Nickelback
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
7,044,172
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-12-07 08:49:16 UTC
Genres
Biography
Formed in 1995 in Vancouver, Nickelback consists of Chad Kroeger, Mike Kroeger, Ryan Peake, and Daniel Adair. The band's early independent releases gained traction, leading to major label deals and international success with albums like "Silver Side Up" and "Dark Horse." Over the years, Nickelback continued to evolve their sound, releasing albums like "No Fixed Address" and "Feed the Machine." Their tenth studio album, "Get Rollin'," released in 2022, showcases the band's signature heavy riffs and catchy melodies.
Nickelback maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, RUSSIA. The audience leans heavily male (57%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 66,200 avg views per post; Instagram functions as the community touchpoint. Affinity with Scotiabank, Amazon Music, Carhartt makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,044,172 · Engagements 19,961 · Rate 0.3% Posts 2,056 · Views 91,645 · Avg Likes 19,156 · Avg Comments 451 · Avg Views 91,645 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 33% 35-44: 9% 13-17: 4% |
Largest: 18-24 (50%); next: 25-34 (33%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (23%) BRAZIL (15%) RUSSIA (5%) UNITED KINGDOM (4%) NIGERIA (3%) |
Top regions: UNITED STATES (23%), BRAZIL (15%), RUSSIA (5%) |
| Platform Engagement | Instagram: 12,288 avg likes/post · Tiktok: 66,200 avg views/post · Youtube: 25,445 avg views/post | Best reach: Tiktok 66,200 avg views; best engagement: Instagram 12,288 avg likes |
Top Brand Affinities
Scotiabank
Amazon Music
Carhartt
ABC
Pringles
NHL
Tesco
Jack Daniels
Dr. Martens
AMC
Busch
Monster Beverage
| Brand | Category | Score |
|---|---|---|
| Scotiabank | 10.97 | |
| Amazon Music | 9.57 | |
| Carhartt | 3.46 | |
| ABC | 3.32 | |
| Pringles | 3.25 | |
| NHL | 3.09 | |
| Tesco | 3.05 | |
| Jack Daniels | 2.95 | |
| Dr. Martens | 2.89 | |
| AMC | 2.80 | |
| Busch | 2.64 | |
| Monster Beverage | 2.63 | |
| Budweiser | 2.44 | |
| Lollapalooza | 2.26 | |
| Snickers | 2.19 | |
| Primark | 2.12 | |
| Star Wars | 2.04 | |
| HBO | 1.99 | |
| WWE | 1.98 | |
| Under Armour | 1.96 | |
| Jeep | 1.95 | |
| Chrysler | 1.89 | |
| shein | 1.86 | |
| Aperol | 1.84 | |
| DC Entertainment | 1.80 | |
| Guinness | 1.73 | |
| Coca-Cola | 1.71 | |
| Marvel Entertainment | 1.68 | |
| Spotify Music | 1.57 | |
| Transformers | 1.56 | |
| Dodge | 1.55 | |
| Heineken | 1.55 | |
| Gymshark | 1.54 | |
| Cadillac | 1.53 | |
| Marvel | 1.51 | |
| Pokemon Go | 1.50 | |
| Red Bull | 1.49 | |
| Ford | 1.45 | |
| Universal | 1.45 | |
| PlayStation | 1.45 | |
| Pandora | 1.44 | |
| Showtime | 1.43 | |
| CBS | 1.43 | |
| Lush | 1.43 | |
| Ferrero | 1.43 | |
| Costco | 1.42 | |
| Pixar | 1.42 | |
| Fiat | 1.41 | |
| Oakley | 1.40 | |
| Warner Bros | 1.40 |
Official Profiles
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LoginArtist: Nickelback
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 27,268,871
| PLATFORM | TOTAL | % | |
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23,078,357 | 84.63% |
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4,190,514 | 15.37% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















