Univision

Score: 18.82

Suavecito

Score: 9.92

Movistar

Score: 8.84

Andis

Score: 7.77

Champion

Score: 6.56

American Airlines

Score: 5.81

Barber Shop Connect

Score: 4.32

Pull&Bear

Score: 2.91

Sneakerhead

Score: 2.87

Versace

Score: 2.86

musical.ly

Score: 2.77

Cafecito

Score: 2.76

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Top Brand Affinities

Brand	Category	Score
Univision		18.82
Suavecito		9.92
Movistar		8.84
Andis		7.77
Champion		6.56
American Airlines		5.81
Barber Shop Connect		4.32
Pull&Bear		2.91
Sneakerhead		2.87
Versace		2.86
musical.ly		2.77
Cafecito		2.76
VidaSana		2.75
MTV		2.46
Spotify Music		2.42
Balenciaga		2.36
Tomorrowland		2.33
Los Angeles Lakers		2.18
Beats Electronics		2.18
KFC		2.05
FashionNova		2.02
SoundCloud		1.95
Lamborghini		1.94
Ducati		1.88
Pandora		1.87
Dolce & Gabbana		1.81
Victoria's Secret		1.79
Rolex		1.70
H&M		1.66
New Balance		1.64
Guess		1.57
Bugatti		1.56
FIFA		1.53
Under Armour		1.52
Gucci		1.45
Fiat		1.43
Puma		1.43
NBA		1.38
Bershka		1.38
Cartier		1.37
Forever 21		1.35
shein		1.33
Reebok		1.32
Calvin Klein		1.29
Supreme		1.28
Heineken		1.28
Levi's		1.26
Bellagio		1.26
Ferrari		1.24
Call of Duty		1.23