Nicholas Payton

Nicholas Payton

Country: US

Influence: 50.39% Fanbase: 17.69% Trending: 66.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 85.16% • Very Strong

As of 2025-09-09

48,495

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:41:20 UTC

Genres

jazz & standardsjazz trumpetindie jazzjazzcontemporary post-bopnew orleans jazzjazz fusionamericancontemporary jazz

Biography

Nicholas Payton, a versatile musician from New Orleans, is known for his innovative blend of acoustic post-bop jazz and exploration of diverse genres beyond traditional jazz boundaries. Emerging as a star in the '90s, Payton's career highlights include collaborations with legendary artists like Elvin Jones and Marcus Roberts, as well as Grammy-winning albums such as his homage to Louis Armstrong. Over the years, Payton has expanded his musical horizons, incorporating elements of electronica, fusion, hip-hop, funk, and R&B into his sound, exemplified in albums like Bitches and Afro-Caribbean Mixtape. His remarkable trumpet skills and piano prowess are showcased in various recordings, including Relaxin' with Nick and Smoke Sessions.

Raised in a musical family and mentored by prominent jazz figures in New Orleans, Payton honed his craft from a young age, drawing inspiration from icons like Miles Davis. Throughout his career, he has collaborated with esteemed musicians such as Wynton Marsalis, Christian McBride, and Joe Henderson, while also pursuing solo endeavors that have garnered critical acclaim. From his early days performing at local venues to his evolution into a boundary-pushing artist, Payton's discography reflects a constant exploration of new sounds and styles. With a dynamic career marked by artistic growth and experimentation, Payton continues to captivate audiences with his distinctive blend of jazz traditions and contemporary influences.

Nicholas Payton Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Nicholas Payton converts attention from 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, ITALY. Audience shape is heavily male (83%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,271 avg views per post, with supportive conversation on Instagram. Shared audience with MOOG, Akg, Akai underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Nicholas Payton score 1.09%Moderate bucket.
Brand: MOOGBrand: AkgBrand: Akai
Followers:48,495
Engagements:527
Rate:1.1%
Posts:2,616
Views:2,118
Avg Likes:514
Avg Comments:19
Avg Views:2,118

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 48,495 · Engagements 527 · Rate 1.1%
Posts 2,616 · Views 2,118 · Avg Likes 514 · Avg Comments 19 · Avg Views 2,118
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
35-44: 22%
18-24: 19%
45-64: 14%
Largest: 25-34 (43%); next: 35-44 (22%)
Gender Split Female: 17%
Male: 83%
Non-binary/Other: 0%
Skews male (83%)
Top Countries UNITED STATES (54%)
BRAZIL (12%)
ITALY (10%)
ARGENTINA (6%)
NIGERIA (3%)
Top regions: UNITED STATES (54%), BRAZIL (12%), ITALY (10%)
Platform Engagement Instagram: 467 avg likes/post · Tiktok: 847 avg views/post · Youtube: 1,271 avg views/post Best reach: Youtube 1,271 avg views; best engagement: Instagram 467 avg likes

Top Brand Affinities

MOOG
Score: 85.16
Akg
Score: 39.43
Akai
Score: 37.54
Ableton
Score: 34.90
Ampeg
Score: 32.50
Pro Tools
Score: 26.21
Amazon Music
Score: 21.36
Sennheiser
Score: 16.28
Schwartz's
Score: 12.84
Mixcloud
Score: 11.45
Beats Electronics
Score: 11.09
Spotify Music
Score: 9.33
Brand Category Score
MOOG 85.16
Akg 39.43
Akai 37.54
Ableton 34.90
Ampeg 32.50
Pro Tools 26.21
Amazon Music 21.36
Sennheiser 16.28
Schwartz's 12.84
Mixcloud 11.45
Beats Electronics 11.09
Spotify Music 9.33
Delta 8.22
Yamaha 6.29
SoundCloud 5.98
NBC 5.97
Kickstarter 5.82
Paramount Pictures 5.18
Pixar 4.29
Dyson 4.17
Bethesda Softworks 4.16
ESPN 4.10
musical.ly 4.08
CNN 4.07
iHeartRadio Music Awards 3.98
Leica 3.04
Lollapalooza 2.91
Emporium 2.59
Cadillac 2.42
Nickelodeon 2.27
Showtime 2.23
Philips 2.21
Paypal 2.19
Warner Bros 2.14
Coachella 2.10
NFL 2.02
Skoda 1.88
NBA 1.80
Kodak 1.79
Amazon 1.74
CBS 1.63
Los Angeles Lakers 1.57
Polaroid 1.56
Fujifilm 1.54
The Olympic Games 1.50
BBC 1.48
Guinness 1.45
Sony 1.37
Pandora 1.27
Apple 1.25

Official Profiles

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Artist: Nicholas Payton

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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