Nino Paid

Nino Paid — hip-hop & rap artist from US.

Nino Paid, a DMV rapper with a turbulent past, channels his pain and strength into his music, sharing raw and honest stories that resonate with hip-hop fans.…

Influence: 50.71% Fanbase: 30.38% Trending: 60.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

835,700

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-29 01:22:44 UTC

Genres

hip-hop & raphip-hop/raprapcontemporary hip hophip hop

Biography

Nino Paid, a DMV rapper with a turbulent past, channels his pain and strength into his music, sharing raw and honest stories that resonate with hip-hop fans. Despite a challenging childhood, he found solace in music, using it to connect with others and cope with personal tragedies. His debut album, "Pain & Possibilities," independently released in 2023, garnered millions of streams and views, establishing him as a rising star in the industry. Tracks like "Money Problems," "Kryptonite," and "Suicide" showcase his introspective lyricism and emotional depth, earning him accolades from critics and fans alike. Pitchfork hailed him as the "introspective new star of DMV rap," solidifying his place in the music scene.

Top Brand Affinities

Report Date: 2025-09-09

Nino Paid reliably reaches 18-24 & 25-34 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The base is heavily male (82%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (1,450,000 avg views per post); Tiktok layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nino Paid score 16.31% — Very Strong bucket.

Followers:835,700

Engagements:136,302

Rate:16.3%

Posts:135

Avg Likes:121,128

Avg Comments:843

Avg Views:1,455,518

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 835,700 · Engagements 136,302 · Rate 16.3% Posts 135 · Views 1,455,518 · Avg Likes 121,128 · Avg Comments 843 · Avg Views 1,455,518	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 10% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (83%) CANADA (4%) UNITED KINGDOM (2%) GEORGIA (2%) FRANCE (1%)	Top regions: UNITED STATES (83%), CANADA (4%), UNITED KINGDOM (2%)
Platform Engagement	Tiktok: 1,450,000 avg views/post · Youtube: 5,518 avg views/post	Best reach: Tiktok 1,450,000 avg views; best engagement: Tiktok 120,500 avg likes