Ney Matogrosso

Ney Matogrosso — jazz & standards artist from BR.

Ney Matogrosso, with his unique sopranino voice, made a striking entrance into the Brazilian music scene in the '70s as part of Secos e Molhados before…

Influence: 53.47% Fanbase: 43.77% Trending: 58.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 52.99% • Very Strong

As of 2025-09-09

2,357,239

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:48:52 UTC

Genres

jazz & standardsbossa novaeuropeansambalatinmpbnova mpb

Biography

Ney Matogrosso, with his unique sopranino voice, made a striking entrance into the Brazilian music scene in the '70s as part of Secos e Molhados before embarking on a successful solo career. His discography includes platinum and gold records, collaborations with Astor Piazzola, performances at prestigious festivals, and acting and directing ventures. Matogrosso's career has been marked by a blend of sensuality, satire, and sensitivity in his interpretations of Brazilian classics, showcasing his dynamic and evolving artistry.

After the disbandment of Secos e Molhados, Ney Matogrosso delved into a solo career characterized by his distinctive voice, captivating persona, and boundary-pushing visual aesthetic. Through his music, he challenged conventions while also seeking to be recognized as a serious and sensitive interpreter of complex compositions. Over the years, Matogrosso has continued to evolve as an artist, exploring a diverse range of styles and collaborating with esteemed musicians, culminating in his dedicated focus on Brazilian classics in later albums like "Cair da Tarde" and "Batuque." His career reflects a commitment to artistic growth and a deep exploration of the rich musical heritage of Brazil.

Top Brand Affinities

Report Date: 2025-09-09

Ney Matogrosso performs best with fans in the 25-34 range, concentrated in BRAZIL, PORTUGAL, ARGENTINA. Audience composition is male-leaning (53%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 21,755 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward OSGEMEOS, Pernambucanas, Falabella, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Ney Matogrosso is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ney Matogrosso score 0.24% — Low bucket.

Brand: OSGEMEOSBrand: PernambucanasBrand: Falabella

Followers:2,357,239

Engagements:5,633

Rate:0.2%

Posts:14,457

Avg Likes:5,589

Avg Comments:137

Avg Views:21,755

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,357,239 · Engagements 5,633 · Rate 0.2% Posts 14,457 · Views 21,755 · Avg Likes 5,589 · Avg Comments 137 · Avg Views 21,755	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 35-44: 23% 18-24: 22% 45-64: 20%	Largest: 25-34 (34%); next: 35-44 (23%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	BRAZIL (90%) PORTUGAL (2%) ARGENTINA (1%) UNITED STATES (1%) UNITED KINGDOM (1%)	Top regions: BRAZIL (90%), PORTUGAL (2%), ARGENTINA (1%)
Platform Engagement	Instagram: 5,003 avg likes/post · Youtube: 21,755 avg views/post	Best reach: Youtube 21,755 avg views; best engagement: Instagram 5,003 avg likes

Top Brand Affinities

OSGEMEOS

Score: 52.99

Pernambucanas

Score: 37.77

Falabella

Score: 21.45

Lojas Renner

Score: 18.39

Banco Bradesco

Score: 18.12

Itaú

Score: 17.73

Riachuelo

Score: 17.46

Citi

Score: 17.24

Ambev

Score: 15.67

Itaipava

Score: 14.28

AstraZeneca

Score: 12.76

Boticario

Score: 10.82

Brand	Category	Score
OSGEMEOS		52.99
Pernambucanas		37.77
Falabella		21.45
Lojas Renner		18.39
Banco Bradesco		18.12
Itaú		17.73
Riachuelo		17.46
Citi		17.24
Ambev		15.67
Itaipava		14.28
AstraZeneca		12.76
Boticario		10.82
Havaianas		8.22
Sarar		7.75
Rapha		6.93
Lollapalooza		6.25
Pfizer		5.87
Catupiry		4.74
Eudora		4.62
Heineken		4.29
Arezzo		4.03
Moda Praia		3.80
Avon		3.44
Carrefour		2.96
Spotify Music		2.82
Budweiser		2.66
Tinder		2.49
Faber-Castell		2.33
Garnier		2.27
Aperol		1.88
Netflix		1.78
Renault		1.71
Pixar		1.44
DC Entertainment		1.40
Vogue		1.19
UFC		1.12
Guess		1.09
Pandora		1.06
Amazon		1.04
L'Oréal Paris		0.97
Polaroid		0.94
Coca-Cola		0.94
Universal		0.94
Xiaomi		0.91
Airbnb		0.88
HBO		0.82
Nutella		0.82
Tiffany & Co		0.78
Star Wars		0.76
musical.ly		0.76