Nicole Bus

Nicole Bus — pop artist from NL.

Nicole Bus is a soulful R&B artist who gained recognition after appearing on The Voice of Holland and signing with Jay-Z's Roc Nation. Her albums Magnolia and…

Influence: 51.78% Fanbase: 19.27% Trending: 68.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 29.20% • Very Strong

As of 2025-09-11

103,511

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 16:51:42 UTC

Genres

poppopdutch popr&b, funk & souldutch r&bcontemporary r&bsoul

Biography

Nicole Bus is a soulful R&B artist who gained recognition after appearing on The Voice of Holland and signing with Jay-Z's Roc Nation. Her albums Magnolia and Kairos, featuring hits like "You" and "Rain," showcase her diverse musical influences and powerful vocals. Bus' collaboration with producer Needlz has brought her success in the music industry, drawing comparisons to artists like Lauryn Hill and Jazmine Sullivan.

Growing up in Holland, Nicole Bus honed her musical talents by singing in church, playing instruments, and writing songs. After winning the Grand Prize of the Netherlands, she signed with EMI and released her debut album, The Heart of the Matter. Bus later competed on The Voice of Holland and continued to evolve her sound with releases like Magnolia and Kairos. With a soulful sound and emotive lyrics, Bus has established herself as a rising star in the R&B scene.

Top Brand Affinities

Report Date: 2025-09-11

Nicole Bus engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, BRAZIL, NETHERLANDS. The fan base skews heavily female (59%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (1,252 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Akai, Spinrilla, Live Nation, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nicole Bus score 0.27% — Low bucket.

Brand: AkaiBrand: SpinrillaBrand: Live Nation

Followers:103,511

Engagements:276

Rate:0.3%

Posts:96

Avg Likes:271

Avg Comments:24

Avg Views:1,252

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 103,511 · Engagements 276 · Rate 0.3% Posts 96 · Views 1,252 · Avg Likes 271 · Avg Comments 24 · Avg Views 1,252	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 30% 35-44: 17% 45-64: 4%	Largest: 25-34 (44%); next: 18-24 (30%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (82%) BRAZIL (3%) NETHERLANDS (3%) UNITED KINGDOM (2%) FRANCE (1%)	Top regions: UNITED STATES (82%), BRAZIL (3%), NETHERLANDS (3%)
Platform Engagement	Instagram: 216 avg likes/post · Youtube: 1,252 avg views/post	Best reach: Youtube 1,252 avg views; best engagement: Instagram 216 avg likes

Top Brand Affinities

Akai

Score: 29.20

Spinrilla

Score: 23.55

Live Nation

Score: 23.50

Amazon Music

Score: 21.53

Pro Tools

Score: 20.42

WNBA

Score: 16.88

iHeartRadio Music Awards

Score: 16.41

Shea Moisture

Score: 16.04

MOOG

Score: 15.38

Mixcloud

Score: 13.89

Ableton

Score: 10.59

New Era

Score: 10.17

Brand	Category	Score
Akai		29.20
Spinrilla		23.55
Live Nation		23.50
Amazon Music		21.53
Pro Tools		20.42
WNBA		16.88
iHeartRadio Music Awards		16.41
Shea Moisture		16.04
MOOG		15.38
Mixcloud		13.89
Ableton		10.59
New Era		10.17
ESPN		9.23
Hennessy		9.22
Beats Electronics		9.22
Pioneer		8.99
SoundCloud		8.33
NBC		8.28
CNN		8.25
Sneaker News		7.58
MTV		7.49
Foot Locker		7.44
Spotify Music		7.22
Macy's		6.80
FOX		6.73
Efteling		6.41
Los Angeles Lakers		6.17
Verizon		6.14
Sneakerhead		5.87
NFL		5.63
FashionNova		5.61
Fenty beauty		5.42
boohoo		5.32
NBA		5.18
Paramount Pictures		4.88
Coach		4.70
Alexander McQueen		4.67
Steve Madden		4.61
Loewe		4.58
Target		4.52
Chick-fil-A		4.50
Nice Kicks		4.45
Timberland		4.19
FedEx		4.11
Kodak		4.00
Coachella		3.89
OLD NAVY		3.83
NORDSTROM		3.66
Dr. Martens		3.62
Nickelodeon		3.58