Nilo

Nilo — pop artist from DJ.

Nilo, the street dog 🐶, becomes a star ✨.

Influence: 52.76% Fanbase: 26.70% Trending: 65.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 32.05% • Very Strong

As of 2025-09-09

3,813,295

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:29 UTC

Genres

poppopasian pop

Biography

Nilo, the street dog 🐶, becomes a star ✨.

Top Brand Affinities

Report Date: 2025-09-09

Nilo converts attention from 18-24 & 25-34 audiences across BRAZIL, ANGOLA, PORTUGAL. Audience shape is heavily female (65%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 393,500 avg views per post, with supportive conversation on Instagram. Shared audience with ChilliBeans, JOHN JOHN, Lojas Renner underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nilo score 5.33% — Very Strong bucket.

Brand: ChilliBeansBrand: JOHN JOHNBrand: Lojas Renner

Followers:3,813,295

Engagements:203,321

Rate:5.3%

Posts:429

Avg Likes:200,408

Avg Comments:1,027

Avg Views:393,500

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,813,295 · Engagements 203,321 · Rate 5.3% Posts 429 · Views 393,500 · Avg Likes 200,408 · Avg Comments 1,027 · Avg Views 393,500	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 24% 13-17: 9% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (24%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	BRAZIL (82%) ANGOLA (9%) PORTUGAL (3%) MOZAMBIQUE (2%) UNITED STATES (1%)	Top regions: BRAZIL (82%), ANGOLA (9%), PORTUGAL (3%)
Platform Engagement	Instagram: 169,208 avg likes/post · Tiktok: 393,500 avg views/post	Best reach: Tiktok 393,500 avg views; best engagement: Instagram 169,208 avg likes

Top Brand Affinities

ChilliBeans

Score: 32.05

JOHN JOHN

Score: 28.03

Lojas Renner

Score: 27.29

Colcci

Score: 15.24

Riachuelo

Score: 15.20

Itaipava

Score: 10.57

Moda Praia

Score: 10.43

Lollapalooza

Score: 10.04

Hering

Score: 9.75

Boticario

Score: 9.65

Havaianas

Score: 9.43

Eudora

Score: 5.80

Brand	Category	Score
ChilliBeans		32.05
JOHN JOHN		28.03
Lojas Renner		27.29
Colcci		15.24
Riachuelo		15.20
Itaipava		10.57
Moda Praia		10.43
Lollapalooza		10.04
Hering		9.75
Boticario		9.65
Havaianas		9.43
Eudora		5.80
BaByliss		5.46
Pfizer		4.51
Pull&Bear		4.00
Wella		3.93
shein		3.87
Lacoste		3.58
SheInside		3.26
Heineken		2.85
Dolce & Gabbana		2.71
Oakley		2.62
Budweiser		2.56
Versace		2.47
Avon		2.43
Mitsubishi		2.41
Balenciaga		1.71
New Balance		1.60
Calvin Klein		1.60
Bershka		1.51
Louis Vuitton		1.51
Guess		1.48
DC Entertainment		1.46
Vogue		1.45
Red Bull		1.36
L'Oréal Paris		1.29
Chanel		1.20
Pandora		1.19
Los Angeles Lakers		1.17
Huda Beauty		1.15
Yves Saint Laurent		1.08
H&M		1.03
Coca-Cola		1.02
Ray-Ban		1.02
Spotify Music		0.97
Netflix		0.93
Levi's		0.90
Zara		0.88
Prada		0.87
Adidas		0.82