Nidji
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
188,053
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:59:55 UTC
Genres
Biography
Nidji has momentum with 18-24 & 25-34 audiences—particularly in INDONESIA, MALAYSIA, UNITED STATES. A heavily male (74%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 1,418 avg views per post, and Instagram keeps engagement compounding. Audience overlap with AirAsia, Oppo, Garuda Indonesia signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 188,053 · Engagements 1,873 · Rate 1.0% Posts 364 · Views 1,418 · Avg Likes 1,872 · Avg Comments 16 · Avg Views 1,418 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 38% 13-17: 7% 35-44: 5% |
Largest: 18-24 (49%); next: 25-34 (38%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
INDONESIA (91%) MALAYSIA (6%) UNITED STATES (1%) UNITED KINGDOM (0%) JAPAN (0%) |
Top regions: INDONESIA (91%), MALAYSIA (6%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 1,836 avg likes/post · Youtube: 1,418 avg views/post | Best reach: Youtube 1,418 avg views; best engagement: Instagram 1,836 avg likes |
Top Brand Affinities
AirAsia
Oppo
Garuda Indonesia
TOMICA
Maybank
Diadora
Fred Perry
Daihatsu
Yakult
Tesco
G-shock
Bandai Namco
| Brand | Category | Score |
|---|---|---|
| AirAsia | 30.79 | |
| Oppo | 25.97 | |
| Garuda Indonesia | 22.02 | |
| TOMICA | 20.09 | |
| Maybank | 14.57 | |
| Diadora | 10.60 | |
| Fred Perry | 9.64 | |
| Daihatsu | 8.71 | |
| Yakult | 8.13 | |
| Tesco | 5.40 | |
| G-shock | 5.14 | |
| Bandai Namco | 5.12 | |
| Panasonic | 5.06 | |
| Petronas | 4.83 | |
| Carrefour | 4.67 | |
| LEGOLAND | 4.46 | |
| Hot Wheels | 4.33 | |
| Universal | 4.22 | |
| Gundam | 4.13 | |
| Pampers | 3.79 | |
| Pizza Hut | 3.76 | |
| Nescafé | 3.53 | |
| ASUS | 3.35 | |
| Nestlé | 3.09 | |
| Yamaha | 3.05 | |
| Nokia | 3.02 | |
| Xiaomi | 2.93 | |
| UNIQLO | 2.70 | |
| A Game of Tones | 2.60 | |
| Honda | 2.54 | |
| Scion | 2.49 | |
| Tupperware Brands | 2.48 | |
| The North Face | 2.33 | |
| Dr. Martens | 2.29 | |
| Fujifilm | 2.28 | |
| Transformers | 2.22 | |
| Mitsubishi Motors | 2.14 | |
| Suzuki | 2.06 | |
| Mitsubishi | 2.05 | |
| Oriflame | 2.03 | |
| Ducati | 1.96 | |
| KFC | 1.91 | |
| Spotify Music | 1.82 | |
| Snapseed | 1.79 | |
| Samsung Group | 1.78 | |
| ASICS | 1.65 | |
| 1.59 | ||
| musical.ly | 1.51 | |
| H&M | 1.50 | |
| Toyota | 1.32 |
Official Profiles
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LoginArtist: Nidji
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
