Nightwish Brand Affinity ranks highest Square Enix at 17.96% . Very Strong. Score DMDB 68.36% | Fanbase 64.50%

Nightwish — metal artist from FI.

Nightwish, a symphonic metal band from Finland, was founded in 1996 by keyboardist Tuomas Holopainen. The band achieved mainstream success with their albums…

Nightwish

Recognizable

Country: FI | Gender: mixed | Artist ID: 11e81bc1-6e98-3412-83f3-a0369fe50396

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Genres

metalpower metalsymphonic metalfinnish metalgothic symphonic metalgothic metalfinnish power metalopera metalmetal

Influential: 68.36% Fanbase: 64.50% Trending: 70.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Square Enix • 17.96% • Very Strong

As of 2025-09-09

2,358,431

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.36% | Fanbase 64.50% | Trending 70.29% | CAREER STAGE: MAINSTREAM

Biography

Nightwish, a symphonic metal band from Finland, was founded in 1996 by keyboardist Tuomas Holopainen. The band achieved mainstream success with their albums Oceanborn (1998) and Wishmaster (2000), eventually becoming one of the most successful Finnish bands worldwide. Nightwish has seen several lineup changes over the years, with vocalists like Tarja Turunen, Anette Olzon, and Floor Jansen contributing to their discography.

In 2013, Floor Jansen officially joined Nightwish as their lead vocalist, following the departure of Anette Olzon. Jansen's powerful voice and stage presence quickly endeared her to fans, leading to successful studio albums like Endless Forms Most Beautiful (2015) and Human. :II: Nature. (2020). The band continues to evolve their sound and maintain a strong global following, with their tenth studio album, Yesterwynde, reaching the top of the U.K. Rock and Metal Albums chart in 2024.

Report Date: 2025-09-09

Nightwish has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, BRAZIL, RUSSIA. A heavily male (70%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 166,912 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Square Enix, World of Warcraft, The Witcher signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nightwish score 0.50% — Low bucket.

Brand: Square EnixBrand: World of WarcraftBrand: The Witcher

Followers:2,358,431

Engagements:11,807

Rate:0.5%

Posts:1,129

Avg Likes:11,389

Avg Comments:469

Avg Views:178,962

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,358,431 · Engagements 11,807 · Rate 0.5% Posts 1,129 · Views 178,962 · Avg Likes 11,389 · Avg Comments 469 · Avg Views 178,962	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 35% 35-44: 15% 45-64: 7%	Largest: 25-34 (39%); next: 18-24 (35%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (14%) BRAZIL (14%) RUSSIA (7%) MEXICO (4%) POLAND (4%)	Top regions: UNITED STATES (14%), BRAZIL (14%), RUSSIA (7%)
Platform Engagement	Instagram: 3,415 avg likes/post · Tiktok: 12,050 avg views/post · Youtube: 166,912 avg views/post	Best reach: Youtube 166,912 avg views; best engagement: Youtube 7,247 avg likes

Top Brand Affinities

Square Enix

Score: 17.96

World of Warcraft

Score: 10.29

The Witcher

Score: 10.19

Life Is Strange

Score: 9.47

Final Fantasy

Score: 7.84

The Last of Us

Score: 7.50

Resident Evil

Score: 7.04

God of War

Score: 5.70

Capcom

Score: 5.45

Hot Topic

Score: 5.20

DeviantArt

Score: 5.07

Mortal Kombat

Score: 4.75

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Top Brand Affinities

Brand	Category	Score
Square Enix		17.96
World of Warcraft		10.29
The Witcher		10.19
Life Is Strange		9.47
Final Fantasy		7.84
The Last of Us		7.50
Resident Evil		7.04
God of War		5.70
Capcom		5.45
Hot Topic		5.20
DeviantArt		5.07
Mortal Kombat		4.75
Ryanair		4.74
Bandai Namco		4.47
Movistar		4.12
HBO		3.85
Bethesda Softworks		3.81
Fallout		3.58
Star Wars		3.55
Monster Beverage		3.31
Comedy Central		3.21
Jack Daniels		3.17
Omega		3.16
Nintendo		3.07
Pokemon Go		3.04
Prismacolor		2.94
Coffeegram		2.92
Faber-Castell		2.83
NBC		2.65
League of Legends		2.45
BBC		2.40
Spotify Music		2.39
Boeing		2.20
Dr. Martens		2.20
Guinness		2.18
Lego		2.18
Tesco		2.09
Activision Blizzard		2.06
AMC		2.03
Transformers		2.02
PlayStation		1.99
Chrysler		1.97
Ubisoft		1.96
Showtime		1.93
Nokia		1.90
Pokemon		1.89
Budweiser		1.87
Skoda		1.81
DC Entertainment		1.81
Warner Bros		1.78