Nik P.

Nik P. — european artist from AT.

Born as Nikolaus Presnik on April 6, 1962 in Friesach, Carinthia, music has been his lifelong passion since childhood. At the age of 15, he purchased a guitar…

Influence: 51.35% Fanbase: 26.71% Trending: 63.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Stiegl • 76.15% • Very Strong

As of 2025-09-08

31,220

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:30 UTC

Genres

europeanschlagerclassic schlagervolksmusikdiscofoxeuropean

Biography

Born as Nikolaus Presnik on April 6, 1962 in Friesach, Carinthia, music has been his lifelong passion since childhood. At the age of 15, he purchased a guitar to play the songs of his idols John Lennon and John Denver, eventually forming his first band at 19. Sixteen years later in 1997, Nik P. released his debut album, which included hits like "Gloria" and "Ein Stern, der deinen Namen trägt," the latter earning him numerous accolades including ten-times Gold status and the ECHO award in 2007. This breakthrough track has become one of the most successful Schlager songs of all time, covered and translated into over 15 languages.

In his music, Nik P. aims to entertain while also offering courage and introspection. Songs like "Geboren um dich zu lieben" and "Der Fremde" reflect his optimism and belief in embracing life as a gift, even in challenging times. Through his lyrics, he seeks to inspire listeners to think deeply and find strength in his messages of hope and resilience.

Top Brand Affinities

Report Date: 2025-09-08

Nik P. resonates with 45-64 & 35-44 audiences and sustains presence in GERMANY, AUSTRIA, SWITZERLAND. The demographic is heavily female (67%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 685 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Stiegl, Media Markt, Sinn maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nik P. score 2.19% — Strong bucket.

Brand: StieglBrand: Media MarktBrand: Sinn

Followers:31,220

Engagements:685

Rate:2.2%

Posts:405

Avg Likes:685

Avg Comments:287

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 31,220 · Engagements 685 · Rate 2.2% Posts 405 · Views 0 · Avg Likes 685 · Avg Comments 287 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 41% 35-44: 22% 25-34: 21% 18-24: 13%	Largest: 45-64 (41%); next: 35-44 (22%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	GERMANY (46%) AUSTRIA (36%) SWITZERLAND (6%) ITALY (2%) IRAN (2%)	Top regions: GERMANY (46%), AUSTRIA (36%), SWITZERLAND (6%)
Platform Engagement	Instagram: 685 avg likes/post	best engagement: Instagram 685 avg likes

Top Brand Affinities

Stiegl

Score: 76.15

Media Markt

Score: 66.92

Sinn

Score: 58.88

Zimmermann

Score: 48.79

Edeka

Score: 34.50

Amazon Music

Score: 28.77

Sennheiser

Score: 20.58

Hummel

Score: 20.15

Schutz

Score: 17.66

Augustiner Helles

Score: 16.19

Braun

Score: 14.82

Heinz

Score: 14.15

Brand	Category	Score
Stiegl		76.15
Media Markt		66.92
Sinn		58.88
Zimmermann		48.79
Edeka		34.50
Amazon Music		28.77
Sennheiser		20.58
Hummel		20.15
Schutz		17.66
Augustiner Helles		16.19
Braun		14.82
Heinz		14.15
TUI Group		13.02
Paulaner		11.81
TUI		11.68
Thermomix		10.40
Lidl		7.38
Moët & Chandon		6.67
Iberostar Hotels & Resorts		6.53
Bose		6.13
KARL LAGERFELD		5.91
Haribo		5.91
Aperol		5.51
Lufthansa		4.67
NBC		4.54
Spotify Music		4.38
Opel		4.35
Husqvarna Motorcycles		4.33
Red Bull		3.59
UEFA		3.46
Skoda		3.20
SWAROVSKI		2.60
Armani		2.49
Guess		2.42
Hollister Co		2.42
Porsche		2.32
Audi		2.30
Michael Kors		2.27
Dolce & Gabbana		2.19
Busch		2.17
Amazon		2.07
Ray-Ban		1.94
Under Armour		1.83
Pizza Lover		1.80
Ferrero		1.71
Bugatti		1.68
Calvin Klein		1.61
Harley-Davidson		1.60
Fiat		1.60
Levi's		1.56