Nikki Lane
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
157,492
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:35:10 UTC
Genres
Biography
Lane's journey from fashion designer in Los Angeles to a prominent figure in Nashville's music scene showcases her unique blend of country and rock influences, earning her comparisons to iconic artists like Loretta Lynn and Merle Haggard. Collaborations with artists like Lana Del Rey and production by Dan Auerbach and Josh Homme have solidified Lane's reputation as a boundary-pushing artist with a distinct sound that continues to evolve with each release.
Nikki Lane has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, BRAZIL, SPAIN. A heavily male (66%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 24,911 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Live Nation, Ariat, Ampeg signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 157,492 · Engagements 2,360 · Rate 1.5% Posts 2,279 · Views 24,911 · Avg Likes 2,333 · Avg Comments 58 · Avg Views 24,911 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 18-24: 25% 35-44: 21% 45-64: 16% |
Largest: 25-34 (35%); next: 18-24 (25%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (55%) BRAZIL (5%) SPAIN (4%) CANADA (4%) UNITED KINGDOM (2%) |
Top regions: UNITED STATES (55%), BRAZIL (5%), SPAIN (4%) |
| Platform Engagement | Instagram: 1,945 avg likes/post · Youtube: 24,911 avg views/post | Best reach: Youtube 24,911 avg views; best engagement: Instagram 1,945 avg likes |
Top Brand Affinities
Live Nation
Ariat
Ampeg
MOOG
Miller Lite
Coors
Free People
REVOLVE
Bonneville
Amazon Music
Houston Livestock Show and Rodeo
Madewell
| Brand | Category | Score |
|---|---|---|
| Live Nation | 31.18 | |
| Ariat | 30.02 | |
| Ampeg | 29.79 | |
| MOOG | 17.56 | |
| Miller Lite | 17.55 | |
| Coors | 15.53 | |
| Free People | 12.96 | |
| REVOLVE | 10.72 | |
| Bonneville | 10.28 | |
| Amazon Music | 9.76 | |
| Houston Livestock Show and Rodeo | 9.21 | |
| Madewell | 8.70 | |
| J.Crew | 8.47 | |
| Harley-Davidson | 7.44 | |
| Paramount Pictures | 7.41 | |
| Carhartt | 7.05 | |
| Cadillac | 6.68 | |
| Margaritaville | 6.49 | |
| Kickstarter | 6.40 | |
| Kroger | 6.29 | |
| Budweiser | 5.91 | |
| Bud Light | 5.80 | |
| Jameson | 5.76 | |
| Pacific Northwest Wonderland | 5.38 | |
| Spotify Music | 5.18 | |
| Pilsner Urquell | 5.15 | |
| Leica | 5.02 | |
| The Home Depot | 4.87 | |
| Anthropologie | 4.86 | |
| Airbnb | 4.65 | |
| Gillette | 4.36 | |
| Busch | 4.33 | |
| Verizon | 4.24 | |
| Polaroid | 4.11 | |
| NBC | 4.05 | |
| Coachella | 3.92 | |
| Emporium | 3.90 | |
| Levi's | 3.81 | |
| Columbia Pictures | 3.75 | |
| GMC | 3.73 | |
| NORDSTROM | 3.68 | |
| Target | 3.61 | |
| Urban Outfitters | 3.52 | |
| Kodak | 3.50 | |
| Showtime | 3.30 | |
| Dr. Martens | 3.11 | |
| Lollapalooza | 3.09 | |
| MTV | 3.09 | |
| Jack Daniels | 2.93 | |
| Sunnies Studios | 2.91 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
