Nicholas Payton
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
48,495
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:41:20 UTC
Genres
Biography
Raised in a musical family and mentored by prominent jazz figures in New Orleans, Payton honed his craft from a young age, drawing inspiration from icons like Miles Davis. Throughout his career, he has collaborated with esteemed musicians such as Wynton Marsalis, Christian McBride, and Joe Henderson, while also pursuing solo endeavors that have garnered critical acclaim. From his early days performing at local venues to his evolution into a boundary-pushing artist, Payton's discography reflects a constant exploration of new sounds and styles. With a dynamic career marked by artistic growth and experimentation, Payton continues to captivate audiences with his distinctive blend of jazz traditions and contemporary influences.
Nicholas Payton converts attention from 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, ITALY. Audience shape is heavily male (83%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,271 avg views per post, with supportive conversation on Instagram. Shared audience with MOOG, Akg, Akai underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 48,495 · Engagements 527 · Rate 1.1% Posts 2,616 · Views 2,118 · Avg Likes 514 · Avg Comments 19 · Avg Views 2,118 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 35-44: 22% 18-24: 19% 45-64: 14% |
Largest: 25-34 (43%); next: 35-44 (22%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (54%) BRAZIL (12%) ITALY (10%) ARGENTINA (6%) NIGERIA (3%) |
Top regions: UNITED STATES (54%), BRAZIL (12%), ITALY (10%) |
| Platform Engagement | Instagram: 467 avg likes/post · Tiktok: 847 avg views/post · Youtube: 1,271 avg views/post | Best reach: Youtube 1,271 avg views; best engagement: Instagram 467 avg likes |
Top Brand Affinities
MOOG
Akg
Akai
Ableton
Ampeg
Pro Tools
Amazon Music
Sennheiser
Schwartz's
Mixcloud
Beats Electronics
Spotify Music
| Brand | Category | Score |
|---|---|---|
| MOOG | 85.16 | |
| Akg | 39.43 | |
| Akai | 37.54 | |
| Ableton | 34.90 | |
| Ampeg | 32.50 | |
| Pro Tools | 26.21 | |
| Amazon Music | 21.36 | |
| Sennheiser | 16.28 | |
| Schwartz's | 12.84 | |
| Mixcloud | 11.45 | |
| Beats Electronics | 11.09 | |
| Spotify Music | 9.33 | |
| Delta | 8.22 | |
| Yamaha | 6.29 | |
| SoundCloud | 5.98 | |
| NBC | 5.97 | |
| Kickstarter | 5.82 | |
| Paramount Pictures | 5.18 | |
| Pixar | 4.29 | |
| Dyson | 4.17 | |
| Bethesda Softworks | 4.16 | |
| ESPN | 4.10 | |
| musical.ly | 4.08 | |
| CNN | 4.07 | |
| iHeartRadio Music Awards | 3.98 | |
| Leica | 3.04 | |
| Lollapalooza | 2.91 | |
| Emporium | 2.59 | |
| Cadillac | 2.42 | |
| Nickelodeon | 2.27 | |
| Showtime | 2.23 | |
| Philips | 2.21 | |
| Paypal | 2.19 | |
| Warner Bros | 2.14 | |
| Coachella | 2.10 | |
| NFL | 2.02 | |
| Skoda | 1.88 | |
| NBA | 1.80 | |
| Kodak | 1.79 | |
| Amazon | 1.74 | |
| CBS | 1.63 | |
| Los Angeles Lakers | 1.57 | |
| Polaroid | 1.56 | |
| Fujifilm | 1.54 | |
| The Olympic Games | 1.50 | |
| BBC | 1.48 | |
| Guinness | 1.45 | |
| Sony | 1.37 | |
| Pandora | 1.27 | |
| Apple | 1.25 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















