Nikka Costa

Nikka Costa — r&b, funk & soul artist from US.

"Dirty Disco celebrates a liberating space where individuals can freely express themselves without judgment or scrutiny. This realm, depicted as dark, sparkly,…

Influence: 52.77% Fanbase: 28.15% Trending: 65.09% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 38.42% • Very Strong

As of 2025-09-08

70,337

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:51:38 UTC

Genres

r&b, funk & soulneo soulr&b/soulsoul

Biography

"Dirty Disco celebrates a liberating space where individuals can freely express themselves without judgment or scrutiny. This realm, depicted as dark, sparkly, and alluring, offers a sense of escapism and acceptance, reminiscent of a disco or an alternate dimension. It's a unique blend of gritty, raw, and sensual elements, open to interpretation and personalization. The inclusive mantra of 'Everyone is welcome, everyone’s an Avatar' underscores the song's theme of embracing individuality and diversity within this vibrant setting."

Top Brand Affinities

Report Date: 2025-09-08

Nikka Costa connects with 25-34 & 35-44 audiences and shows durable traction across UNITED STATES, BRAZIL, AUSTRALIA. With a male-leaning (53%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,638 avg views per post; Instagram adds dependable engagement depth. Overlap with Ampeg, MOOG, Warner Music highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Nikka Costa moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nikka Costa score 1.05% — Moderate bucket.

Brand: AmpegBrand: MOOGBrand: Warner Music

Followers:70,337

Engagements:741

Rate:1.1%

Posts:1,187

Avg Likes:738

Avg Comments:64

Avg Views:1,638

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 70,337 · Engagements 741 · Rate 1.1% Posts 1,187 · Views 1,638 · Avg Likes 738 · Avg Comments 64 · Avg Views 1,638	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 35-44: 27% 18-24: 21% 45-64: 15%	Largest: 25-34 (35%); next: 35-44 (27%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (42%) BRAZIL (18%) AUSTRALIA (4%) SPAIN (4%) GERMANY (3%)	Top regions: UNITED STATES (42%), BRAZIL (18%), AUSTRALIA (4%)
Platform Engagement	Instagram: 674 avg likes/post · Youtube: 1,638 avg views/post	Best reach: Youtube 1,638 avg views; best engagement: Instagram 674 avg likes

Top Brand Affinities

Ampeg

Score: 38.42

MOOG

Score: 37.67

Warner Music

Score: 24.61

Live Nation

Score: 20.83

Pro Tools

Score: 20.67

Amazon Music

Score: 20.07

Akg

Score: 14.96

HBO Max

Score: 14.91

Mixcloud

Score: 11.92

Akai

Score: 11.27

Sennheiser

Score: 9.79

Ableton

Score: 9.70

Brand	Category	Score
Ampeg		38.42
MOOG		37.67
Warner Music		24.61
Live Nation		20.83
Pro Tools		20.67
Amazon Music		20.07
Akg		14.96
HBO Max		14.91
Mixcloud		11.92
Akai		11.27
Sennheiser		9.79
Ableton		9.70
NBC		9.70
Atmos		8.58
iHeartRadio Music Awards		6.76
Paramount Pictures		6.38
MTV		6.37
CNN		6.35
Spotify Music		6.34
Alexander McQueen		5.14
Vivienne Westwood		5.10
MATTEL		5.09
Verizon		4.88
Free People		4.75
Pfizer		4.64
Coachella		4.28
Columbia Pictures		4.08
Showtime		3.95
Kickstarter		3.85
Beats Electronics		3.75
Warner Bros		3.75
Nickelodeon		3.44
ABC		3.40
NORDSTROM		3.39
Summit Entertainment		3.32
Leica		3.32
Lollapalooza		3.25
Comedy Central		3.18
ESPN		3.16
TOM FORD		3.04
Target		3.04
Vogue		2.79
Los Angeles Lakers		2.74
HBO		2.60
NFL		2.59
Netflix		2.57
Snoopy And The Peanuts Gang		2.55
Amazon		2.52
Sunnies Studios		2.49
The Olympic Games		2.48