Nicole Millar

Nicole Millar — pop artist from AU.

Welcome to my inner monologue, a space where my confident and carefree self takes the spotlight.

Influence: 51.99% Fanbase: 26.09% Trending: 64.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 72.93% • Very Strong

As of 2025-09-10

43,545

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:37:55 UTC

Genres

poppopgauze popaustralian popindie popr&b, funk & soulvapor soul

Biography

Welcome to my inner monologue, a space where my confident and carefree self takes the spotlight.

Top Brand Affinities

Report Date: 2025-09-10

Nicole Millar speaks to 18-24 & 25-34 audiences with measurable traction in AUSTRALIA, UNITED STATES, BRAZIL. Composition is female-leaning (52%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (431 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Bec & Bridge, Myer, Telstra, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nicole Millar score 0.28% — Low bucket.

Brand: Bec & BridgeBrand: MyerBrand: Telstra

Followers:43,545

Engagements:122

Rate:0.3%

Posts:2,179

Avg Likes:121

Avg Comments:5

Avg Views:771

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 43,545 · Engagements 122 · Rate 0.3% Posts 2,179 · Views 771 · Avg Likes 121 · Avg Comments 5 · Avg Views 771	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 13-17: 7% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	AUSTRALIA (43%) UNITED STATES (18%) BRAZIL (4%) UNITED KINGDOM (4%) NEW ZEALAND (3%)	Top regions: AUSTRALIA (43%), UNITED STATES (18%), BRAZIL (4%)
Platform Engagement	Instagram: 93 avg likes/post · Tiktok: 431 avg views/post · Youtube: 340 avg views/post	Best reach: Tiktok 431 avg views; best engagement: Instagram 93 avg likes

Top Brand Affinities

Bec & Bridge

Score: 72.93

Myer

Score: 48.39

Telstra

Score: 46.20

Virgin Australia

Score: 38.83

Vegemite

Score: 30.64

Qantas

Score: 29.52

Ableton

Score: 24.29

Kmart

Score: 16.78

Afterpay

Score: 16.70

MOOG

Score: 14.97

Akai

Score: 13.81

Mixcloud

Score: 12.32

Brand	Category	Score
Bec & Bridge		72.93
Myer		48.39
Telstra		46.20
Virgin Australia		38.83
Vegemite		30.64
Qantas		29.52
Ableton		24.29
Kmart		16.78
Afterpay		16.70
MOOG		14.97
Akai		13.81
Mixcloud		12.32
Woolworths		11.87
Acne Studios		11.80
Amazon Music		10.83
Sunnies Studios		10.73
Zimmermann		10.51
Pro Tools		10.42
Holden		10.28
Coachella		8.88
JACQUEMUS		8.15
Pioneer		7.56
SoundCloud		7.34
BALMAIN		6.83
Vivienne Westwood		6.28
Spotify Music		5.91
New Line Cinema		5.75
Tomorrowland		5.18
Beats Electronics		4.60
iHeartRadio Music Awards		4.58
Loewe		4.57
Urban Outfitters		4.44
Stüssy		4.40
Billabong		4.39
boohoo		4.37
Coach		4.13
Kodak		4.04
Aperol		4.02
Miu Miu		3.84
ABC		3.82
MTV		3.73
Dyson		3.69
Paramount Pictures		3.68
Uber		3.68
Lollapalooza		3.59
ASOS		3.56
UberEATS		3.52
Tinder		3.38
Showtime		3.35
NARS Cosmetics		3.33