New Years Day

New Years Day — pop artist from US.

New Years Day's latest album, "Unbreakable," marks a significant milestone for the band, symbolizing a fresh start and showcasing their newfound strength. Lead…

Influence: 57.99% Fanbase: 41.81% Trending: 66.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 79.54% • Very Strong

As of 2025-09-08

231,546

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:21 UTC

Genres

poppop emocandy popelectronicpixiemetalslayer

Biography

New Years Day's latest album, "Unbreakable," marks a significant milestone for the band, symbolizing a fresh start and showcasing their newfound strength. Lead singer Ash Costello highlights the band's journey to this record, emphasizing the importance of cutting out toxicity and building a solid team. The album, produced by Mitch Marlow and Scott Stevens, features twelve dynamic tracks that blend metal, goth, and modern rock, reflecting the band's bold and unapologetic style. Costello's direct and honest approach to songwriting on "Unbreakable" captures the band's renewed energy and resilience, solidifying their belief that they are now truly unbreakable.

Top Brand Affinities

Report Date: 2025-09-08

New Years Day has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, MEXICO. A heavily female (65%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 2,932 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Impericon, Arctic Fox hair Color, Hot Topic signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist New Years Day score 1.27% — Moderate bucket.

Brand: ImpericonBrand: Arctic Fox hair ColorBrand: Hot Topic

Followers:231,546

Engagements:2,932

Rate:1.3%

Posts:144

Avg Likes:2,932

Avg Comments:38

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 231,546 · Engagements 2,932 · Rate 1.3% Posts 144 · Views 0 · Avg Likes 2,932 · Avg Comments 38 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 37% 35-44: 9% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (37%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (60%) UNITED KINGDOM (8%) MEXICO (4%) BRAZIL (3%) CANADA (3%)	Top regions: UNITED STATES (60%), UNITED KINGDOM (8%), MEXICO (4%)
Platform Engagement	Instagram: 2,932 avg likes/post	best engagement: Instagram 2,932 avg likes

Top Brand Affinities

Impericon

Score: 79.54

Arctic Fox hair Color

Score: 44.29

Hot Topic

Score: 38.16

Sugarpill Cosmetics

Score: 35.86

Live Nation

Score: 32.23

Square Enix

Score: 12.24

Life Is Strange

Score: 11.79

Amazon Music

Score: 11.59

Monster High

Score: 9.95

Lime Crime

Score: 9.60

Capcom

Score: 9.31

Five Nights at Freddy's

Score: 7.85

Brand	Category	Score
Impericon		79.54
Arctic Fox hair Color		44.29
Hot Topic		38.16
Sugarpill Cosmetics		35.86
Live Nation		32.23
Square Enix		12.24
Life Is Strange		11.79
Amazon Music		11.59
Monster High		9.95
Lime Crime		9.60
Capcom		9.31
Five Nights at Freddy's		7.85
GameStop		7.66
Borderlands		7.28
Power Rangers		7.19
WW		7.11
Resident Evil		6.65
Monster Beverage		5.87
MATTEL		5.62
AMC		5.58
ULTA Beauty		5.54
BH Cosmetics		5.44
Mortal Kombat		4.96
Fallout		4.76
Final Fantasy		4.65
boohoo		4.63
NYX Cosmetics		4.61
Dr. Martens		4.60
Verizon		4.44
Urban Decay Cosmetics		4.08
Sega		4.01
Pokemon Go		3.93
The Witcher		3.90
Paramount Pictures		3.90
NHL		3.85
Columbia Pictures		3.83
Coors		3.80
Cartoon Network		3.75
Taco Bell		3.73
Nickelodeon		3.62
Bethesda Softworks		3.47
WWE		3.39
Too Faced Cosmetics		3.27
DC Entertainment		3.02
Star Wars		2.99
Walmart		2.96
Benefit Cosmetics		2.93
Showtime		2.93
Spotify Music		2.91
Tarte Cosmetics		2.91