NEXZ

NEXZ — pop artist from JP.

NEXZ is a 7-member global boy group formed from the "Nizi Project Season 2" by JYP and Sony Music. Their name signifies "Next Z(G)eneration," symbolizing their…

Influence: 49.21% Fanbase: 29.80% Trending: 58.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 11.81% • Very Strong

As of 2025-09-08

2,159,245

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:43 UTC

Genres

popk-poppopasian pop

Biography

NEXZ is a 7-member global boy group formed from the "Nizi Project Season 2" by JYP and Sony Music. Their name signifies "Next Z(G)eneration," symbolizing their role in leading the next generation of music and performance. They made their global debut in May 2024 with their Korea 1st Single Album "Ride the Vibe," followed by their Japan debut in August with the 1st Japan EP "Ride the Vibe (Japanese Ver.) / Keep on Moving," which achieved Gold certification by the RIAJ.

NEXZ, comprised of TOMOYA, YU, HARU, SO GEON, SEITA, HYUI, and YUKI, has quickly made a mark in the music scene since their debut. Their releases, including the 1st Mini Album "NALLINA" in November 2024 and the 2nd Mini Album "O-RLY?" in April 2025, have garnered significant attention and success, showcasing their diverse musical colors and promising to bring a fresh wave to the industry.

Top Brand Affinities

Report Date: 2025-09-08

NEXZ reliably reaches 18-24 & 25-34 audiences in JAPAN, UNITED STATES, INDONESIA. The base is heavily female (74%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (40,100 avg views per post); Instagram layers on depth and replies. The audience sits near Style Nanda, Vivienne Westwood, TONY MOLY, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NEXZ score 1.69% — Moderate bucket.

Brand: Style NandaBrand: Vivienne WestwoodBrand: TONY MOLY

Followers:2,159,245

Engagements:36,456

Rate:1.7%

Posts:3,274

Avg Likes:35,459

Avg Comments:444

Avg Views:70,618

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,159,245 · Engagements 36,456 · Rate 1.7% Posts 3,274 · Views 70,618 · Avg Likes 35,459 · Avg Comments 444 · Avg Views 70,618	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 22% 13-17: 10% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (22%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	JAPAN (22%) UNITED STATES (14%) INDONESIA (9%) PHILIPPINES (5%) BRAZIL (4%)	Top regions: JAPAN (22%), UNITED STATES (14%), INDONESIA (9%)
Platform Engagement	Instagram: 23,445 avg likes/post · Tiktok: 40,100 avg views/post · Youtube: 30,518 avg views/post	Best reach: Tiktok 40,100 avg views; best engagement: Instagram 23,445 avg likes

Top Brand Affinities

Style Nanda

Score: 11.81

Vivienne Westwood

Score: 10.01

TONY MOLY

Score: 9.29

Maison Margiela

Score: 6.80

Snoopy And The Peanuts Gang

Score: 6.53

Shiseido

Score: 6.12

UNIQLO

Score: 5.62

Miu Miu

Score: 5.27

Clinique

Score: 4.64

Loewe

Score: 4.53

UGG

Score: 4.52

Kate Spade

Score: 4.46

Brand	Category	Score
Style Nanda		11.81
Vivienne Westwood		10.01
TONY MOLY		9.29
Maison Margiela		6.80
Snoopy And The Peanuts Gang		6.53
Shiseido		6.12
UNIQLO		5.62
Miu Miu		5.27
Clinique		4.64
Loewe		4.53
UGG		4.52
Kate Spade		4.46
Innisfree		4.27
Summit Entertainment		4.17
Stüssy		3.94
Estee Lauder		3.64
Panasonic		3.58
Christian Dior		3.25
Dr. Martens		2.91
Costco		2.89
IKEA		2.78
Tiffany		2.77
GAP		2.73
Pokemon		2.68
Chanel		2.58
Yves Saint Laurent		2.49
Walt Disney		2.28
Montblanc		2.21
Starbucks		2.20
Tiffany & Co		2.11
Converse		2.05
The North Face		1.93
MAC Cosmetics		1.87
Polo Ralph Lauren		1.75
Lush		1.72
Hermès		1.62
Zara		1.47
New Balance		1.44
Pixar		1.44
Cartier		1.41
Burberry		1.37
Mazda		1.30
Guess		1.19
Tommy Hilfiger		1.16
Amazon		1.11
SheInside		1.09
shein		1.08
Gucci		1.04
Lego		0.96
Vans		0.92