Nick Waterhouse

Nick Waterhouse — pop artist from US.

Nick Waterhouse is a songwriter, vocalist, and guitarist known for his vintage-inspired pop and R&B sound that captures the essence of the 1950s and early '60s…

Influence: 56.84% Fanbase: 35.77% Trending: 67.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 29.80% • Very Strong

As of 2025-09-08

28,239

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:35 UTC

Genres

popchicago indier&b, funk & soulr&b/soulfunksoul

Biography

Nick Waterhouse is a songwriter, vocalist, and guitarist known for his vintage-inspired pop and R&B sound that captures the essence of the 1950s and early '60s with a modern energy. Born in Southern California in 1986, Waterhouse's musical upbringing was influenced by classic blues, soul, and rock artists, leading him to pursue a career in music after forming the mod-styled R&B group the Intelligentsia during high school. He honed his craft in San Francisco, where he immersed himself in vintage sounds, eventually releasing music on his own label before signing with Innovative Leisure and releasing his debut EP "Is That Clear" in 2011.

Waterhouse's career gained momentum as he produced music for other artists and released albums like "Never Twice" in 2016, featuring collaborations with fellow soul artist Leon Bridges. His work on the remix of "Katchi" by Ofenbach reached number one on the French pop chart in 2017. Waterhouse's subsequent releases, including his self-titled album in 2019 and "Promenade Blue" in 2021, showcased his evolution as a musician with a nod to his retro influences. In 2023, he continued to blend old-school vibes with contemporary flair on his album "The Fooler," following his successful collaboration on Jon Batiste's Grammy-winning album "We Are."

Top Brand Affinities

Report Date: 2025-09-08

Nick Waterhouse has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, FRANCE, SPAIN. A heavily male (56%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 848 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, Brooks Brothers, Live Nation signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nick Waterhouse score 3.00% — Very Strong bucket.

Brand: MixcloudBrand: Brooks BrothersBrand: Live Nation

Followers:28,239

Engagements:848

Rate:3.0%

Posts:127

Avg Likes:848

Avg Comments:26

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,239 · Engagements 848 · Rate 3.0% Posts 127 · Views 0 · Avg Likes 848 · Avg Comments 26 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 35-44: 28% 18-24: 16% 45-64: 11%	Largest: 25-34 (44%); next: 35-44 (28%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (59%) FRANCE (5%) SPAIN (4%) UNITED KINGDOM (4%) GERMANY (4%)	Top regions: UNITED STATES (59%), FRANCE (5%), SPAIN (4%)
Platform Engagement	Instagram: 848 avg likes/post	best engagement: Instagram 848 avg likes

Top Brand Affinities

Mixcloud

Score: 29.80

Brooks Brothers

Score: 29.23

Live Nation

Score: 27.94

Ampeg

Score: 23.83

MOOG

Score: 21.20

Fred Perry

Score: 15.51

Hasselblad

Score: 14.46

Barbour

Score: 10.79

J.Crew

Score: 9.15

Paramount Pictures

Score: 8.02

Tate Modern

Score: 7.43

Amazon Music

Score: 7.31

Brand	Category	Score
Mixcloud		29.80
Brooks Brothers		29.23
Live Nation		27.94
Ampeg		23.83
MOOG		21.20
Fred Perry		15.51
Hasselblad		14.46
Barbour		10.79
J.Crew		9.15
Paramount Pictures		8.02
Tate Modern		7.43
Amazon Music		7.31
Pro Tools		7.20
Coachella		6.55
Suavecito		6.18
Kodak		6.13
Spotify Music		5.86
Ableton		5.51
Kickstarter		5.31
Cadillac		4.84
Summit Entertainment		4.77
Nixon		4.75
Dr. Martens		4.53
Coors		4.48
Leica		4.40
Campari		4.38
Emporium		4.30
Polaroid		4.29
Fujifilm		4.16
NBC		4.00
Columbia Pictures		3.85
NORDSTROM		3.78
Carhartt		3.75
Lollapalooza		3.75
Airbnb		3.73
Urban Outfitters		3.67
Martini		3.51
Showtime		3.41
MTV		3.31
Levi's		3.28
SoundCloud		3.28
Warner Bros		3.23
Guinness		3.19
NHL		3.17
Aperol		3.16
Garnier		2.89
Pixar		2.88
Tinder		2.83
Busch		2.66
ASOS		2.56