Nick Jonas Brand Affinity ranks highest T.J. Maxx at 6.24% . Very Strong. Score DMDB 76.37% | Fanbase 72.92%

Nick Jonas — pop artist from US.

Nick Jonas, a singer/songwriter, multi-instrumentalist, and actor, gained fame as a member of the Jonas Brothers, a popular Disney Channel sibling pop/rock…

Nick Jonas

Superstar

Country: US | Gender: male | Artist ID: 11e81bc7-5746-1c10-983e-a0369fe50396

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Genres

popdance poppoppost-teen popviral pop

Influential: 76.37% Fanbase: 72.92% Trending: 78.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

T.J. Maxx • 6.24% • Very Strong

As of 2025-09-09

45,362,324

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.37% | Fanbase 72.92% | Trending 78.10% | CAREER STAGE: SUPERSTAR

Biography

Nick Jonas, a singer/songwriter, multi-instrumentalist, and actor, gained fame as a member of the Jonas Brothers, a popular Disney Channel sibling pop/rock group. Transitioning to a solo career in 2010, he released albums such as "Who I Am" with Nick Jonas & the Administration, "Nick Jonas," and "Last Year Was Complicated," featuring collaborations with artists like Tove Lo and Big Sean. Alongside his music career, Jonas ventured into acting, appearing in films like "Goat" and "Jumanji: Welcome to the Jungle." He also explored various musical styles through collaborations with artists like Nicki Minaj and Robin Schulz.

Starting his career at a young age, Nick Jonas began songwriting in 2002 and later formed the Jonas Brothers with his siblings. Despite initial setbacks, the band found success with albums like "A Little Bit Longer" and "Lines, Vines and Trying Times," showcasing Nick's songwriting and instrumental skills. In 2010, he briefly pursued a side project with Nick Jonas & the Administration before refocusing on his solo endeavors, releasing hit singles like "Jealous" and "Chains." After reuniting with the Jonas Brothers for the album "Happiness Begins" in 2019, Jonas continued his solo work with releases like the single "Until We Meet Again" and the album "Spaceman" in 2021.

Report Date: 2025-09-09

Nick Jonas connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, INDIA, BRAZIL. With a heavily female (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 696,600 avg views per post; Instagram adds dependable engagement depth. Overlap with T.J. Maxx, OLD NAVY, Macy's highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Nick Jonas moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nick Jonas score 0.43% — Low bucket.

Brand: T.J. MaxxBrand: OLD NAVYBrand: Macy's

Followers:45,362,324

Engagements:196,838

Rate:0.4%

Posts:3,193

Avg Likes:190,774

Avg Comments:2,427

Avg Views:1,387,997

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 45,362,324 · Engagements 196,838 · Rate 0.4% Posts 3,193 · Views 1,387,997 · Avg Likes 190,774 · Avg Comments 2,427 · Avg Views 1,387,997	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 25% 13-17: 9% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (25%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (24%) INDIA (18%) BRAZIL (10%) UNITED KINGDOM (5%) MEXICO (4%)	Top regions: UNITED STATES (24%), INDIA (18%), BRAZIL (10%)
Platform Engagement	Instagram: 113,520 avg likes/post · Tiktok: 696,600 avg views/post · Youtube: 691,397 avg views/post	Best reach: Tiktok 696,600 avg views; best engagement: Instagram 113,520 avg likes

Top Brand Affinities

T.J. Maxx

Score: 6.24

OLD NAVY

Score: 5.69

Macy's

Score: 5.46

American Eagle

Score: 4.96

Steve Madden

Score: 4.56

Verizon

Score: 4.26

Taco Bell

Score: 3.49

Abercrombie & Fitch

Score: 3.30

NBC

Score: 3.21

MTV

Score: 3.11

AMC

Score: 2.75

Urban Outfitters

Score: 2.73

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Top Brand Affinities

Brand	Category	Score
T.J. Maxx		6.24
OLD NAVY		5.69
Macy's		5.46
American Eagle		4.96
Steve Madden		4.56
Verizon		4.26
Taco Bell		3.49
Abercrombie & Fitch		3.30
NBC		3.21
MTV		3.11
AMC		2.75
Urban Outfitters		2.73
Paramount Pictures		2.57
Busch		2.46
Forever 21		2.42
Lollapalooza		2.40
Gymshark		2.36
Lululemon Athletica		2.35
CBS Television Studios		2.26
CBS		2.23
Dr. Martens		2.17
Too Faced Cosmetics		2.17
Coachella		2.16
Target		2.14
Sunnies Studios		2.12
Primark		1.97
shein		1.96
Showtime		1.91
ASOS		1.84
Bellagio		1.79
SheInside		1.79
Fenty beauty		1.79
Polo Ralph Lauren		1.77
Victoria's Secret		1.69
Armani		1.68
H&M		1.64
Sephora		1.62
Aperol		1.60
Yves Saint Laurent		1.59
Michael Kors		1.58
Polaroid		1.54
Bershka		1.53
Walt Disney		1.51
L'Oréal Paris		1.47
FashionNova		1.46
Guess		1.44
Anastasia Beverly Hills		1.42
Urban Decay Cosmetics		1.40
HBO		1.40
Starbucks		1.40