Niall Horan Brand Affinity ranks highest Lollapalooza at 6.01% . Very Strong. Score DMDB 71.23% | Fanbase 73.72%

Niall Horan — pop artist from IE.

Niall Horan, a self-taught guitarist from Ireland, gained fame as a member of the globally successful band One Direction, selling over 80 million records and…

Niall Horan

Superstar

Country: IE | Gender: male | Artist ID: 11e81bcd-7be4-9848-9e44-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popmainstream poprockpop rock

Influential: 71.23% Fanbase: 73.72% Trending: 69.99%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 6.01% • Very Strong

As of 2025-09-09

45,050,503

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.23% | Fanbase 73.72% | Trending 69.99% | CAREER STAGE: SUPERSTAR

Biography

Niall Horan, a self-taught guitarist from Ireland, gained fame as a member of the globally successful band One Direction, selling over 80 million records and touring extensively. In 2017, he released his solo debut album, Flicker, which achieved Platinum status and produced the hit single "Slow Hands." His 2020 album, Heartbreak Weather, topped charts in the U.S. and U.K. and received critical acclaim from various publications. Horan's latest project, The Show, reflects his dedication to providing comfort and unity to his dedicated fanbase.

Report Date: 2025-09-09

Niall Horan commands interest from 18-24 & 25-34 audiences in UNITED STATES, INDIA, BRAZIL. With a heavily female (75%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,600,000 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Lollapalooza, boohoo, Macy's points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Niall Horan score 2.95% — Strong bucket.

Brand: LollapaloozaBrand: boohooBrand: Macy's

Followers:45,050,503

Engagements:1,329,304

Rate:3.0%

Posts:2,091

Avg Likes:1,309,375

Avg Comments:14,528

Avg Views:1,722,936

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 45,050,503 · Engagements 1,329,304 · Rate 3.0% Posts 2,091 · Views 1,722,936 · Avg Likes 1,309,375 · Avg Comments 14,528 · Avg Views 1,722,936	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 20% 13-17: 13% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (20%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (19%) INDIA (9%) BRAZIL (8%) PHILIPPINES (7%) MEXICO (5%)	Top regions: UNITED STATES (19%), INDIA (9%), BRAZIL (8%)
Platform Engagement	Instagram: 1,041,939 avg likes/post · Tiktok: 1,600,000 avg views/post · Youtube: 122,936 avg views/post	Best reach: Tiktok 1,600,000 avg views; best engagement: Instagram 1,041,939 avg likes

Top Brand Affinities

Lollapalooza

Score: 6.01

boohoo

Score: 5.53

Macy's

Score: 5.37

iHeartRadio Music Awards

Score: 4.48

MTV

Score: 3.22

Kylie Cosmetics

Score: 2.54

ASOS

Score: 2.52

Forever 21

Score: 2.07

Lush

Score: 2.03

Bellagio

Score: 1.98

Coachella

Score: 1.93

Target

Score: 1.92

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		6.01
boohoo		5.53
Macy's		5.37
iHeartRadio Music Awards		4.48
MTV		3.22
Kylie Cosmetics		2.54
ASOS		2.52
Forever 21		2.07
Lush		2.03
Bellagio		1.98
Coachella		1.93
Target		1.92
Cafecito		1.91
Pic Collage		1.89
Primark		1.85
Polaroid		1.61
McLaren		1.53
Showtime		1.51
Bershka		1.50
Vogue		1.46
CBS Television Studios		1.45
NYX Cosmetics		1.43
Walt Disney		1.41
Guess		1.40
CBS		1.37
Tommy Hilfiger		1.33
SheInside		1.28
H&M		1.28
Calvin Klein		1.27
shein		1.27
Sephora		1.27
Snapseed		1.25
Pepsi		1.24
Starbucks		1.20
Pixar		1.19
McDonald's		1.17
Louis Vuitton		1.17
FIFA		1.15
Converse		1.12
Anastasia Beverly Hills		1.12
Pandora		1.11
The Olympic Games		1.09
Levi's		1.08
Netflix		1.07
Heineken		1.07
HBO		1.05
OREO		1.04
musical.ly		1.02
Vans		1.02
Maybelline		0.93