Nikki Nair

Nikki Nair — hip-hop & rap artist from US.

Nikki Nair, the American music producer and DJ, thrives on the contradictions in his music rather than seeking consistency. His unique sound blends deep,…

Influence: 48.93% Fanbase: 14.53% Trending: 66.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 236.61% • Very Strong

As of 2025-09-08

50,880

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:04:54 UTC

Genres

hip-hop & rapbreakselectronicelectronicfloat housetechnoother electronic music

Biography

Nikki Nair, the American music producer and DJ, thrives on the contradictions in his music rather than seeking consistency. His unique sound blends deep, silly, and chaotic elements with honesty and infectiousness, carving out his own space in the electronic music realm. Nikki's DJ sets skillfully mix tracks from different eras and scenes to create dynamic experiences that cater to the dancefloor, offering both drama and ecstasy.

Driven by a desire to continually push boundaries, Nikki aims to evolve his music by distilling unfamiliar chaos into something beautiful. His approach involves embracing new ideas and exploring uncharted territories to keep his sound raw and ever-changing. As he aptly puts it, "My released music will always change, but will always be raw because it is only good when I am grasping at new ideas."

Top Brand Affinities

Report Date: 2025-09-08

Nikki Nair keeps 25-34 & 18-24 audiences engaged throughout POLAND, INDIA, CANADA. The composition is heavily male (79%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 9,036 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Mixcloud, Ableton, MOOG supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nikki Nair score 2.17% — Strong bucket.

Brand: MixcloudBrand: AbletonBrand: MOOG

Followers:50,880

Engagements:1,106

Rate:2.2%

Posts:457

Avg Likes:979

Avg Comments:140

Avg Views:9,097

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 50,880 · Engagements 1,106 · Rate 2.2% Posts 457 · Views 9,097 · Avg Likes 979 · Avg Comments 140 · Avg Views 9,097	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 35% 35-44: 15% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (35%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	POLAND (99%) INDIA (3%) CANADA (2%) AUSTRALIA (2%) MEXICO (2%)	Top regions: POLAND (99%), INDIA (3%), CANADA (2%)
Platform Engagement	Instagram: 273 avg likes/post · Tiktok: 9,036 avg views/post · Youtube: 61 avg views/post	Best reach: Tiktok 9,036 avg views; best engagement: Tiktok 704 avg likes

Top Brand Affinities

Mixcloud

Score: 236.61

Ableton

Score: 97.15

MOOG

Score: 92.76

Pioneer

Score: 50.36

SoundCloud

Score: 49.19

Akai

Score: 30.64

Amazon Music

Score: 10.80

Spotify Music

Score: 10.18

Beats Electronics

Score: 9.28

Coachella

Score: 7.92

Pro Tools

Score: 7.66

Vauxhall

Score: 7.50

Brand	Category	Score
Mixcloud		236.61
Ableton		97.15
MOOG		92.76
Pioneer		50.36
SoundCloud		49.19
Akai		30.64
Amazon Music		10.80
Spotify Music		10.18
Beats Electronics		9.28
Coachella		7.92
Pro Tools		7.66
Vauxhall		7.50
Maison Margiela		7.34
Atmos		7.19
Jagermeister		5.63
Emporium		5.56
Vivienne Westwood		5.32
Garnier		4.31
Intel		4.13
Showtime		3.99
Tomorrowland		3.86
Carhartt		3.81
Lollapalooza		3.61
Stüssy		3.29
Bacardi		3.28
Tinder		3.25
Abercrombie & Fitch		3.12
Dr. Martens		3.01
Hennessy		2.75
Paypal		2.61
BBC		2.60
Guinness		2.41
Kodak		2.36
Tesco		2.32
Nokia		2.30
ASICS		2.29
Polaroid		2.24
Sunnies Studios		2.12
Warner Bros		2.12
Pantone Inc		2.06
Red Bull		2.04
Airbnb		1.89
Budweiser		1.87
Adobe		1.83
The North Face		1.80
Aperol		1.71
New Balance		1.70
Paramount Pictures		1.66
Sprite		1.66
Sneakerhead		1.65