Night Skinny

Night Skinny — hip-hop & rap artist from IT.

The Night Skinny, also known as TNS, is a prominent Italian rap producer who has been influential in the scene for over a decade. His discography includes two…

Influence: 53.04% Fanbase: 30.98% Trending: 64.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 49.41% • Very Strong

As of 2025-09-08

524,557

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:24 UTC

Genres

hip-hop & raphip-hop/rapitalian hip hoptrap italianarapcontemporary hip hophip hop

Biography

The Night Skinny, also known as TNS, is a prominent Italian rap producer who has been influential in the scene for over a decade. His discography includes two albums, an EP with Tormento, and several mixtapes, showcasing his meticulous approach to music production. Over the years, Night Skinny has collaborated with and helped elevate artists such as Marracash, Gue Pequeno, Noyz Narcos, Luche, Rkomi, Clementino, and Mecna, solidifying his presence in the music industry.

Each of Night Skinny's projects reflects a distinct artistic vision and attention to detail, with carefully crafted artwork and expertly produced beats underscoring his commitment to quality in every aspect of his work.

Top Brand Affinities

Report Date: 2025-09-08

Night Skinny converts attention from 18-24 & 25-34 audiences across ITALY, UNITED STATES, SWITZERLAND. Audience shape is heavily male (84%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 625,808 avg views per post, with supportive conversation on Instagram. Shared audience with Warner Music, Sprayground, Napapijri underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Night Skinny score 6.15% — Very Strong bucket.

Brand: Warner MusicBrand: SpraygroundBrand: Napapijri

Followers:524,557

Engagements:32,261

Rate:6.2%

Posts:147

Avg Likes:32,070

Avg Comments:314

Avg Views:625,808

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 524,557 · Engagements 32,261 · Rate 6.2% Posts 147 · Views 625,808 · Avg Likes 32,070 · Avg Comments 314 · Avg Views 625,808	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 13-17: 7% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	ITALY (91%) UNITED STATES (2%) SWITZERLAND (2%) UNITED KINGDOM (1%) SPAIN (1%)	Top regions: ITALY (91%), UNITED STATES (2%), SWITZERLAND (2%)
Platform Engagement	Instagram: 22,143 avg likes/post · Youtube: 625,808 avg views/post	Best reach: Youtube 625,808 avg views; best engagement: Instagram 22,143 avg likes

Top Brand Affinities

Warner Music

Score: 49.41

Sprayground

Score: 35.20

Napapijri

Score: 23.75

Alitalia

Score: 18.77

Alcott

Score: 18.20

Auchan

Score: 16.24

Palm Angels

Score: 15.29

Peroni

Score: 15.11

Stone Island

Score: 15.06

Kappa

Score: 13.50

Itaú

Score: 13.05

Superga

Score: 12.84

Brand	Category	Score
Warner Music		49.41
Sprayground		35.20
Napapijri		23.75
Alitalia		18.77
Alcott		18.20
Auchan		16.24
Palm Angels		15.29
Peroni		15.11
Stone Island		15.06
Kappa		13.50
Itaú		13.05
Superga		12.84
Campari		11.96
Armani Exchange		9.42
Emporio Armani		8.81
Arezzo		8.41
New Era		8.22
Marni		8.21
Stüssy		7.95
Calzedonia		7.92
Foot Locker		7.90
Pagani		7.73
Maison Margiela		7.06
Ableton		6.22
JACQUEMUS		5.99
Carhartt		5.28
Dsquared		5.26
Alfa Romeo		5.08
Beats Electronics		5.05
Champion		4.98
Moncler		4.71
Supreme		4.59
The North Face		4.47
Alexander McQueen		4.27
Patek Philippe		4.25
Spotify Music		4.02
Versace		3.98
Fila		3.74
Warner Bros		3.70
Polaroid		3.48
Fiat		3.41
SoundCloud		3.18
Vans		3.00
Burger King		2.99
Polo Ralph Lauren		2.92
BALMAIN		2.81
Moschino		2.80
NBA		2.79
Nike		2.78
Pull&Bear		2.77