Nia Sultana

Nia Sultana — r&b, funk & soul artist from US.

Hailing from Brooklyn, this soulful artist combines heartfelt lyrics with powerful vocals. With a rich, emotive sound, she captivates audiences with her…

Influence: 48.78% Fanbase: 13.72% Trending: 66.30% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Emilio Pucci • 54.58% • Very Strong

As of 2025-09-08

148,075

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:43 UTC

Genres

r&b, funk & soulalternative r&bchill r&br&b/soulcontemporary r&bsoul

Biography

Hailing from Brooklyn, this soulful artist combines heartfelt lyrics with powerful vocals. With a rich, emotive sound, she captivates audiences with her soul-stirring performances. Her music resonates with authenticity and raw emotion, drawing listeners in with its depth and sincerity. Whether she's belting out a powerful ballad or delivering a tender love song, her voice carries a unique blend of strength and vulnerability that leaves a lasting impact. Brooklyn's soulstress is a rising star in the music scene, with a sound that is both timeless and contemporary, showcasing her talent and passion for creating soulful, memorable music.

Top Brand Affinities

Report Date: 2025-09-08

Nia Sultana is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, SOUTH AFRICA. The audience is female-leaning (53%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (103,073 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Emilio Pucci, Roberto Cavalli Newborn, Cult Gaia points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nia Sultana score 4.87% — Very Strong bucket.

Brand: Emilio PucciBrand: Roberto Cavalli NewbornBrand: Cult Gaia

Followers:148,075

Engagements:7,210

Rate:4.9%

Posts:177

Avg Likes:7,123

Avg Comments:144

Avg Views:103,073

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 148,075 · Engagements 7,210 · Rate 4.9% Posts 177 · Views 103,073 · Avg Likes 7,123 · Avg Comments 144 · Avg Views 103,073	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 42% 35-44: 10% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (42%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (52%) BRAZIL (5%) SOUTH AFRICA (4%) UNITED KINGDOM (4%) CANADA (3%)	Top regions: UNITED STATES (52%), BRAZIL (5%), SOUTH AFRICA (4%)
Platform Engagement	Instagram: 5,057 avg likes/post · Youtube: 103,073 avg views/post	Best reach: Youtube 103,073 avg views; best engagement: Instagram 5,057 avg likes

Top Brand Affinities

Emilio Pucci

Score: 54.58

Roberto Cavalli Newborn

Score: 42.39

Cult Gaia

Score: 40.91

Jeffrey Campbell

Score: 37.38

True Religion

Score: 35.02

Alexander Wang

Score: 34.42

Marni

Score: 23.99

DevaCurl

Score: 23.52

Shea Moisture

Score: 23.40

REVOLVE

Score: 23.18

Giuseppe Zanotti Design

Score: 20.63

Palm Angels

Score: 17.51

Brand	Category	Score
Emilio Pucci		54.58
Roberto Cavalli Newborn		42.39
Cult Gaia		40.91
Jeffrey Campbell		37.38
True Religion		35.02
Alexander Wang		34.42
Marni		23.99
DevaCurl		23.52
Shea Moisture		23.40
REVOLVE		23.18
Giuseppe Zanotti Design		20.63
Palm Angels		17.51
Nasty Gal		13.67
Acne Studios		13.19
Akai		12.85
Vivienne Westwood		12.82
Amazon Music		11.72
Loewe		10.37
Jean Paul Gaultier		10.03
Fenty beauty		9.89
New Era		9.61
Lanvin		9.60
FashionNova		9.49
Steve Madden		9.14
Champion		9.05
Coach		8.58
Houston Livestock Show and Rodeo		8.43
Hennessy		8.15
ULTA Beauty		7.70
Foot Locker		7.61
JACQUEMUS		7.37
Alexander McQueen		7.32
Glossier		7.27
Pro Tools		7.23
Urban Outfitters		7.16
Marc Jacobs		7.08
Moncler		6.96
BALMAIN		6.91
Dsquared		6.88
Stüssy		6.87
UGG		6.78
SoundCloud		6.74
Maison Margiela		6.65
Milani Cosmetics		6.37
MISSGUIDED		6.21
Nice Kicks		5.85
American Airlines		5.81
Miu Miu		5.69
Ableton		5.68
boohoo		5.64