Nifra
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-23
455,978
Social Media Followers
As of 2025-09-23
00:00:00
Hours Airplay
2025-12-07 11:32:46 UTC
Genres
Biography
With a decade-long career and a strong presence in the industry, Nifra continues to connect with fans worldwide and inspire aspiring female DJs to follow her lead. Her involvement in Schulz's Watch the World album tour highlights her ability to excel in various DJ roles, solidifying her reputation as a notable figure in electronic music.
Nifra resonates with 25-34 & 35-44 audiences and sustains presence in UNITED STATES, POLAND, RUSSIA. The demographic is heavily male (91%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 14,286 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Trancefamily, Mixcloud, Pioneer maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 455,978 · Engagements 3,231 · Rate 0.7% Posts 1,003 · Views 25,636 · Avg Likes 3,064 · Avg Comments 165 · Avg Views 25,636 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 35-44: 24% 18-24: 21% 45-64: 9% |
Largest: 25-34 (46%); next: 35-44 (24%) |
| Gender Split |
Female: 9% Male: 91% Non-binary/Other: 0% |
Skews male (91%) |
| Top Countries |
UNITED STATES (9%) POLAND (9%) RUSSIA (7%) GERMANY (7%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (9%), POLAND (9%), RUSSIA (7%) |
| Platform Engagement | Instagram: 1,606 avg likes/post · Tiktok: 11,350 avg views/post · Youtube: 14,286 avg views/post | Best reach: Youtube 14,286 avg views; best engagement: Instagram 1,606 avg likes |
Top Brand Affinities
Trancefamily
Mixcloud
Pioneer
Tomorrowland
iHeartRaves
Ableton
MOOG
Sennheiser
SoundCloud
Akai
Amazon Music
KLM
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 691.14 | |
| Mixcloud | 110.28 | |
| Pioneer | 77.90 | |
| Tomorrowland | 42.94 | |
| iHeartRaves | 39.86 | |
| Ableton | 38.00 | |
| MOOG | 19.67 | |
| Sennheiser | 17.15 | |
| SoundCloud | 14.32 | |
| Akai | 13.11 | |
| Amazon Music | 11.81 | |
| KLM | 8.78 | |
| Pro Tools | 8.42 | |
| Jagermeister | 7.41 | |
| Beats Electronics | 6.99 | |
| Spotify Music | 5.36 | |
| Jameson | 5.20 | |
| Pilsner Urquell | 5.13 | |
| Coachella | 4.39 | |
| iHeartRadio Music Awards | 3.97 | |
| Heineken | 3.72 | |
| MTV | 3.35 | |
| Jack Daniels | 3.33 | |
| McLaren | 3.24 | |
| ASUS | 3.24 | |
| Red Bull | 3.18 | |
| Monster Beverage | 3.18 | |
| Aston Martin | 2.92 | |
| NHL | 2.92 | |
| Petronas | 2.79 | |
| Matrix | 2.72 | |
| Haima | 2.61 | |
| Rolls-Royce | 2.51 | |
| Skoda | 2.49 | |
| Intel | 2.47 | |
| NBC | 2.44 | |
| Bellagio | 2.36 | |
| Ferrari | 2.33 | |
| musical.ly | 2.24 | |
| Budweiser | 2.23 | |
| Lollapalooza | 2.22 | |
| Sony | 2.19 | |
| NFL | 2.16 | |
| Warner Bros | 2.16 | |
| Boeing | 2.14 | |
| Star Wars | 2.13 | |
| Geocaching | 2.12 | |
| FIFA | 2.05 | |
| Armani | 1.95 | |
| HBO | 1.95 |
Official Profiles
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LoginArtist: Nifra
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 03:00 UTC | Creamfields Asia 2025 | IMPACT Exhibition Center | Pak Kret City Municipality, Thailand | — |
| 2025-12-14 04:00 UTC | Nifra | GWK Cultural Park | kabupaten badung, Indonesia | |
| 2025-12-21 06:00 UTC | Nifra | Epic Prague | Třinec, Czechia | |
| 2026-02-08 03:00 UTC | Tranceformations 2026 | Hala Stulecia | Wrocław, Poland | — |
| 2026-02-28 03:00 UTC | A State Of Trance 2026 | Rotterdam Ahoy | Rotterdam, Netherlands |
