Ninajirachi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
80,754
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 18:16:11 UTC
Genres
Biography
Nina's journey to success began with self-taught music production and a keen interest in music technology, leading her to sign with Nina Las Vegas's NLV Records after a chance encounter at a Diplo event. With critically acclaimed EPs and high-profile support slots under her belt, Nina has garnered recognition from Billboard Dance, The Atlantic, NME Magazine, and EDM.com, solidifying her status as one of the top producers to watch in 2022.
Ninajirachi builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, AUSTRALIA, CANADA. With a heavily male (76%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (5,503 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Ableton, Mixcloud, MOOG point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 80,754 · Engagements 837 · Rate 1.0% Posts 552 · Views 7,704 · Avg Likes 753 · Avg Comments 102 · Avg Views 7,704 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 34% 35-44: 8% 13-17: 4% |
Largest: 18-24 (51%); next: 25-34 (34%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (29%) AUSTRALIA (19%) CANADA (5%) NEW ZEALAND (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (29%), AUSTRALIA (19%), CANADA (5%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 5,503 avg views/post · Youtube: 2,201 avg views/post | Best reach: Tiktok 5,503 avg views; best engagement: Tiktok 613 avg likes |
Top Brand Affinities
Ableton
Mixcloud
MOOG
Vegemite
Coles
Akai
Pioneer
SoundCloud
Amazon Music
Qantas
Pro Tools
Kmart
| Brand | Category | Score |
|---|---|---|
| Ableton | 61.93 | |
| Mixcloud | 29.88 | |
| MOOG | 28.63 | |
| Vegemite | 24.52 | |
| Coles | 22.84 | |
| Akai | 20.28 | |
| Pioneer | 19.38 | |
| SoundCloud | 17.22 | |
| Amazon Music | 16.39 | |
| Qantas | 14.22 | |
| Pro Tools | 12.25 | |
| Kmart | 10.96 | |
| Vivienne Westwood | 10.61 | |
| Woolworths | 10.58 | |
| Depop | 9.84 | |
| Coachella | 9.69 | |
| Spotify Music | 9.54 | |
| Sunnies Studios | 9.30 | |
| Acne Studios | 7.29 | |
| Holden | 7.27 | |
| Maison Margiela | 7.03 | |
| New Line Cinema | 6.84 | |
| Beats Electronics | 6.57 | |
| Tomorrowland | 6.29 | |
| Lollapalooza | 6.03 | |
| Billabong | 4.99 | |
| BALMAIN | 4.94 | |
| Tinder | 4.17 | |
| ABC | 4.10 | |
| Kodak | 4.01 | |
| Smirnoff | 3.74 | |
| Gundam | 3.71 | |
| Urban Outfitters | 3.66 | |
| Monster Beverage | 3.63 | |
| Abercrombie & Fitch | 3.62 | |
| Final Fantasy | 3.58 | |
| Polaroid | 3.50 | |
| MTV | 3.44 | |
| League of Legends | 3.40 | |
| Stüssy | 3.07 | |
| Dr. Martens | 3.05 | |
| Showtime | 2.96 | |
| ASOS | 2.87 | |
| Emporium | 2.79 | |
| Airbnb | 2.69 | |
| Nickelodeon | 2.66 | |
| Red Bull | 2.52 | |
| Paramount Pictures | 2.34 | |
| Aperol | 2.32 | |
| Fenty beauty | 2.31 |
Official Profiles
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LoginArtist: Ninajirachi
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-07 18:30 UTC | Spilt Milk Perth | 2025 | Robinson Pavilion, Claremont Showground | Claremont, Australia | — |
| 2025-12-13 19:00 UTC | Spilt Milk Canberra 2025 | Exhibition Park | Canberra, Australia | — |
| 2025-12-14 18:30 UTC | Spilt Milk Gold Coast 2025 | Gold Coast Sports and Leisure Centre | Gold Coast City, Australia | |
| 2025-12-15 03:00 UTC | Kendrick Lamar, sombr, d4vd, ScHoolboy Q, Dominic Fike, Chance Peña, Nessa Barrett, Sofia Isella, Rebecca Black, Sara Landry, Don West, Ninajirachi, The Rions, Rum Jungle, Club Angel, Mia Wray, Skin on Skin, South Summit, Doechii | Gold Coast Sports Precinct | Gold Coast City, Australia | |
| 2026-01-16 05:00 UTC | Ninajirachi | Holocene | Portland, United States | |
| 2026-01-16 08:00 UTC | Ninajirachi | EQ | San Diego, United States | |
| 2026-01-17 06:00 UTC | Ninajirachi | The Merrow | San Diego, United States | |
| 2026-01-18 05:00 UTC | Ninajirachi | Darkstar | Tempe, United States | |
| 2026-01-19 03:00 UTC | Ninajirachi | Fox Theatre | Boulder, United States | |
| 2026-01-20 03:00 UTC | Ninajirachi | Aggie Theater | Fort Collins, United States | |
| 2026-01-20 04:00 UTC | Ninajirachi | Aggie Theatre | Fort Collins, United States | |
| 2026-01-23 06:00 UTC | Ninajirachi | Soundcheck | Washington, United States | |
| 2026-01-24 06:00 UTC | Ninajirachi | Believe Music Hall | Atlanta, United States | |
| 2026-01-24 06:00 UTC | Ninajirachi | Wish Lounge at Believe Music Hall | Atlanta, United States | |
| 2026-01-28 02:00 UTC | Ninajirachi | Puzzles Deep Ellum | Dallas, United States | |
| 2026-01-30 06:00 UTC | Ninajirachi | Celine Orlando | Orlando, United States | |
| 2026-01-30 08:00 UTC | Ninajirachi | Bottleneck | Lawrence, United States | — |
| 2026-02-01 05:00 UTC | Ninajirachi | Durham Fruit & Produce Company | Durham, United States | |
| 2026-02-01 05:00 UTC | Ninajirachi | Durham Fruit & Produce Company (The Fruit) | Durham, United States | |
| 2026-02-06 04:00 UTC | Ninajirachi | Night We Met | Nashville, United States | |
| 2026-02-07 03:00 UTC | Ninajirachi | El Club | Detroit, United States | |
| 2026-02-08 06:00 UTC | Ninajirachi | Warehouse On Watts | Philadelphia, United States | |
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |
