Nigga

Nigga — hip-hop & rap artist from PA.

Hailing from Panama, Nigga, also known as the King of Romantic Style, rose to prominence within the Panamanian urban music scene as a notable reggae artist on…

Influence: 52.01% Fanbase: 35.68% Trending: 60.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 34.42% • Very Strong

As of 2025-09-09

435,347

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:27 UTC

Genres

hip-hop & raplatin hip hoplatinlatinreggaetonperreo

Biography

Hailing from Panama, Nigga, also known as the King of Romantic Style, rose to prominence within the Panamanian urban music scene as a notable reggae artist on the international stage. His debut album, "TE QUIERO," released in 2007 under Emi-Televisa, garnered widespread acclaim, earning him over 25 awards and multiple Gold, Platinum, and Double Platinum certifications for exceeding sales of 300,000 copies in Mexico and over 400,000 copies across the United States and Latin America. Nigga's songwriting prowess has also been recognized with awards from leading publishers for his extensive catalogue of hit songs.

Recently, Nigga has embarked on a new musical direction, infusing his signature Romantic Style with a more rhythmic sound and collaborating with prominent artists in the genre. This evolution showcases his versatility and ongoing relevance in the ever-changing landscape of urban music.

Top Brand Affinities

Report Date: 2025-09-09

Nigga connects with 25-34 & 18-24 audiences and shows durable traction across PANAMA, MEXICO, ECUADOR. With a heavily female (64%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 3,374 avg likes per post; Instagram adds dependable engagement depth. Overlap with Univision, Amazon Music, LATAM highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Nigga moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nigga score 0.78% — Low bucket.

Brand: UnivisionBrand: Amazon MusicBrand: LATAM

Followers:435,347

Engagements:3,374

Rate:0.8%

Posts:1,391

Avg Likes:3,374

Avg Comments:125

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 435,347 · Engagements 3,374 · Rate 0.8% Posts 1,391 · Views 0 · Avg Likes 3,374 · Avg Comments 125 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 36% 35-44: 11% 13-17: 3%	Largest: 25-34 (48%); next: 18-24 (36%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	PANAMA (29%) MEXICO (17%) ECUADOR (12%) UNITED STATES (8%) COLOMBIA (8%)	Top regions: PANAMA (29%), MEXICO (17%), ECUADOR (12%)
Platform Engagement	Instagram: 3,374 avg likes/post	best engagement: Instagram 3,374 avg likes

Top Brand Affinities

Univision

Score: 34.42

Amazon Music

Score: 8.71

LATAM

Score: 8.67

Pioneer

Score: 7.03

American Airlines

Score: 6.91

Suavecito

Score: 6.55

KIA

Score: 6.30

Movistar

Score: 5.54

Cafecito

Score: 4.61

VidaSana

Score: 4.31

Smirnoff

Score: 4.25

Colgate

Score: 3.96

Brand	Category	Score
Univision		34.42
Amazon Music		8.71
LATAM		8.67
Pioneer		7.03
American Airlines		6.91
Suavecito		6.55
KIA		6.30
Movistar		5.54
Cafecito		4.61
VidaSana		4.31
Smirnoff		4.25
Colgate		3.96
Spotify Music		2.38
Tomorrowland		2.38
shein		2.31
Timberland		2.31
Scion		2.01
Coachella		1.93
Beats Electronics		1.89
Lexus		1.85
Forever 21		1.69
FIFA		1.60
Hyundai		1.58
Microsoft		1.50
musical.ly		1.46
Herbalife		1.34
Versace		1.31
Mitsubishi Motors		1.30
Toyota		1.25
NYX Cosmetics		1.19
Lamborghini		1.15
Red Bull		1.15
Sony		1.12
Puma		1.11
Guess		1.08
Maybelline		1.07
Calvin Klein		1.07
Anastasia Beverly Hills		1.06
Heineken		1.05
Nissan		1.05
Mazda		1.05
UFC		1.04
Pixar		1.04
Mitsubishi		1.03
Los Angeles Lakers		1.03
SoundCloud		1.02
Honda		1.01
Pepsi		0.99
Dodge		0.98
PlayStation		0.97