Nik & Jay

Nik & Jay — pop artist from DK.

Denmark's primary rap music proponents, hip-hop duo Nik & Jay from Værløse, burst onto the scene in 2002 with their self-titled debut record. With a focus on…

Influence: 48.89% Fanbase: 30.88% Trending: 57.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Derimod • 150.66% • Very Strong

As of 2025-09-09

130,317

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:11 UTC

Genres

poppopdanish popmainstream pophip-hop & rapdanish hip hop

Biography

Denmark's primary rap music proponents, hip-hop duo Nik & Jay from Værløse, burst onto the scene in 2002 with their self-titled debut record. With a focus on money, women, and the good life rather than gangster identity or politics, their hit single "Hot" earned them the title of Best Newcomer at the Danish Music Awards in 2003. Following their successful debut, the duo's sophomore effort spent a year in the Danish Top 40 charts, garnering widespread attention and acclaim.

Continuing to maintain a high profile with a string of radio singles and well-attended concerts, Nik & Jay released their third original project, "Fresh-Fri-Fly," in 2007 through their own Nexus Music label, despite being backed by major labels Capitol and EMI Denmark. Their unique blend of old-school themes and party content solidified their status as key players in Denmark's rap scene, propelling them to national recognition and success.

Top Brand Affinities

Report Date: 2025-09-09

Nik & Jay commands interest from 18-24 & 25-34 audiences in DENMARK, UNITED STATES, SPAIN. With a heavily male (59%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (84,864 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Derimod, By Malene Birger, Arla Foods points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nik & Jay score 0.62% — Low bucket.

Brand: DerimodBrand: By Malene BirgerBrand: Arla Foods

Followers:130,317

Engagements:808

Rate:0.6%

Posts:634

Avg Likes:761

Avg Comments:96

Avg Views:84,864

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 130,317 · Engagements 808 · Rate 0.6% Posts 634 · Views 84,864 · Avg Likes 761 · Avg Comments 96 · Avg Views 84,864	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 30% 35-44: 13% 45-64: 8%	Largest: 18-24 (40%); next: 25-34 (30%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	DENMARK (81%) UNITED STATES (3%) SPAIN (2%) GERMANY (1%) SWEDEN (1%)	Top regions: DENMARK (81%), UNITED STATES (3%), SPAIN (2%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 84,864 avg views/post	Best reach: Youtube 84,864 avg views; best engagement: Youtube 761 avg likes

Top Brand Affinities

Derimod

Score: 150.66

By Malene Birger

Score: 111.91

Arla Foods

Score: 72.70

Nelly.com

Score: 64.42

Grundig

Score: 39.91

Carlsberg

Score: 36.73

Hummel

Score: 25.92

Ecco

Score: 23.73

DHL

Score: 16.70

LEGOLAND

Score: 13.51

Nakd

Score: 12.54

Acne Studios

Score: 12.18

Brand	Category	Score
Derimod		150.66
By Malene Birger		111.91
Arla Foods		72.70
Nelly.com		64.42
Grundig		39.91
Carlsberg		36.73
Hummel		25.92
Ecco		23.73
DHL		16.70
LEGOLAND		13.51
Nakd		12.54
Acne Studios		12.18
Zalando		10.14
H&M Home		9.95
Aperol		7.66
Daniel Wellington		7.34
Hummer		7.21
essie		6.19
Myprotein		5.90
Nespresso		5.53
Pilsner Urquell		5.12
Haribo		5.00
Hugo Boss		4.92
IKEA		3.93
ASICS		3.88
Polo Ralph Lauren		3.80
Marc Jacobs		3.75
Babybump		3.74
Lego		3.36
Colgate		3.35
Omega		3.27
Carhartt		3.24
Calvin Klein		3.07
Ray-Ban		3.01
Harrods		2.92
Tinder		2.87
Tommy Hilfiger		2.83
Michael Kors		2.82
Red Bull		2.74
FIFA		2.64
ASOS		2.50
New Balance		2.45
KENZO		2.44
Mulberry		2.37
Pepsi		2.28
Fila		2.18
Dr. Martens		2.17
Snickers		2.15
Adidas		2.15
Nike		2.11