Never Dull
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-14
289,317
Social Media Followers
As of 2025-09-14
00:00:00
Hours Airplay
2025-12-07 16:49:10 UTC
Genres
Biography
Never Dull's career soared in 2022 with the release of "Deep Down (feat. Never Dull)" alongside Alok, Ella Eyre, and Kenny Dope, a chart-topping summer anthem that peaked at #32 on the Billboard US Dance Charts and held the #1 spot on the Billboard US Dance/Mix Show Airplay Charts for four consecutive weeks. Inspired by the success of "Deep Down - Never Dull's In My Mind Edit" featuring Crystal Waters, which went viral on TikTok and Instagram with over 2 billion views combined and secured the #22 spot on the Traxsource Top 200 Tracks of 2022. Looking ahead, Never Dull is poised for a 2023 World Tour, spreading his infectious positivity across dance floors and festivals in the USA, Canada, Mexico, France, Belgium, Spain, Netherlands, England, and beyond.
Never Dull keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, BRAZIL. The composition is heavily male (80%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 2,435 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Mixcloud, Pioneer, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 289,317 · Engagements 757 · Rate 0.3% Posts 1,154 · Views 4,213 · Avg Likes 726 · Avg Comments 43 · Avg Views 4,213 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 40% 35-44: 11% 45-64: 5% |
Largest: 18-24 (41%); next: 25-34 (40%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (27%) UNITED KINGDOM (9%) BRAZIL (5%) MEXICO (5%) FRANCE (5%) |
Top regions: UNITED STATES (27%), UNITED KINGDOM (9%), BRAZIL (5%) |
| Platform Engagement | Instagram: 552 avg likes/post · Tiktok: 2,435 avg views/post · Youtube: 1,778 avg views/post | Best reach: Tiktok 2,435 avg views; best engagement: Instagram 552 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
MOOG
Akai
SoundCloud
Sennheiser
Amazon Music
Pro Tools
Trancefamily
Beats Electronics
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 185.32 | |
| Pioneer | 114.40 | |
| Ableton | 75.02 | |
| MOOG | 54.35 | |
| Akai | 51.56 | |
| SoundCloud | 30.76 | |
| Sennheiser | 22.84 | |
| Amazon Music | 21.07 | |
| Pro Tools | 16.81 | |
| Trancefamily | 16.16 | |
| Beats Electronics | 13.35 | |
| Spotify Music | 12.85 | |
| Tomorrowland | 11.32 | |
| All Saints | 10.28 | |
| Qualcomm | 7.86 | |
| Coachella | 7.84 | |
| Stüssy | 4.55 | |
| Cafecito | 3.74 | |
| Urban Outfitters | 3.67 | |
| ASOS | 3.58 | |
| Garnier | 3.57 | |
| Bacardi | 3.51 | |
| Lollapalooza | 3.35 | |
| Hennessy | 3.24 | |
| Carhartt | 3.21 | |
| Heineken | 3.16 | |
| Aperol | 3.09 | |
| Martini | 3.03 | |
| BBC | 3.01 | |
| Emporium | 2.95 | |
| Columbia Pictures | 2.95 | |
| Showtime | 2.85 | |
| MTV | 2.82 | |
| Subaru | 2.63 | |
| Tinder | 2.58 | |
| Paramount Pictures | 2.57 | |
| Sunnies Studios | 2.53 | |
| Nickelodeon | 2.50 | |
| Kodak | 2.49 | |
| Red Bull | 2.36 | |
| Renault | 2.30 | |
| New Balance | 2.22 | |
| Dr. Martens | 2.14 | |
| musical.ly | 2.10 | |
| Polo Ralph Lauren | 1.98 | |
| Polaroid | 1.94 | |
| Warner Bros | 1.93 | |
| Fenty beauty | 1.92 | |
| Nokia | 1.87 | |
| Yamaha | 1.83 |
Official Profiles
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LoginArtist: Never Dull
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-31 06:00 UTC | Claude VonStroke, PurpleDiscoMachine, NEVER DULL | Radius Chicago | Chicago, United States |















