Nickelback Brand Affinity ranks highest Scotiabank at 10.97% . Very Strong. Score DMDB 79.29% | Fanbase 80.71%

Nickelback — rock artist from CA.

Nickelback is a Canadian rock band known for their blend of post-grunge and pop sensibilities. Achieving mainstream success in the 2000s, the band rose to…

Nickelback

Superstar

Country: CA | Gender: male | Artist ID: 11e81bca-a22c-42b0-a243-a0369fe50396

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Genres

rockpost-grungerockcanadian rockalternative rockpop rockmetalalternative metalnu metal

Influential: 79.29% Fanbase: 80.71% Trending: 78.58%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 10.97% • Very Strong

As of 2025-09-09

7,044,172

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 79.29% | Fanbase 80.71% | Trending 78.58% | CAREER STAGE: SUPERSTAR

Biography

Nickelback is a Canadian rock band known for their blend of post-grunge and pop sensibilities. Achieving mainstream success in the 2000s, the band rose to prominence with hits like "How You Remind Me" and "Someday." Led by frontman Chad Kroeger, Nickelback's popularity extended beyond rock audiences, maintaining a loyal fan base into the 2010s and releasing successful albums like "Silver Side Up" and "All the Right Reasons."

Formed in 1995 in Vancouver, Nickelback consists of Chad Kroeger, Mike Kroeger, Ryan Peake, and Daniel Adair. The band's early independent releases gained traction, leading to major label deals and international success with albums like "Silver Side Up" and "Dark Horse." Over the years, Nickelback continued to evolve their sound, releasing albums like "No Fixed Address" and "Feed the Machine." Their tenth studio album, "Get Rollin'," released in 2022, showcases the band's signature heavy riffs and catchy melodies.

Report Date: 2025-09-09

Nickelback maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, RUSSIA. The audience leans heavily male (57%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 70,900 avg views per post; Instagram functions as the community touchpoint. Affinity with Scotiabank, Amazon Music, Carhartt makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nickelback score 0.30% — Low bucket.

Brand: ScotiabankBrand: Amazon MusicBrand: Carhartt

Followers:7,044,172

Engagements:20,913

Rate:0.3%

Posts:2,042

Avg Likes:20,352

Avg Comments:432

Avg Views:96,345

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,044,172 · Engagements 20,913 · Rate 0.3% Posts 2,042 · Views 96,345 · Avg Likes 20,352 · Avg Comments 432 · Avg Views 96,345	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 33% 35-44: 9% 13-17: 4%	Largest: 18-24 (50%); next: 25-34 (33%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (23%) BRAZIL (15%) RUSSIA (5%) UNITED KINGDOM (4%) NIGERIA (3%)	Top regions: UNITED STATES (23%), BRAZIL (15%), RUSSIA (5%)
Platform Engagement	Instagram: 12,288 avg likes/post · Tiktok: 70,900 avg views/post · Youtube: 25,445 avg views/post	Best reach: Tiktok 70,900 avg views; best engagement: Instagram 12,288 avg likes

Top Brand Affinities

Scotiabank

Score: 10.97

Amazon Music

Score: 9.57

Carhartt

Score: 3.46

ABC

Score: 3.32

Pringles

Score: 3.25

NHL

Score: 3.09

Tesco

Score: 3.05

Jack Daniels

Score: 2.95

Dr. Martens

Score: 2.89

AMC

Score: 2.80

Busch

Score: 2.64

Monster Beverage

Score: 2.63

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Top Brand Affinities

Brand	Category	Score
Scotiabank		10.97
Amazon Music		9.57
Carhartt		3.46
ABC		3.32
Pringles		3.25
NHL		3.09
Tesco		3.05
Jack Daniels		2.95
Dr. Martens		2.89
AMC		2.80
Busch		2.64
Monster Beverage		2.63
Budweiser		2.44
Lollapalooza		2.26
Snickers		2.19
Primark		2.12
Star Wars		2.04
HBO		1.99
WWE		1.98
Under Armour		1.96
Jeep		1.95
Chrysler		1.89
shein		1.86
Aperol		1.84
DC Entertainment		1.80
Guinness		1.73
Coca-Cola		1.71
Marvel Entertainment		1.68
Spotify Music		1.57
Transformers		1.56
Dodge		1.55
Heineken		1.55
Gymshark		1.54
Cadillac		1.53
Marvel		1.51
Pokemon Go		1.50
Red Bull		1.49
Ford		1.45
Universal		1.45
PlayStation		1.45
Pandora		1.44
Showtime		1.43
CBS		1.43
Lush		1.43
Ferrero		1.43
Costco		1.42
Pixar		1.42
Fiat		1.41
Oakley		1.40
Warner Bros		1.40