Nielson

Nielson — pop artist from NL.

Nielson, a versatile Dutch artist known for his singer/songwriter talents and rap background, rose to fame after appearing on the TV show De Beste…

Influence: 51.58% Fanbase: 31.02% Trending: 61.86% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bol.com • 206.34% • Very Strong

As of 2025-09-09

299,366

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:15 UTC

Genres

poppopdutch popmainstream poprockdutch rock

Biography

Nielson, a versatile Dutch artist known for his singer/songwriter talents and rap background, rose to fame after appearing on the TV show De Beste Singer-Songwriter van Nederland in 2012. His self-produced pop debut album Zo Van Aaah Yeah, featuring successful singles like "Hoe" with Miss Montreal, peaked at number two on the Dutch charts in early 2014. Additionally, Nielson achieved a number one hit on the Belgian singles chart later that year with the dance track "Sexy Als Ik Dans," showcasing his acoustic guitar skills.

Top Brand Affinities

Report Date: 2025-09-09

Nielson reaches 18-24 & 25-34 audiences concentrated in NETHERLANDS, BELGIUM, UNITED STATES. The demographic tilt is heavily female (55%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 3,227 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Bol.com, Efteling, Het Concertgebouw suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nielson score 0.35% — Low bucket.

Brand: Bol.comBrand: EftelingBrand: Het Concertgebouw

Followers:299,366

Engagements:1,053

Rate:0.4%

Posts:847

Avg Likes:1,019

Avg Comments:30

Avg Views:5,567

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 299,366 · Engagements 1,053 · Rate 0.4% Posts 847 · Views 5,567 · Avg Likes 1,019 · Avg Comments 30 · Avg Views 5,567	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 25% 35-44: 11% 13-17: 11%	Largest: 18-24 (46%); next: 25-34 (25%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	NETHERLANDS (69%) BELGIUM (18%) UNITED STATES (2%) SPAIN (2%) FRANCE (1%)	Top regions: NETHERLANDS (69%), BELGIUM (18%), UNITED STATES (2%)
Platform Engagement	Instagram: 641 avg likes/post · Tiktok: 3,227 avg views/post · Youtube: 2,340 avg views/post	Best reach: Tiktok 3,227 avg views; best engagement: Instagram 641 avg likes

Top Brand Affinities

Bol.com

Score: 206.34

Efteling

Score: 186.05

Het Concertgebouw

Score: 142.76

Albert Heijn

Score: 124.04

Action

Score: 101.41

Hertog Jan

Score: 94.38

Kruidvat

Score: 94.31

Hema

Score: 85.43

Bloomon

Score: 68.83

LINDA

Score: 65.48

Zeeman

Score: 62.54

Amstel

Score: 43.65

Brand	Category	Score
Bol.com		206.34
Efteling		186.05
Het Concertgebouw		142.76
Albert Heijn		124.04
Action		101.41
Hertog Jan		94.38
Kruidvat		94.31
Hema		85.43
Bloomon		68.83
LINDA		65.48
Zeeman		62.54
Amstel		43.65
Hunkemoller		42.76
Media Markt		41.70
Rabobank		38.88
KLM		35.38
Cluse		22.92
MOCO Museum		21.35
Zalando		18.09
Rituals		16.73
TUI		16.35
TUI Group		16.20
Nakd		13.40
Philips		8.78
Citroen		7.14
PLAYMOBIL		6.53
Ableton		6.04
Primark		5.51
Pioneer		5.38
Nespresso		5.28
Dr. Martens		4.19
Tomorrowland		4.01
Heineken		3.56
NBC		3.44
Pull&Bear		3.39
Stradivarius		3.33
IKEA		3.26
Boeing		3.26
H&M		3.02
Bershka		2.95
Emporium		2.74
Fiat		2.72
ASICS		2.70
Spotify Music		2.69
Aperol		2.54
Red Bull		2.45
ASOS		2.43
MTV		2.39
Lego		2.38
Polaroid		2.37