Niniola

Niniola — pop artist from NG.

Niniola, known for her success in music competitions, gained fame with her debut single "Ibadi" in 2014, produced by Sarz. The track topped charts and received…

Influence: 61.46% Fanbase: 51.86% Trending: 66.26% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 19.62% • Very Strong

As of 2025-09-09

1,719,541

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:35:13 UTC

Genres

popafropopnigerian popafricanazontobeatsother african music

Biography

Niniola, known for her success in music competitions, gained fame with her debut single "Ibadi" in 2014, produced by Sarz. The track topped charts and received critical acclaim, leading to further recognition like a Nigeria Entertainment Awards nomination. Her hit single "Maradona" in 2017 brought her global success, earning her a BET Awards and SAMA nomination, with the track even being sampled on Beyoncé's Grammy-nominated album "The Lion King: The Gift."

Niniola's achievements continued with her induction into the Grammy Recording Academy Class of 2021. By January 2023, her song "Maradona" was certified Platinum in South Africa, adding to her list of accolades from international heavyweights and multiple Grammy nominations for her work as a composer and songwriter.

Top Brand Affinities

Report Date: 2025-09-09

Niniola indexes high with fans in the 25-34 range in UNITED STATES, NIGERIA, KENYA. The skew is heavily male (64%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 20,350 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Airtel, Hennessey, A.P.C., making streetwear, music platforms, and lifestyle products a natural test bed. Choose Niniola when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Niniola score 0.30% — Low bucket.

Brand: AirtelBrand: HennesseyBrand: A.P.C.

Followers:1,719,541

Engagements:5,196

Rate:0.3%

Posts:7,130

Avg Likes:5,133

Avg Comments:99

Avg Views:22,836

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,719,541 · Engagements 5,196 · Rate 0.3% Posts 7,130 · Views 22,836 · Avg Likes 5,133 · Avg Comments 99 · Avg Views 22,836	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 40% 35-44: 8% 13-17: 3%	Largest: 25-34 (48%); next: 18-24 (40%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (16%) NIGERIA (14%) KENYA (10%) SOUTH AFRICA (10%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (16%), NIGERIA (14%), KENYA (10%)
Platform Engagement	Instagram: 3,171 avg likes/post · Tiktok: 20,350 avg views/post · Youtube: 2,486 avg views/post	Best reach: Tiktok 20,350 avg views; best engagement: Instagram 3,171 avg likes

Top Brand Affinities

Airtel

Score: 19.62

Hennessey

Score: 13.89

A.P.C.

Score: 9.83

River Island

Score: 7.11

T.G.I. Friday's

Score: 6.88

CNN

Score: 6.72

Hennessy

Score: 6.70

Pioneer

Score: 5.70

FashionNova

Score: 5.18

boohoo

Score: 4.89

ASOS

Score: 4.58

MTV

Score: 4.43

Brand	Category	Score
Airtel		19.62
Hennessey		13.89
A.P.C.		9.83
River Island		7.11
T.G.I. Friday's		6.88
CNN		6.72
Hennessy		6.70
Pioneer		5.70
FashionNova		5.18
boohoo		4.89
ASOS		4.58
MTV		4.43
FOREX		3.49
BBC		3.34
Versace		2.97
Comedy Central		2.72
Monster Beverage		2.70
Lexus		2.53
Balenciaga		2.45
Beats Electronics		2.32
Paramount Pictures		2.27
Timberland		2.26
SoundCloud		2.12
Bentley		2.08
Fendi		1.86
musical.ly		1.82
Gucci		1.73
Primark		1.67
shein		1.65
Fenty beauty		1.59
Pepsi		1.52
Spotify Music		1.52
H&M		1.42
SheInside		1.30
Rolex		1.25
Burberry		1.21
Lamborghini		1.03
Vogue		1.00
Louis Vuitton		1.00
Yves Saint Laurent		0.97
Los Angeles Lakers		0.94
Zara		0.92
Guinness		0.92
FIFA		0.92
Coca-Cola		0.82
NBA		0.82
Google		0.79
Amazon		0.78
Samsung Group		0.78
Mercedes-Benz		0.76