Nik West
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
322,433
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:32:47 UTC
Genres
Biography
As a professional music writer, I specialize in crafting engaging and informative content about the music industry. With a deep understanding of music theory, genres, and trends, I am able to provide insightful analysis and reviews of various musical works. Whether it's covering the latest album releases, interviewing artists, or exploring the history of music, I approach each topic with a passion for storytelling and a commitment to delivering high-quality content that resonates with readers.
Nik West cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (74%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 3,111 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, Ultimate Ears, MOOG, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 322,433 · Engagements 716 · Rate 0.2% Posts 1,145 · Views 4,762 · Avg Likes 675 · Avg Comments 156 · Avg Views 4,762 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 26% 35-44: 19% 45-64: 13% |
Largest: 25-34 (38%); next: 18-24 (26%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (34%) BRAZIL (9%) UNITED KINGDOM (6%) FRANCE (5%) ITALY (4%) |
Top regions: UNITED STATES (34%), BRAZIL (9%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 357 avg likes/post · Tiktok: 1,651 avg views/post · Youtube: 3,111 avg views/post | Best reach: Youtube 3,111 avg views; best engagement: Instagram 357 avg likes |
Top Brand Affinities
Ampeg
Ultimate Ears
MOOG
Akg
Pro Tools
Live Nation
Sennheiser
Akai
Ableton
Mixcloud
Amazon Music
Pioneer
| Brand | Category | Score |
|---|---|---|
| Ampeg | 115.63 | |
| Ultimate Ears | 76.28 | |
| MOOG | 39.81 | |
| Akg | 29.92 | |
| Pro Tools | 24.40 | |
| Live Nation | 20.77 | |
| Sennheiser | 20.54 | |
| Akai | 20.29 | |
| Ableton | 14.57 | |
| Mixcloud | 13.79 | |
| Amazon Music | 11.63 | |
| Pioneer | 7.88 | |
| Spotify Music | 5.66 | |
| NBC | 5.52 | |
| Beats Electronics | 5.19 | |
| iHeartRadio Music Awards | 4.65 | |
| Columbia Pictures | 3.86 | |
| Leica | 3.80 | |
| Yamaha | 3.76 | |
| SoundCloud | 3.61 | |
| musical.ly | 3.17 | |
| Lollapalooza | 3.16 | |
| MTV | 3.00 | |
| ESPN | 2.92 | |
| Dr. Martens | 2.40 | |
| Warner Bros | 2.33 | |
| Paramount Pictures | 2.30 | |
| NFL | 2.25 | |
| Cadillac | 2.24 | |
| Showtime | 2.23 | |
| ASOS | 2.21 | |
| Jaguar | 2.15 | |
| Los Angeles Lakers | 2.07 | |
| Star Wars | 1.97 | |
| Kodak | 1.93 | |
| Jack Daniels | 1.93 | |
| Fenty beauty | 1.91 | |
| NBA | 1.91 | |
| Budweiser | 1.84 | |
| Harley-Davidson | 1.84 | |
| Sneakerhead | 1.73 | |
| Transformers | 1.66 | |
| DC Entertainment | 1.65 | |
| Sony | 1.64 | |
| Walmart | 1.56 | |
| FashionNova | 1.55 | |
| Amazon | 1.55 | |
| Fujifilm | 1.53 | |
| Target | 1.52 | |
| Chrysler | 1.49 |
Official Profiles
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LoginArtist: Nik West
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
