Nine Inch Nails Brand Affinity ranks highest MOOG at 35.46% . Very Strong. Score DMDB 70.49% | Fanbase 70.21%

Nine Inch Nails — rock artist from US.

Born on May 17, 1965, in New Castle, Pennsylvania, Trent Reznor rose to prominence as the frontman of industrial rock band Nine Inch Nails in the '90s. The…

Nine Inch Nails

Superstar

Country: US | Artist ID: 11e81bbf-6e22-1b44-89dc-a0369fe50396

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Genres

rockrockelectronic rockindustrial rockalternativealternative rockalternativeelectroniccyberpunkindustrialmetalalternative metalnu metalindustrial metal

Influential: 70.49% Fanbase: 70.21% Trending: 70.63%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 35.46% • Very Strong

As of 2025-09-09

2,030,940

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.49% | Fanbase 70.21% | Trending 70.63% | CAREER STAGE: SUPERSTAR

Biography

Born on May 17, 1965, in New Castle, Pennsylvania, Trent Reznor rose to prominence as the frontman of industrial rock band Nine Inch Nails in the '90s. The band achieved commercial success with hits like "Head Like a Hole," "Closer," and "Hurt," and albums such as The Downward Spiral (1994) and The Fragile (1999). Reznor's musical journey began with early stints in various bands before forming Nine Inch Nails and signing with TVT Records for the release of their debut album, Pretty Hate Machine, in 1989.

Over the years, Reznor expanded Nine Inch Nails' sound to incorporate electronic elements and film scoring influences, earning critical acclaim and multiple Grammy nominations. In 2016, Reznor welcomed Atticus Ross as an official member of Nine Inch Nails, leading to a prolific period of new releases, including the Bad Witch LP in 2018 and the Ghosts series. Beyond NIN, Reznor and Ross collaborated on various film scores, winning an Oscar for their work on The Social Network soundtrack.

Report Date: 2025-09-09

Nine Inch Nails reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily male (68%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 110,000 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to MOOG, Ampeg, Pro Tools suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nine Inch Nails score 2.47% — Strong bucket.

Brand: MOOGBrand: AmpegBrand: Pro Tools

Followers:2,030,940

Engagements:50,135

Rate:2.5%

Posts:643

Avg Likes:49,160

Avg Comments:854

Avg Views:144,656

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,030,940 · Engagements 50,135 · Rate 2.5% Posts 643 · Views 144,656 · Avg Likes 49,160 · Avg Comments 854 · Avg Views 144,656	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 31% 35-44: 19% 45-64: 7%	Largest: 25-34 (41%); next: 18-24 (31%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (41%) CANADA (6%) UNITED KINGDOM (6%) BRAZIL (4%) MEXICO (3%)	Top regions: UNITED STATES (41%), CANADA (6%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 38,774 avg likes/post · Tiktok: 110,000 avg views/post · Youtube: 34,656 avg views/post	Best reach: Tiktok 110,000 avg views; best engagement: Instagram 38,774 avg likes

Top Brand Affinities

MOOG

Score: 35.46

Ampeg

Score: 35.32

Pro Tools

Score: 15.84

Akg

Score: 15.53

Mixcloud

Score: 14.38

Ableton

Score: 14.28

Akai

Score: 11.02

A.P.C.

Score: 10.75

HBO Max

Score: 10.38

Sennheiser

Score: 10.20

The Last of Us

Score: 9.80

Accor Hotels

Score: 9.15

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Top Brand Affinities

Brand	Category	Score
MOOG		35.46
Ampeg		35.32
Pro Tools		15.84
Akg		15.53
Mixcloud		14.38
Ableton		14.28
Akai		11.02
A.P.C.		10.75
HBO Max		10.38
Sennheiser		10.20
The Last of Us		9.80
Accor Hotels		9.15
Vivienne Westwood		7.88
Square Enix		7.74
Tate Modern		7.44
Columbia Pictures		6.58
Fallout		6.48
Lollapalooza		6.28
Warner Bros		6.09
Capcom		5.84
Pioneer		5.60
Hot Topic		5.57
Mortal Kombat		5.50
Resident Evil		5.48
Sega		5.13
MTV		5.00
Kickstarter		4.98
AMC		4.94
Final Fantasy		4.73
Spotify Music		4.60
Comedy Central		4.57
Star Wars		4.41
NHL		4.37
The Witcher		4.28
Movistar		4.18
Summit Entertainment		4.15
CNN		3.98
Bethesda Softworks		3.94
Paramount Pictures		3.90
Coors		3.78
SoundCloud		3.56
Nintendo		3.56
Taco Bell		3.50
NBC		3.35
Lego		3.35
HBO		3.24
Guinness		3.14
Leica		3.12
Dr. Martens		3.10
Budweiser		3.09