Newsboys Brand Affinity ranks highest Amazon Music at 9.14% . Very Strong. Score DMDB 65.16% | Fanbase 59.66%

Newsboys — rock artist from AU.

Formed in the late '80s in Mooloolaba, Australia, Newsboys gained popularity in the 1990s as a Christian rock band with a global audience. Led by different…

Newsboys

Recognizable

Country: AU | Artist ID: 11e81bc7-1ef3-8b68-95e3-a0369fe50396

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Genres

rockchristian alternative rockspiritualschristianccmchristian musicworship

Influential: 65.16% Fanbase: 59.66% Trending: 67.91%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 9.14% • Very Strong

As of 2025-09-09

2,050,100

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.16% | Fanbase 59.66% | Trending 67.91% | CAREER STAGE: MAINSTREAM

Biography

Formed in the late '80s in Mooloolaba, Australia, Newsboys gained popularity in the 1990s as a Christian rock band with a global audience. Led by different frontmen over the years, including John James, Peter Furler, and Michael Tait, the band explored various genres from rock to worship music, earning Grammy nominations, gold records, and over 30 number one singles. In 2019, an expanded lineup known as Newsboys United released a studio album.

After their formation, Newsboys underwent lineup changes and musical evolution, transitioning from perceived religious clichés to mainstream success in the 2000s. With hits like "It Is You" and albums such as Thrive and Go, the band maintained a strong presence in both Christian and secular music scenes. Over the years, members came and went, leading to the formation of Newsboys United in 2018 and the release of the United LP in 2019.

Report Date: 2025-09-09

Newsboys cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, PHILIPPINES. A female-leaning (50%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 12,957 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Amazon Music, Chick-fil-A, Kroger, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Newsboys score 0.12% — Low bucket.

Brand: Amazon MusicBrand: Chick-fil-ABrand: Kroger

Followers:2,050,100

Engagements:2,497

Rate:0.1%

Posts:3,131

Avg Likes:2,436

Avg Comments:85

Avg Views:12,957

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,050,100 · Engagements 2,497 · Rate 0.1% Posts 3,131 · Views 12,957 · Avg Likes 2,436 · Avg Comments 85 · Avg Views 12,957	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 31% 35-44: 10% 13-17: 6%	Largest: 18-24 (48%); next: 25-34 (31%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED STATES (29%) BRAZIL (24%) PHILIPPINES (6%) INDIA (4%) COLOMBIA (4%)	Top regions: UNITED STATES (29%), BRAZIL (24%), PHILIPPINES (6%)
Platform Engagement	Instagram: 1,723 avg likes/post · Youtube: 12,957 avg views/post	Best reach: Youtube 12,957 avg views; best engagement: Instagram 1,723 avg likes

Top Brand Affinities

Amazon Music

Score: 9.14

Chick-fil-A

Score: 8.94

Kroger

Score: 5.97

Publix

Score: 5.12

Busch

Score: 5.11

Ableton

Score: 5.06

Walgreens

Score: 4.94

Verizon

Score: 4.54

Walmart

Score: 3.93

ESPN

Score: 3.84

Taco Bell

Score: 3.46

NBC

Score: 3.13

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Top Brand Affinities

Brand	Category	Score
Amazon Music		9.14
Chick-fil-A		8.94
Kroger		5.97
Publix		5.12
Busch		5.11
Ableton		5.06
Walgreens		4.94
Verizon		4.54
Walmart		3.93
ESPN		3.84
Taco Bell		3.46
NBC		3.13
Snoopy And The Peanuts Gang		3.10
Paramount Pictures		2.92
NHL		2.78
Nickelodeon		2.71
WWE		2.32
Babybump		2.28
Under Armour		2.23
Target		2.21
Philips		2.12
AMC		2.11
Cafecito		2.06
Jeep		2.03
Cadillac		2.02
Chipotle Mexican Grill		2.02
Pixar		1.92
Costco		1.90
Chrysler		1.80
Spotify Music		1.78
Pandora		1.76
Pic Collage		1.71
Amazon		1.69
Star Wars		1.65
Pepsi		1.65
Starbucks		1.61
Walt Disney		1.58
BBC		1.57
Warner Bros		1.56
shein		1.53
The Olympic Games		1.53
Universal		1.53
NFL		1.42
Marvel Entertainment		1.36
Tiffany & Co		1.35
Los Angeles Lakers		1.30
McDonald's		1.28
Dodge		1.28
Guinness		1.28
Etsy		1.27