New Politics

New Politics — pop artist from DK.

New Politics, composed of David Boyd, Søren Hansen, and Louis Vecchio, rose to fame with their hit "Harlem," which soared to the top 5 on Alternative Radio.…

Influence: 61.59% Fanbase: 58.40% Trending: 63.19% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 31.97% • Very Strong

As of 2025-08-19

52,474

Social Media Followers

As of 2025-08-19

00:00:00

Hours Airplay

2025-10-07 18:51:31 UTC

Genres

popindie poptimismstomp poprockmodern rockpop rockrockalternative rockalternativemodern alternative rock

Biography

New Politics, composed of David Boyd, Søren Hansen, and Louis Vecchio, rose to fame with their hit "Harlem," which soared to the top 5 on Alternative Radio. The band has released five studio albums with chart-topping singles such as "Everywhere I Go" and "Tonight You're Perfect," garnering major placements in trailers, TV shows, and commercials for brands like Bud Light and Microsoft. Their energetic live performances have led to sold-out shows worldwide and tours alongside renowned acts like Pink, Fall Out Boy, and Paramore.

Top Brand Affinities

Report Date: 2025-08-19

New Politics has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, MEXICO. A heavily female (71%) profile supports collaborations that trade on identity and lifestyle. TikTok provides the headline exposure at strong engagement levels, and Instagram keeps engagement compounding. Audience overlap with Live Nation, Hot Topic, Arctic Fox hair Color signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist New Politics score 0.00% — Low bucket.

Brand: Live NationBrand: Hot TopicBrand: Arctic Fox hair Color

Followers:52,474

Engagements:0

Rate:0.0%

Posts:0

Avg Likes:0

Avg Comments:0

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 52,474 · Engagements 0 · Rate 0.0% Posts 0 · Views 0 · Avg Likes 0 · Avg Comments 0 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 38% 35-44: 11% 13-17: 5%	Largest: 18-24 (43%); next: 25-34 (38%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	UNITED STATES (76%) UNITED KINGDOM (4%) MEXICO (2%) BRAZIL (2%) CANADA (1%)	Top regions: UNITED STATES (76%), UNITED KINGDOM (4%), MEXICO (2%)
Platform Engagement	Instagram: 0 avg likes/post	No platform stats.

Top Brand Affinities

Live Nation

Score: 31.97

Hot Topic

Score: 16.63

Arctic Fox hair Color

Score: 16.33

Verizon

Score: 9.08

iHeartRadio Music Awards

Score: 8.80

Coors

Score: 6.46

Taco Bell

Score: 6.34

Busch

Score: 6.27

Influenster

Score: 6.24

Lollapalooza

Score: 6.08

Margaritaville

Score: 5.15

Showtime

Score: 5.14

Brand	Category	Score
Live Nation		31.97
Hot Topic		16.63
Arctic Fox hair Color		16.33
Verizon		9.08
iHeartRadio Music Awards		8.80
Coors		6.46
Taco Bell		6.34
Busch		6.27
Influenster		6.24
Lollapalooza		6.08
Margaritaville		5.15
Showtime		5.14
Amway		5.12
Gillette		4.92
Hurley		4.67
AMC		4.66
Chick-fil-A		4.43
Nickelodeon		4.34
MTV		4.33
Bud Light		4.30
Coachella		4.19
NHL		4.18
NBC		4.18
American Eagle		3.93
Paramount Pictures		3.91
BBC		3.76
Heinz		3.68
OLD NAVY		3.59
Urban Outfitters		3.58
Polaroid		3.48
Cartoon Network		3.45
Chrysler		3.31
PetSmart		3.25
Walmart		3.22
Spotify Music		3.16
Target		3.11
Chipotle Mexican Grill		2.99
Columbia Pictures		2.99
Monster Beverage		2.98
Pokemon Go		2.95
Star Wars		2.78
Dr. Martens		2.77
Pepsi		2.62
Prismacolor		2.58
Tinder		2.58
Vans		2.57
Pixar		2.52
Too Faced Cosmetics		2.49
Fujifilm		2.39
Lush		2.37